JCB’s New Brand Experience Made Possible With the Help of Electrosonic
World-renowned construction and agricultural equipment company JCB opened a new brand experience at its headquarters in Rocester, England. Electrosonic was on board to support the integrated AV presentations that play a key role in helping visitors interpret “The Story of JCB.” As the AV systems integrator, Electrosonic continued a very long association with JCB, which goes back some 40 years. Designed by Studio MB, the customer attraction – which combines a museum, a showroom and an immersive exhibition with brand promotion – is primarily targeted to the company’s sales efforts. JCB