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The store at the Mall of Scandinavia in Stockholm has become a success and now is the time for us to open a store in Göteborg. The store will have a great location, just right for us. Customers are welcome to sit down, have a coffee, get tips from the sales staff in the store and experience Ellos’ high fashion
Carina Ladow, Assortment and Design Manager Ellos
We are pleased that we now have the opportunity of also introducing Ellos Home in Göteborg in a context that affects all the senses. The aim is that each visit will give the customer a new inspiration and open the door to Ellos’ entire online product range, which also includes over 500 external brands in fashion, beauty and the home
Carina Ladow, Assortment and Design Manager Ellos
Jörgen has extensive knowledge of e-commerce and IT as well as an innovative and data-driven approach, which will be valuable to us in our ongoing work
Hans Ohlsson CEO of the Ellos Group
E-commerce is by far the most exciting area where development is fast and opportunities are significant. Being able to continue developing the Ellos Group, with its leading position in e-commerce and its rich history, feels fantastic and very inspiring
Jörgen Hellberg
Michael's deep knowledge and creativity will be a valuable addition to our team. His business
Yannick de Rechapt, CIO of Ellos Group
I look forward to taking part in the Ellos Group's changes and, with the business in focus, pushing technical progress to the next level
Michael Jarestad
We are taking a large and decisive step with our customers in focus. We can now personalize the shopping experience to a wider extent and thus make it easier for all our customers to find what they are looking for. With our new e-commerce platform, we can also provide our mobile customers with a complete, inspiring shopping experience
Hans Ohlsson, the Ellos Group’s President and CEO.
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Stabilisation notice

NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA OR ANY OTHER JURISDICTION WHERE SUCH PUBLICATION, DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL OR REQUIRE REGISTRATION OR ANY OTHER MEASURES20 July 2026 19:00 CESTDanske Bank A/S, Danmark, Sverige Filial ("Danske Bank"), acting as stabilisation manager (the "Stabilisation Manager"), notifies that stabilisation measures have been undertaken in Ellos Holding AB’s (publ) (”Ellos Group” or the ”Company”) shares on Nasdaq Stockholm. In connection with the

Ellos Group announces the outcome of the offering and trading on Nasdaq Stockholm commences today

NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA OR ANY OTHER JURISDICTION WHERE SUCH PUBLICATION, DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL OR REQUIRE REGISTRATION OR ANY OTHER MEASURES 8 July 2026 07:00 CESTEllos Holding AB (publ) (“Ellos Group”, “Ellos Holding”, the “Group” or the “Company”), one of the leading Nordic online shopping destinations for fashion and home interior,[1] today announces the outcome of the offering of shares in the Company (the "Offering") in connection with the listing of

Ellos Group publishes prospectus and announces price in the offering of shares in connection with listing on Nasdaq Stockholm

NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA OR ANY OTHER JURISDICTION WHERE SUCH PUBLICATION, DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL OR REQUIRE REGISTRATION OR ANY OTHER MEASURES 29 June 2026 13:30 CESTOn 22 June 2026, Ellos Holding AB (publ) (“Ellos Group”, “Ellos Holding”, the “Group” or the “Company”), one of the leading Nordic online shopping destinations for fashion and home interior,[1] announced its intention to conduct an offering of shares to the general public in Sweden and Norway

Ellos Group intends to list its shares on Nasdaq Stockholm

NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA OR ANY OTHER JURISDICTION WHERE SUCH PUBLICATION, DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL OR REQUIRE REGISTRATION OR ANY OTHER MEASURES 22 June 2026 07:30 CESTEllos Holding AB (publ) (“Ellos Group”, “Ellos Holding”, the “Group” or the “Company”), one of the leading Nordic online shopping destinations for fashion and home interior,[1] announces its intention to launch an initial public offering of its shares (the “Offering”), and to list its shares on

Ellos Holding announces rejection of indicative offer at sek 76.50 per share

Press release, Borås, 17 June 2026Ellos Holding AB (publ) (“Ellos Holding” or the “Company”), one of the leading Nordic online shopping destinations for fashion and home interior, has previously announced that the Company’s and its main shareholders’ intention is to list the Company in Stockholm during 2026. The Company’s main shareholders have informed Ellos Holding that they have received an indicative offer to acquire all shares in Ellos Holding at a price of SEK 76.50 per share. The main shareholders have rejected the indicative offer, as they consider that it does not reflect the full

Ellos Group completes organisational adjustment

Press release, Borås, 4 June 2026Ellos Holding AB (publ) (the “Company” or “Ellos Group”) announces that the trade union negotiations related to the organisational adjustment have been concluded.In April this year, the Company announced its intention to conduct a review of its ways of working, competencies and resource allocation, to strengthen efficiency and long-term competitiveness, and to address increasing digitalisation and developments in data-driven automation and AI. The review covered 37 roles and aimed to ensure the right competencies over time, including identifying shifts

Ellos Holding AB (publ) announces timetable for reverse share split

Press release, Borås, 26 May 2026At the annual general meeting in Ellos Holding AB (publ) (”Ellos Group” or the “Company”) held on 19 May 2026, it was resolved on i) reduction of the share capital through redemption of 3,437,753 shares and bonus issue, and ii) reverse share split 1:40 whereby 40 shares are consolidated into one (1) new share. The resolutions have now been registered at the Swedish Companies Registration Office. Pursuant to the resolution adopted by the annual general meeting, the record date for the reverse share split shall be 29 May 2026. Since December 2025, Ellos

Report from the annual general meeting of Ellos Holding AB (publ) on 19 May 2026

Press release, Borås, 19 May 2026Ellos Holding AB (publ) (“Ellos” or the “Company”) held its annual general meeting today, on Tuesday 19 May 2026, in Borås, at which the following main resolutions were adopted. Adoption of the financial statements The annual general meeting adopted the parent company’s and the group’s income statements and balance sheets for the financial year 2025. Disposition of the Company’s earnings The annual general meeting resolved, in accordance with the board of directors’ proposal, that no dividend shall be paid for the financial year 2025 and that

Ellos Holding AB (publ) Interim Report January - March 2026

Press release, Borås, 5 May 2026The interim report for Ellos Holding AB (publ) is published today.  JANUARY – MARCH 2026•    Net sales amounted to SEK 831.4 (801.6) million during the period January to March.•    The organic net sales growth amounted to 5.3%.•    Operating profit (EBIT) amounted to SEK 3.3 (14.4) million with an operating margin of 0.4 (1.8)%.•    Adjusted EBITA amounted to SEK 34.0 (32.2) million with an adjusted EBITA margin of 4.1 (4.0)%.•    Profit/loss for the period amounted to SEK -19.7 (-14.0) million.•    Adjusted Cash flow from operating activities

Ellos Group adjusts its organisation to position the company for the future

Press release, Borås, 22 April 2026Ellos Holding AB (publ) (the “Company” or “Ellos Group”) intends to implement an organisational adjustment to address increased digitalisation and developments in data-driven automation and AI. The aim is to enhance competitiveness, streamline ways of working and processes and position the Company for the future.  Ellos Group has over time adapted and developed its operations and is taking ongoing proactive steps to capitalize on new opportunities, both commercially and operationally, in line with its long-term strategy with a focus on women in mid-life.

Notice of the annual general meeting of Ellos Holding AB (publ)

Press release, Borås, 16 April 2026Ellos Holding AB (publ) will hold its annual general meeting on Tuesday, 19 May 2026 at 10:00 a.m. CEST on the company’s premises (head office) at Ödegärdsgatan 6 in Borås, Sweden. Registration begins at 09:30 a.m. CEST.  The board of directors has resolved that shareholders may also exercise their voting rights at the annual general meeting by postal voting in accordance with the provisions of the articles of association. RIGHT TO PARTICIPATE AND NOTICE OF ATTENDANCE Shareholders who wish to participate in the annual general meeting must be

Ellos Holding AB (publ) Annual Report 2025

Press release, Borås, 16 April 2026The Annual Report from Ellos Holding AB (publ) is published today and available at www.ellosgroup.com. The annual report includes a comprehensive sustainability report in accordance with the Corporate Sustainability Reporting Directive (CSRD).    For more information:Johan Stigson, CFO, Telephone. +46 (0)33 16 08 05.     About ELLOS GROUP  The Ellos Group, which includes the online stores Ellos, Jotex, Homeroom and payment brand Elpy, is a leading shopping destination for fashion and home furnishings in the Nordic region. Working closely

Ellos Holding AB announces new financial targets

Press release, Borås 1 April 2026The Board of Directors of Ellos Holding AB (publ) (“the Company” or “Ellos Group”) has today adopted new financial targets. The new financial targets reflect an increased focus on driving profitable growth and long-term value creation, in line with the Ellos Group’s established strategy. In the Company's assessment, Ellos Group's scalable online platform, strong customer and brand offering, focus on well-defined customer segments and established market position provide a solid foundation for increasing sales, profitability and cash flow. With its three e-

Correction of information in Ellos Holding's year-end report January-December 2025

Press release, Borås, 17 February 2026Ellos Holding AB (publ) (the “Company”) has discovered an error in the Company’s year-end report for the period January–December 2025, which was announced earlier today. The incorrect information is found on page 5 of the report which states that “The Group has restricted bank funds amounting to SEK 176.6 million, which are not included in the item cash and cash equivalents”. As is evident from other parts of the report, the restricted bank funds have been released and repaid during the period, and the sentence shall rightfully be deleted.A corrected

Ellos Holding AB (publ) Year-end report January – December 2025

Press release, Borås, 17 February 2026The year-end report for Ellos Holding AB (publ) is published today. Ellos Group was formed on 15 October 2024 when the Parent company Ellos Holding AB (publ) acquired all shares in Ellos Group Nordic AB (publ). The comparative figures in the financial report therefore cover the period from 15 October to 31 December of the preceding year. Unless otherwise stated, all amounts are reported in millions of Swedish kronor (MSEK).  OCTOBER – DECEMBER 2025 · Net sales amounted to SEK 1,010.8 (997.8) million during the fourth quarter. · Gross

Ellos secures new long-term financing and announces fulfilment of the condition for early redemption of super senior secured bonds

Press release, Borås 12 December 2025Ellos Holding AB (publ) (“Ellos” or the “Company”) today announces that the Company has secured a new SEK 400m revolving credit facility with DNB Sweden AB with a tenor of 3 years. The condition for the early redemption of its outstanding (i) super senior secured callable floating rate bonds 2024/2026 with ISIN SE0021486917 and (ii) super senior secured callable floating rate bonds 2024/2026 with ISIN SE0023112867 (together forming the “Bonds”) has now also been fulfilled. The Ellos Group’s new long-term financing provides further financial stability and

Ellos announces results from a written procedure to amend the terms and conditions relating to its senior secured bonds

Press release, Borås 10 December 2025Ellos Holding AB (publ) (“Ellos” or the “Company”) today announces the successful completion of the written procedure that was initiated on 1 December 2025 (the “Written Procedure”) in relation to the Company’s outstanding senior secured callable floating rate bonds 2019/2028 with ISIN SE0012827996 (the “Bonds”).  Pursuant to the notice of Written Procedure, the bondholders were requested to approve certain amendments (the “Amendments”) of the terms and conditions of the Bonds. Following feedback from certain Bondholders and in order to further

Ellos initiates a written procedure to amend the terms and conditions relating to its senior secured bonds

Press release, Borås 1 December 2025Ellos Holding AB (publ) (“Ellos” or the “Company”) initiates a written procedure in relation to the Company’s outstanding senior secured callable floating rate bonds 2019/2028 with ISIN SE0012827996 (the “Existing Bonds”) to request certain amendments of the terms and conditions of the Existing Bonds (the “Terms and Conditions”).  Ellos has instructed Nordic Trustee & Agency AB (publ) (the “Agent”) as agent under the Company’s Existing Bonds to initiate a written procedure to request the holders of such Existing Bonds (the “Bondholders”) to vote in

Ellos announces conditional early redemption of super senior secured callable fixed rate bonds

Press release, Borås 26 November 2025Ellos Holding AB (publ) (“Ellos” or the “Company”) has today informed the holders of its (i) super senior secured bonds callable fixed rate bonds 2024/2026 with ISIN SE0021486917 (the “Super Senior Bonds”) and, (ii) its super senior secured callable fixed rate bonds 2024/2026 with ISIN SE0023112867 (the “Liquidity Bonds” and together with the Super Senior Bonds, the “Bonds”) of its intention to redeem the Bonds in full, conditional upon satisfaction of conditions precedent for disbursement under a new revolving credit facility agreement (the “Early

Ellos Holding AB (publ) Interim Report July - September 2025

Press release, Borås, 11 November 2025The interim report for Ellos Holding AB (publ) is published today.  Ellos Group was formed on 15 October 2024 when the Parent company Ellos Holding AB (publ) acquired all shares in Ellos Group Nordic AB (publ). Consequently, the financial report does not contain any comparative figures for the previous year for the third quarter and the period January to September. Unless otherwise stated, all amounts are reported in millions of Swedish kronor (MSEK).  JULY – SEPTEMBER 2025•    Net sales amounted to SEK 850.5 million during the third quarter.

Ellos Holding AB (publ) Half-Year Report January - June 2025

Press release, Borås, 26 August 2025The half-year report for Ellos Holding AB (publ) is published today. Ellos Group was formed on 15 October 2024 when the Parent company Ellos Holding AB (publ) acquired all shares in Ellos Group Nordic AB (publ). Consequently, the financial report does not contain any comparative figures for the second quarter and the first half of the previous year.1 APRIL – 30 JUNE 2025 •    Net sales amounted to SEK 800.9 million during the second quarter.•    Gross profit amounted to SEK 354.7 million with a gross margin of 44.3 %.•    Adjusted EBITA

Ellos Group makes progress in sustainability efforts

Press release, Borås, 23 May 2025Ellos Group has now published its Sustainability Report for 2024, which for the first time is inspired by the Corporate Sustainability Reporting Directive (CSRD). The report highlights developments in Ellos Group's sustainability efforts and includes the company's Climate Transition Plan, aimed at reducing climate impact throughout the entire value chain. Ellos Group's ambition with its annual Sustainability Report is to openly and transparently report on its goals and progress, as well as the challenges that exist in contributing to sustainable change in

Ellos Holding AB (publ) Interim Report January - March 2025

Press release, Borås, 6 May 2025The interim report for Ellos Holding AB (publ) is published today. Ellos Group was formed on 15 October 2024 when the Parent company Ellos Holding AB (publ) acquired all shares in Ellos Group Nordic AB (publ). Consequently, the financial report does not contain any comparative figures for the first quarter of the previous year. 1 JANUARY – 31 MARCH 2025 · Net sales for the Group amounted to SEK 801.6 million during the period. · The gross profit amounted to SEK 330.5 million with a gross margin of 41.2 %. · Adjusted EBITA amounted to SEK 32.2

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