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At Epidemic Sound, we are proud to be at the forefront of the creator economy, providing valuable insights and tools that can help content creators maximize their potential earnings and succeed in this rapidly evolving industry. Our report highlights the trends driving this dynamic sector and how content creators adapt to take full advantage of these opportunities. We believe that providing valuable insights can help content creators thrive in this dynamic industry.
Oscar Höglund, CEO of Epidemic Sound
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Talpa Network and Epidemic Sound extend soundtracking partnership for TV productions, online, and social content

Talpa Network, one of the largest media companies in the Netherlands, extends partnership with Epidemic Sound to leverage the platform’s bulletproof audio licensing, AI-powered soundtracking tools, and world-class music across TV productions, online, and social content. Stockholm, Sweden, March 25, 2026 – Epidemic Sound, the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Talpa Network, one of the largest media companies in the Netherlands, today announced an extended partnership to soundtrack TV productions, online, and

Björn Borg partners with Epidemic Sound to soundtrack global fashion content and campaigns

Björn Borg, the iconic Swedish sports fashion brand, partners with Epidemic Sound to leverage the platform’s bulletproof audio licensing, AI-powered soundtracking tools, and world-class music for global campaigns and online content. Stockholm, Sweden, February 10, 2025 – Epidemic Sound , the world's leading soundtracking platform powering over 3 billion video views daily across TikTok and YouTube, and Björn Borg, the internationally recognized Swedish sports fashion brand, today announced a new partnership that will see Epidemic Sound provide music and sound

Epidemic Sound artist The Yard Woman named as one of Youth Music’s Ones To Watch 2026

· Epidemic Sound artist The Yard Woman has been named on Youth Music’s One’s To Watch list, which spotlights top emerging artists tipped for success in 2026 · It marks continued acclaim for The Yard Woman who won Tomorrowland’s 2024 DJ competition, and was nominated for Youth Music’s Music Producer Award 2025 · Now mentored by electronic music pioneer Richie Hawtin, The Yard Woman’s exceptional 2025 saw her soundtrack Paris fashion shows, global brands, and online videos that have amassed hundreds of millions of views Stockholm, Sweden, January 28, 2026 – Epidemic Sound, the world'

elevate.io partners with Epidemic Sound to add world-class audio to its collaborative video creation platform

Stockholm, Sweden, January 7, 2026 – Epidemic Sound, the global soundtracking platform, and Blackbird plc (Aim:BIRD), developer of the browser-based collaborative video editor elevate.io, today announced a partnership to bring world-class music and sound effects to its video creation platform, via Epidemic Sound’s API. The partnership will see elevate.io integrate Epidemic Sound’s music and sound effects directly into its online collaborative video editing platform before the end of Q1 2026, giving users instant access to world-class audio for their content, which can be published

Epidemic Sound integrates AI-powered Studio within Adobe Premiere Pro plugin

· Via Studio, creators can now create an instant, cohesive soundtrack draft for their content directly within their Adobe Premiere Pro editing workflow  · The AI-powered tool cuts soundtracking time from hours to seconds, seamlessly matching and placing sound effects and human-made music in videos · The integration saves more time for creators, maintains creative control and legal safety, and offers high-fidelity WAV and MP3 audio from world-class artists who benefit from increased distribution and compensation Stockholm, Sweden, December 16, 2025 – Epidemic Sound 

Epidemic Sound nominates Co-Founder Hjalmar Winbladh as Chairperson to further accelerate AI-driven growth

· Epidemic Sound announces a new nominated composition of its Board of Directors with Co-Founder and tech entrepreneur Hjalmar Winbladh rejoining as Chairperson · Appointment follows Epidemic Sound's rapid success within AI features for soundtracking; the shift will support further development of the company’s high-velocity product deployment and commercialization of human-first AI  · Winbladh succeeds Andrew Fisher, while Board Directors Kirsten Wolberg and Adrienne Gormley will also retire after four years scaling Epidemic Sound globally Stockholm, Sweden, November 20, 2025 –

Epidemic Sound launches AI-powered Studio to instantly soundtrack videos and empower creativity

· Through AI, Studio is the first soundtracking tool to seamlessly match and place both sound effects and human-made music in videos, providing an instant, cohesive soundtrack · Powered by audio from Epidemic Sound’s world-class artists, Studio saves creators time, providing a first draft of a soundtrack for use, inspiration or refinement · Studio will become the core Epidemic Sound interface, bringing together tooling, inspiration and sound design into one intelligent, seamless, safe soundtracking hub, while ensuring artists are compensated and their work is distributed through

Financial Times names Epidemic Sound as one of Europe’s Long-Term Growth Champions 2026

· Epidemic Sound named as a Financial Times Long-Term Growth Champion for its sustained revenue growth over the past decade with a CAGR of 55% · Placing 6th in the IT & Software category, Epidemic Sound has seen consistent growth by using AI and technology to enhance, not replace, human creativity · Recognized for a second consecutive year, the company is also one of Europe’s Fastest Growing Companies 2025, marking both pace and longevity of growth Stockholm, Sweden – November 7, 2025 – Epidemic Sound, the music tech company and leading soundtracking platform for creators and

Epidemic Sound appoints former BBC AI head Danijela Horak as VP of Artificial Intelligence

Danijela Horak will lead Epidemic Sound’s strategy and development of next-generation soundtracking tools for content creators, powered by responsible AI Stockholm, Sweden, August 21, 2025 – Epidemic Sound, the world’s leading soundtracking platform, has appointed Danijela Horak as Vice President of Artificial Intelligence, starting September 1, 2025.  Horak joins from the BBC, where she served as Head of AI Research and acted as a key technical adviser to the BBC Responsible AI group. She led the development of editorial-aligned large language models, launching the speech-to-text

Footballco and Epidemic Sound extend partnership to soundtrack world football

Footballco–the world’s leading football media company with over 100m social followers globally–and Epidemic Sound–the world’s leading soundtracking platform with over three billion daily online views–have expanded their music partnership, now covering all brands within Footballco’s portfolio. Stockholm, Sweden, August 4, 2025 – Epidemic Sound, the world’s leading soundtracking platform, today announced an extended partnership with Footballco, the world’s leading football media company.  The expanded collaboration will see Epidemic Sound’s catalog of over 50,000 tracks and 200,000

Torii Wolf releases new EP via long-time partner Epidemic Sound

Stockholm, Sweden, July 25, 2025 - Epidemic Sound, the world’s leading soundtracking platform for content creators, today announced the release of Better Off , the powerful new EP from LA-based artist Torii Wolf . Known for their genre-bending style and emotionally rich soundscapes, Wolf’s latest work is a haunting, ethereal exploration of vulnerability, resilience, and spiritual connection.The EP builds on Torii Wolf’s long-standing reputation for raw authenticity and creative experimentation. They’ve

Epidemic Sound artists release new collaborative EP “Off the Grid” under the mentorship of electronic music pioneer Richie Hawtin

· EP is the output of a mentorship programme launched between Epidemic Sound and Richie Hawtin in 2024, culminating in a session for the artists with Richie in Lisbon in April 2025 · Initiative demonstrates Epidemic Sound’s continued commitment to support the next generation of artists and launch fantastic music to creators, brands and fans worldwide · Listeners can find the EP on Epidemic Sound here  and on streaming platforms   Stockholm, Wednesday 2nd July 2025 – Epidemic Sound , the leading soundtracking

Financial Times again recognizes Epidemic Sound as one of Europe’s fastest growing companies

· Epidemic Sound has been named as one of Europe’s fastest growing companies for the fourth time by the Financial Times · Between 2020 and 2023 it achieved a compound annual growth rate of 37%, as well as becoming EBITDA profitable in 2023  · The news follows the company’s recent recognition by the Financial Times as one of Europe’s Long-Term Growth Champions  Stockholm, Sweden, March 5, 2025 – Epidemic Sound, the world’s leading soundtracking platform, has been recognized as one of Europe’s fastest growing companies in the Financial Times 

Epidemic Sound appoints Knut Frängsmyr as Chief of Music

Former Klarna and Modern Times Group MTG AB executive Knut Frängsmyr will join Epidemic Sound as Chief of Music on March 11, 2025. An update to the company’s Board of Directors also sees Birgit Haderer appointed as new Audit Chair and Member of the Board, and Nicolas Dupuis join as a Member of the Board. Stockholm, Sweden, February 20, 2024 – Epidemic Sound, the world’s leading soundtracking platform, has today announced that Knut Frängsmyr will join as Chief of Music on March 11, 2025. He will be responsible for the strategic and organizational direction of the company’s music

Epidemic Sound Co-founder and CEO Oscar Höglund receives Epicenter Changemaker Award 2025

Stockholm, Sweden – Epidemic Sound ’s CEO and Co-founder Oscar Höglund has received the Changemaker Award from the digital innovation house, Epicenter. The award recognizes individuals who have driven real change for an industry and for Sweden as a whole, doing so in a way that can teach and inspire current and future entrepreneurs and leaders. From an initial list of 40 individuals – including Daniel Ek, Co-Founder and CEO at Spotify, Jacob De Geer, Swedish entrepreneur, Co-Founder and former CEO of iZettle, and Linnea Kornehed, Co-Founder and Deputy CEO,

Legendary Guitarist, Songwriter, and Producer Johnny Marr Partners with Epidemic Sound to Mentor the Next Generation of Artists

Three emerging Epidemic Sound artists will receive mentorship from Johnny Marr, including career guidance, songwriting feedback, and musicianship development Stockholm, Sweden, November 21, 2024 – Today, Epidemic Sound  announced a partnership with legendary guitarist, songwriter, and producer Johnny Marr. Starting in Q1 2025, Marr will mentor three emerging Epidemic Sound artists, providing invaluable guidance on career development, artistic growth, and release strategies within the evolving music industry landscape. Marr, renowned for his innovative

Space Ape Games adds Epidemic Sound tracks to its popular music game, Beatstar

· Beatstar has 70 million players worldwide and sees players tap and swipe to a track’s instruments, vocals, or beats · Tracks by Loving Caliber, dasloe feat. Adelyn Paik, and Alphascan, are now included alongside the likes of Billie Eilish, Post Malone, and The Weeknd · More tracks from Epidemic Sound artists are planned to be added to Beatstar later this year Stockholm, Sweden – Epidemic Sound, the soundtracking platform for content creation, has today announced that Space Ape Games has chosen music by its artists to feature in the popular mobile music game, Beatstar. The game,

Electronic music pioneer Richie Hawtin Partners with Epidemic Sound to Mentor the Next Generation of Artists and Global Music Talent

· Today, Epidemic Sound announces its partnership with renowned DJ, producer, and electronic music pioneer Richie Hawtin  · Hawtin will mentor four innovative, up-and-coming Epidemic Sound artists, offering feedback on their tracks, as well as guidance on their music careers, artistic development, and release tactics · Richie Hawtin and Epidemic Sound’s shared roles as innovators in the music industry make this partnership a perfect fit to push boundaries for the betterment of emerging modern artists Stockholm, Sweden – Epidemic Sound , the

Epidemic Sound publishes its 2023 Annual Report and Sustainability Report

· Continued net sales growth of 25 percent, seeing increased profitability with an adjusted EBITDA margin of four percent · Increasing reach of Epidemic Sound’s music has solidified its market-leading position, simultaneously supercharging its unparalleled distribution power for artists and attracting global superstars like Jordin Sparks · The company expects to continue improving its financial position in 2024 through a growing creator economy and being well positioned within artificial intelligence Stockholm, Sweden – Epidemic Sound, the soundtracking platform for content

Epidemic Sound Reveals Top Music Trends Among Content Creators of 2023: Inspirational and Classical Music Lead the Way

· In 2023, Epidemic Sound music continued to be an integral part of countless stories and narratives, being featured in over 26 million YouTube and TikTok videos and generating 2.5 billion views per day across both platforms · According to Epidemic Sound data, the use of inspirational music on YouTube has risen by over 300% worldwide in the past year, making it the fastest-growing music genre used by content creators in 2023 · The classical genre continues to be a perennial favorite among creators, growing 80% YoY from 2022 to 2023 Stockholm, Sweden –  Epidemic Sound, the market-

Classical for creators: Epidemic Sound releases renowned works by Vivaldi, Mozart, and Schumann

· Today, Epidemic Sound released a 'Classical Essentials' music collection designed for content creators, including recordings of great works such as Vivaldi's "The Four Seasons", Mozart's "Twinkle Variations", and selections from Schumann's "Novelletten" · Performed by celebrated artists Eric Jacobsen, Michelle Ross, and Mira Ma, the recordings took place at two distinct locations: Power Station at BerkleeNYC and Immersive Music Studios, Stockholm · This release comes in response to the recent surge in use of classical music in YouTube videos, with a growth of more than 90% in 2022,

Epidemic Sound Announces Artist Expansion to Japan, What’s Trending on YouTube, and Upcoming Releases from Kylie Dailey and Mimmi Bangoura

Epidemic Sound Announces Artist Expansion to Japan Today, Epidemic Sound announced its musical expansion into Japan where it will sign local artists, demonstrating a concerted effort to meet the musical needs of content creators within this rapidly-growing region. According to the Adobe Future of Creativity Study , Japan is home to 18.5 million creators, with almost half (48%) joining the global creator community between 2020 and 2022. Additionally, Epidemic Sound's Future

Epidemic Sound artist, King Sis, invited to join TIDAL RISING program

· TIDAL adds the RnB singer-songwriter and Epidemic Sound artist, King Sis, to its up-and-coming artist program, TIDAL RISING · TIDAL RISING is a program for emerging artists so they can grow, thrive, and build their careers · The announcement follows previous industry recognition for King Sis, and comes hot on the heels of the news that Epidemic Sound has signed the multi-platinum recording artist, Jordin Sparks Stockholm, Sweden: Epidemic Sound, the market-leading soundtrack innovation platform for content creators, has today announced that King Sis 

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