Essity finalizes acquisitions of Knix and Modibodi

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Hygiene and health company Essity has finalized the acquisitions of the Canadian company Knix Wear Inc. (“Knix”) and the Australian company Modibodi, both leading providers of leakproof apparel for periods and incontinence. With these acquisitions, Essity will become the global market leader within leakproof apparel*, the fastest growing product segment in Intimate Hygiene which includes Feminine Care and Incontinence Products. 

Knix offers a broad assortment of intimate apparel with leading positions in the growing leakproof apparel category. The company has a strong presence in the US and Canada and sells mainly direct-to-consumer through online channels. Essity has acquired 80% of the shares in Knix. Founder and CEO, Joanna Griffiths, holds the remaining 20% share and stays on as President of Knix. Read the announcement of the acquisition of Knix.

Modibodi provides leakproof apparel for periods and incontinence. The company has a strong presence in Australia, New Zealand and the UK and operates an online, direct-to-consumer business model, with growing sales in retail and through e-tailers. Read the announcement of the acquisition of Modibodi.

Knix will be consolidated into Essity’s accounts as of September 1, 2022, and Modibodi as of August 1, 2022.

*Estimate based on market data compiled by Essity.

For further information, please contact:
Per Lorentz, Vice President Corporate Communications,
+46 733 13 30 55, per.lorentz@essity.com
Johan Karlsson, Vice President Investor Relations, +46 705 11 15 81, johan.ir.karlsson@essity.com

Essity is a leading global hygiene and health company. We are dedicated to improving well-being through our products and services. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as Actimove, JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 46,000 employees. Net sales in 2021 amounted to approximately SEK 122bn (EUR 12bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. Essity breaks barriers to well-being and contributes to a healthy, sustainable and circular society. More information at www.essity.com.