Aaron Barsness appointed Chief Marketing Officer of Fazer Group

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Aaron Barsness has been appointed Chief Marketing Officer and Executive Vice President of Fazer Group and member of the Fazer Leadership Team. He will assume his new role 1 January 2022. 

Aaron Barsness has strong competence in strategic marketing. He joined Fazer in 2019, and for the past year he has held the position as VP, Marketing at Fazer Confectionery and headed Fazer Group’s marketing. Prior to joining Fazer, Aaron has held various marketing leadership positions among others at Lynxeye and Procter &Gamble.

“Fazer has strong growth ambitions going forward and strengthening the Fazer brand is part of our strategy implementation and supports us as we strengthen our position as the number one FMCG brand in Finland and continuously develop our positions in Northern Europe. Aaron is an experienced marketing leader with a strong track record. I am very pleased to welcome him to this position.”, President and CEO of Fazer Group, Christoph Vitzthum comments.
Additional information

Joséphine Mickwitz, EVP, Communications & Sustainability, 
tel. +358 400 784 889, josephine.mickwitz@fazer.com  

Fazer’s media phone line is open Mon–Fri from 8:00 to 16:00, tel. +358 40 668 2998

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer’s vision is Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Northern Magic. Made Real.