Fazer Retail’s and Fazer Ravintolat Oy’s goal is to use fish and shellfish only from the WWF seafood guide’s green list by the end of this year. Our customers’ awareness of and willingness to make sustainable choices are increasing quickly, and the Fazer Café chain wants to respond to this by moving from Norwegian salmon to locally farmed rainbow trout. Domestic rainbow trout has a smaller environmental impact while creating jobs and well-being in Finland.
Miika Kostilainen, Magaging DIrector, Fazer Retail Finland
In a response to consumers’ wishes, we have stopped using palm oil in our classic Domino biscuits. 100% of our cocoa is sustainably sourced and third-party verified. Increasing the traceability of our cocoa is a fundamental focus area for us. The success of the Fazer Domino brand is based on profound consumer understanding. We must keep developing our products so that they support the well-being of our environment and consumers who are making more and more sustainable choices.
Noora Pöyhönen, Director of the Fazer Biscuits and Crisps Business Unit
We are proud to be a unique pioneer in innovating oat products and will continue researching and looking for new application areas also in the future. We have currently already over 200 oat-based products in our portfolio, and we export oat products and derivatives to more than 40 countries.
James Dedman, VP, Head of Foodtech business at Fazer Lifestyle Foods
Feedback from the visitors has been excellent. We have succeeded in exceeding our visitors’ expectations and given them something new to think about.
Anu Kokko, Director of the Fazer Experience Visitor Centre
We are very pleased with the recognition. At Fazer, we work hard to secure domestic and sustainable production. We want Finnish consumers to be able to eat delicious food originating from healthy Finnish grain fields, to treat themselves with sustainably produced confectionery products and to enjoy our innovative novelties. Even if Finland is one of the countries in the world with the best self-sufficiency within food, domestic food should not be taken for granted. If consumers are not able to perceive the value of our products, they will not make choices in favour of domestic food in the future. We need to invest in continuous development and innovations, whether in production, products or consumer insight to be able to provide meaningful food experiences to the consumers
Joséphine Mickwitz, EVP, Communications and Sustainability at Fazer Group
For me, being a World Chocolate Masters finalist is a dream come true. I want to thank my team, my fellow competitors, and my colleagues for all the support, help, and lessons learned. I will return home from Paris inspired and full of new ideas, which will surely be seen in the offering of Fazer Cafés in the coming years
Eero Paulamäki, the first ever Finnish World Chocolate Masters finalist, Nordic Chocolate Master, and Fazer’s Master Confectioner
In the #TASTE assignment, I will be preparing chocolate patisserie in front of the jury, using such ingredients as Nordic rye and gooseberries, which are great ingredients also for sweet baking.
Eero Paulamäki, Fazer’s Master Confectioner and the first ever Finnish finalist in the Word Chocolate Masters
We have invested heavily in sustainable food solutions, developing plant-based products, and pioneering various solutions based on Nordic oats. For example, our xylitol factory is the first production facility in the world to produce xylitol from oat hulls, a side stream of Fazer’s own oat mill
James Dedman, Vice President at Fazer Foodtech, a business unit that supports innovation across Fazer
We are very proud of Eero making it to the World Chocolate Masters final. Employees who are passionate about their work are integral to our company, and the sustainable approach and innovation present in the competition entries are also heavily featured in Fazer’s chocolate production. Eero Paulamäki’s integrity and creative courage inspire both current and future Fazer employees
Markus Hellström, Managing Director at Fazer Confectionery
In many ways, the Helsinki 1952 Olympic Games were a watershed moment in Fazer’s evolution into the modern food experience company we are today. Finland was a country of four million inhabitants at the time, and the Games were a massive undertaking that also catalysed the development of the Finnish food industry, as well as Fazer. The company has always kept abreast of the times, and this is strongly reflected in the objects featured at the exhibition, such as the Olympic-themed chocolate boxes
Anu Kokko, Director of the Fazer Experience Visitor Centre
The exhibition at the Visitor Centre reflects the transition that is taking place at Fazer and the entire food industry. We are challenged by consumers’ unique tastes, brand awareness and food companies’ responsibility to combat climate change. In addition, the threats posed by climate change, such as global warming and the state of the Baltic Sea, are drawing ever closer and cause concern particularly among young people. Eating habits are changing, and for us, food is the solution.
Joséphine Mickwitz, Head of Communications and Sustainability, Fazer Group
“Fazer, celebrating its 130th anniversary this year, is financially strong and has a clear strategy for the future. Sustainability is an integral part of our operations, and by developing food as a solution we are continuing our work to improve the well-being of people, the society and the environment. In 2021, we have for example committed to the Science Based Targets initiative (SBTi). We will define new science-based climate targets to reduce the emissions in both our own operations and throughout our value chain. Fazer’s Grain Vision is on the other hand at the core of our work to support sustainable farming. Our aim is that all grain used in our consumer products is grown in compliance with the principles of sustainable farming by 2025".
Christoph Vitzthum, President & CEO, Fazer Group
Just in time for summer some of Froosh most beloved flavours are flirting with all the wonderful moments of coming summer days. Our beloved fruit icons have gotten a design update and become emojis. During the summer, they will be the centrepieces on four of our favourite smoothie labels
Julia Weijola, Senior Brand and Category Manager, Froosh
Sustainability is a key element of Fazer’s strategy, while the company is transforming into a modern sustainable food company. Food production and consumption have a major impact on the environment, society and well-being. We see food as a solution. We put the consumers first, and the conscious consumers of today expect companies to actively advance sustainability. A bio-heating facility, which utilises the grain-based bio-mass derived from our own production to produce heat, is an outstanding example of circular economy.
Pekka Mäki-Reinikka, Managing Director of Fazer Mills Finland