Fazer invites Singapore to taste the future with world-first chocolate snack bar powered by Solein®
• Fazer offers Singaporean consumers the first taste of Solein - protein created out of thin air without agriculture - in the form of a chocolate snack bar
• Fazer is the first FMCG company ever offering products including Solein to retail consumers, available at selected The Cocoa Trees stores in Singapore
• Limited edition Taste the Future chocolate snack bar powered by Solein is rich in iron and fibre
• Fazer has invested in Solein by Solar Foods to fulfil its ambition to be an innovative leader. Fazer invests in research and development in line with its strategic priority of accelerating growth through innovations, on-trend categories and foodtech
SINGAPORE, 19 JANUARY 2024: Fazer, a Finnish Food Experience company, introduced today a limited edition chocolate snack bar as part of its pledge to encourage its customers to taste the future. Fazer will give people the opportunity to taste for the first time a retail consumer product including Solein by Solar Foods, a Finnish food technology company on a mission to revolutionise global food production. Fazer’s chocolate snack bar will be offered at The Cocoa Trees stores through its partnership with FNA Group, a Singaporean distributor.
The limited edition dark chocolate, strawberries and hazelnut snack bar contains oat puffs that are high in fibre and is powered by Solein, a highly functional, nutritious and versatile ingredient. In Fazer Taste the Future chocolate snack bar, Solein enriches the flavours and makes it high in iron. Solein received its novel regulatory approval in Singapore in 2022, marking a significant step toward achieving the country’s target of producing 30% of Singapore's nutritional needs by 2030. This is also the first time Solein® is available for people to try it within a FMCG product.
“Singapore is the perfect test ground for our Taste the Future Chocolate Snack Bar, with a highly innovative food ecosystem and people who are not only passionate about food, but curious to try new things that are new, with nutrition and sustainability benefits. We at Fazer are dedicated to leading the food industry to a viable future and are constantly looking at how we can improve our own sustainability and impact the future of the food industry as a whole,” said Heli Anttila, VP, New Product Development at Fazer Confectionery.
Fazer is the biggest shareholder of Solar Foods and has been working hand-in-hand with the R&D team on product development for Fazer. Solar Foods’ Factory 01 will be complete in H1 2024, so this limited edition run of a consumer snack bar containing the nutritious ingredient will provide a good testing ground for future market roll outs once Solein is in full production. This is in line with reducing Fazer’s own emissions and creating products that are 100% sustainably sourced for a more viable future for the food industry as a whole.
“This is an exciting moment for us working with Fazer - the very first time people can try Solein within a consumer snack bar. This also demonstrates the potential of Solein® as a sustainable and nutritious fortifier. With this introduction in Singapore, we are getting valuable customer feedback on Solein's viability in a new product category and also get a sense of the consumer acceptance of future ingredients. Our shared aim extends beyond this pivotal moment, targeting a wider scale European launch in 2025-2026 with a whole range of products,” said Pasi Vainikka, CEO at Solar Foods.
Fazer has been in Singapore for almost 30 years, with FNA Group as their distributor. Fazer’s range of chocolate and snack products have been available across the city state within The Cocoa Trees stores and at Changi Airport. Throughout the years, The Cocoa Trees has not only established itself as a leading confectionery and snacks retailer but also as a brand that is synonymous with gifting occasions.
“Fazer has been a long term partner and we have seen the brand grow in popularity in the Singapore market during that time. It’s no secret that Singaporeans are adventurous and passionate when it comes to food, so Fazer’s introduction of this sustainable, delicious and nutritious chocolate snack bar is bound to excite them. I look forward to seeing what the response is in store over the coming weeks,” said Pamela Loo-Song, Director, Retail & Local Sales, The Cocoa Trees Singapore.
Customers are invited to taste the bar at a one-time public sampling opportunity this Saturday (20 January) between 12pm and 4pm at The Cocoa Trees store at Raffles City Shopping Centre. From now to 18 February, customers will also get to redeem their own Taste the Future snack bar with every $30 spent in store on Fazer products, while stocks last.
END
Notes to editors:
If you are a member of the press with a query, please contact:
Kherray Yeo (kherray.yeo@explore-communications.com)
About Fazer:
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.1 billion euros.
Northern Magic. Made Real.
About The Cocoa Trees, FNA Group:
Since the inception of Focus Network Agencies (FNA Group International) on 1 October 1991, Mr and Mrs Loo, together with a team of committed staff and partners, have steadfastly grown the business from a distributor of just 2 agency lines to a recognized leader in the distribution and retailing of chocolate and confectionery in the Asia Pacific realm. https://www.fnagroup.com.sg/
Founded under the esteemed banner of FNA Group International, The Cocoa Trees stands as an emblem of trust, quality, and approachability in the confectionery realm. With a singular focus on offering exceptional chocolates, the brand has flourished, bearing testament to its unwavering commitment to excellence. With over 20 stores across Singapore and representing more than 60 globally acclaimed confectionery brands, The Cocoa Trees is dedicated to delighting every customer with a curated selection of the world's finest chocolates.
About Solar Foods:
Solar Foods is a food-tech company that develops revolutionary innovations for the global food industry.
Solar Foods produces a protein called Solein® using air-captured carbon dioxide and electricity. Solein production, independent of weather and climate conditions, liberates global protein production from the limits of traditional agriculture. Solein can be produced in harsh environments, such as desert and Arctic areas or even outer space, where traditional food production is not possible.
Solein® is a registered trademark of Solar Foods.
www.solarfoods.com I www.solein.com
Fazer Taste the Future chocolate snack bar, 44 g
- Fazer Taste the Future snack bar is a dark chocolate snack bar with hazelnut, dried strawberries and Solein®. In chocolate cocoa solids 70% minimum.
- The snack bar contains 2% Solein grown with CO2 and electricity.
- Singapore is the only country in the world with a novel food approval in 2022 for Solein, microbial protein rich powder.
- Fazer is the first FMCG company introducing the Solein product to the world in Singapore.
- Solein is a highly functional, nutritious and versatile ingredient. In Fazer Taste the Future chocolate snack bar Solein enriches the flavours and makes the snack bar high in iron.
- Fazer Taste the Future snack bar contains crunchy oat puffs created by Fazer Lab, Fazer’s R&D and innovation unit. Oat puffs of Nordic origin make the chocolate snack bar high in fibre.
- Taste the Future snack bar is vegan friendly and palm oil free. All Fazer's chocolates are made from 100% responsibly produced cocoa.
- Handmade Fazer Taste the Future snack bars have been produced as a limited edition in Helsinki, Finland. The handmade snack bars will be available as a part of bundle offer in selected Coconut Trees stores in Singapore from 18 January 2024.
What is Solein®?
- Solein is a protein grown without agriculture. It is nutritionally rich. It can taste and look like anything you use it for. It is unparalleled in its functionality – it can be used in any food, regardless of diet.
- Solein® is a novel protein grown out of thin air. Solein is produced by Finnish company Solar Foods.
- It originates from a natural, unmodified, single-cell organism. Instead of watering and fertilising the organism, Solein is created by a fermentation process that utilises air and electricity as its primary resources.
- Solein is grown without agriculture. It only needs a tiny fraction of the land, water, and energy compared to animal or plant production.
- Solein is an extremely diverse protein ingredient. It also provides iron, fibre, and B vitamins. For Fazer Taste the Future chocolate snack bar, Solein brings iron which is usually lacking in plant-based diets.
- Solar Foods received the first novel food regulatory approval for Solein on 29 September 2022 in Singapore from the Singapore Food Agency (SFA).
Tags:
