At Fazer traditional craftsmanship and food technology go hand in hand
The story of Fazer began 131 years ago, when the company’s founder, confectioner Karl Fazer opened his first café in Helsinki, Finland. Today, Fazer is an international Food Experience Company — a consumer-first business with thousands of employees and a turnover of over one billion. Fazer’s business is still strongly rooted in its heritage, where traditional craftsmanship and modern technologies go hand in hand. The combination of artisanal confectioner skills and a fearlessly forward-looking appetite is embodied in Master Confectioner Eero Paulamäki, representing the Nordic and Baltic countries in the final of the World Chocolate Masters competition in October 2022 in Paris.
Karl Fazer studied pastry chef skills in Berlin, Paris, and Saint Petersburg, becoming a pioneer of the Finnish confectionery industry with a witty combination of confectioner skills and business-sense. Today, Fazer focuses on the bakery and confectionery businesses and on the growing category of plant-based products. The business success of Fazer, which nowadays operates in the Nordics, Baltics, and beyond with exports to some 40 different countries, is still built on Karl Fazer’s heritage, vision and fearless creativity, which throughout the years has been turned into tasty products, beloved brands and exciting innovations.
Fazer optimises the use of resources through circularity
The world is changing. The climate crisis is reshaping the food system and consumers increasingly demand companies to manifest responsibility across the board and to take action to become more sustainable in their operations. Fazer believes that foodtech innovations are key to making food more nutritious and sustainable.
Nordic oats have an unparalleled reputation internationally and it is known to be pure and of very high quality. Fazer is a leading manufacturer of oat products in the Nordics.
“We have invested heavily in sustainable food solutions, developing plant-based products, and pioneering various solutions based on Nordic oats. For example, our xylitol factory is the first production facility in the world to produce xylitol from oat hulls, a side stream of Fazer’s own oat mill”, says James Dedman, Vice President at Fazer Foodtech, a business unit that supports innovation across Fazer.
World Chocolate Masters takes an important stand
Eero Paulamäki’s theme ‘#Renewable Tomorrow’ is an active form of the World Chocolate Masters’ competition’s main theme “#Tomorrow”, given to all competitors.
"I firmly believe that everyday actions - for example, choosing renewable forms of energy - are key to ensuring that our children also have a chance for a better tomorrow. The theme can be seen in my #RenewableTomorrow work, in the way that I use oat side streams such as oat xylitol and oat protein as raw materials”, says Eero Paulamäki, Master Confectioner of the Fazer Café Kluuvikatu 3 in Helsinki, Finland.
Every other year, World Chocolate Masters competition brings together the world's best pastry and chocolate professionals for a three-day individual competition. Competitors are selected through regional qualifiers, and this year, 18 top talents share their vision of what chocolate will taste, look, and feel like tomorrow.
According to the jury Eero Paulamäki's qualifying competition performance showed heart, courage and extreme chocolate processing skills. He created one delicious chocolate creation after another under the watchful eye of the judges and managed to amaze everyone. Paulamäki's design was not only fantastical and wonderful, but it also carried an important message: innovation and creativity provide us the solutions for the future of food.
The World Chocolate Masters is the only competition in the world solely dedicated to the creative talent of professionals with chocolate.
World Chocolate Masters 2022
World Chocolate Masters is the world’s leading chocolate industry competition. Of the 20 regional selection rounds organised around the world, 18 finalists were selected to face off in in Paris on 29–31 October 2022. In the competition, the finalists will be judged in their technical chocolate handling skills, creativity, and their ability to mix and match current trends with traditional craftsmanship. The theme of the competition is Tomorrow, and the finalist with the most points will gain the title of World Chocolate Master.
The World Chocolate Masters competition was first organised in 2005, and this year the competition will be organised for the eighth time. Fazer’s Master Confectioner Eero Paulamäki will represent all of the Nordic and Baltic countries in the competition, and he is the first ever Finnish finalist in the competition’s history.
#worldchocolatemasters #WCM #TMRW #töissäfazerilla #urafazerilla #visitfazer #suklaamestari #NorthernMagicMadeReal
Further information:
Taina Lampela-Helin, Manager, Communications and PR, Fazer Group, taina.lampela-helin@fazer.com , tel. +358 40 668 4600
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, media@fazer.com, tel. +358 40 668 2998
Images: https://www.fazergroup.com/media/ - Image & video bank – Public Image Bank – Media_Press - Finland – World Chocolate Masters 2022
Campaign website (in Finnish): https://www.fazer.fi/eero-paulamaki-kohti-suklaaunelmaa/ , where you can read Eero Paulamäki’s bio, for example. For more information on Fazer, please visit www.fazergroup.com with information available in English, Finnish and Swedish.
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in the Nordics, Baltics, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2021, Fazer Group had net sales of 1.1 billion euros and employed approximately 8,000 people.
Northern Magic. Made Real.
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