Fazer’s Master Confectioner Eero Paulamäki is preparing for the world’s fiercest chocolate competition
Fazer’s Master Confectioner Eero Paulamäki will represent the Nordic and Baltic countries in the final of the World Chocolate Masters competition in October 2022 in Paris. The talented chocolate expert’s qualification to the final brings great joy and honour also to Fazer as Paulamäki is the first ever Finnish finalist in the competition.
World Chocolate Masters is the world’s leading competition in the chocolate industry. The competitors are evaluated by their technical chocolate-handling skills, creativity, and the ability to combine modern trends with traditional craftmanship. The selected top 18 professionals from around the world will face off in Paris on 29–31 October 2022. The theme of the competition is Tomorrow.
“Making it to the World Chocolate Masters final has been a long-time dream of mine. I’m delighted that people have had faith in me and that I have been able to hone and develop my skills in work tasks that have challenged me to aim high and boldly experiment with new things – the word ‘impossible’ is not in my vocabulary! My enthusiasm has grown even more with the encouraging team spirit in our working community – at Fazer, every employee is respected and supported,” rejoices Eero Paulamäki, Master Confectioner of the legendary Fazer Café Kluuvikatu 3 in Helsinki.
“We are very proud of Eero making it to the World Chocolate Masters final. Employees who are passionate about their work are integral to our company, and the sustainable approach and innovation present in the competition entries are also heavily featured in Fazer’s chocolate production. Eero Paulamäki’s integrity and creative courage inspire both current and future Fazer employees,” says Markus Hellström, Managing Director at Fazer Confectionery.
Innovativeness and sustainability present in competition entries
Fazer focuses on food experiences and future sustainable food solutions and Paulamäki’s competition entries strongly feature both sustainable solutions and innovativeness.
“In the final, the theme of my competition entries is ‘Renewable tomorrow’. It is an active form of the main theme “Tomorrow” given to all competitors, and the idea behind my work is to inspire us to do concrete good deeds for tomorrow. I want to show how traditional craftmanship and food technology that will enable sustainable food production in the future can go hand in hand. For example, in the confection in my qualifying entry, I used xylitol made of oat hulls, a side stream of Fazer’s oat mill,” Paulamäki continues.
In the qualifying competition, Eero made four pieces: a chocolate sculpture, a pastry, a vegan snack product, and a confection. The peculiar feature of Eero’s works was that he utilised oats in its different forms in addition to ginger, cinnamon, and cocoa fruit grown in the Fazer Experience Centre’s winter garden. Some of these ingredients will also be featured in the competition final in Paris in October 2022 – Nordic oats and xylitol made from it, in particular, will play a key role.
World Chocolate Masters 2022
World Chocolate Masters is the world’s leading chocolate industry competition. Of the 20 regional selection rounds organised around the world, 18 finalists were selected to face off in Paris in October 2022. In the competition, the finalists will be judged in their technical chocolate handling skills, creativity, and their ability to mix and match current trends with traditional craftsmanship. The theme of the competition is Tomorrow, and the finalist with the most points will gain the title of World Chocolate Master.
The World Chocolate Masters competition was first organised in 2005, and this year the competition will be organised for the eighth time. Fazer’s Master Confectioner Eero Paulamäki will represent all of the Nordic and Baltic countries in the competition, and he is the first ever Finnish finalist in the competition’s history.
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Further information:
Taina Lampela-Helin, Manager, Communications and PR, Fazer Group, taina.lampela-helin@fazer.com, tel. +358 40 668 4600
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, media@fazer.com, tel. +358 40 668 2998
Images: https://www.fazergroup.com/media/ - Image & video bank – Public Image Bank – Media_Press - Finland – World Chocolate Masters 2022
Campaign website (in Finnish): https://www.fazer.fi/eero-paulamaki-kohti-suklaaunelmaa/ , where you can read Eero Paulamäki’s bio, for example.
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in the Nordics, Baltics, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2021, Fazer Group had net sales of 1.1 billion euros and employed approximately 8,000 people.
Northern Magic. Made Real.
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