Fazer awarded as one of the most reputable companies in Finland for the tenth time in a row
Fazer is an international Food Experience Company — a billion-dollar business with thousands of employees. On 16 November 2022, Fazer was awarded a significant recognition for its meritorious and long-term work as it received a Reputation & Trust badge of honour issued by T-Media. Reputation & Trust is a consumer survey, which has been conducted annually since 2013, monitoring the reputation of companies. Fazer’s work was recognised as Fazer has been awarded as one of the most reputable companies in Finland for all the years that the survey has been conducted.
Fazer the most reputable company within the food industry for several years
Finnish consumers have already for ten years recognised Fazer as one of the most reputable companies in Finland. At Fazer, one of the reasons for the continued success is estimated to be the company’s long-term investments into domestic production and employment.
”We are very pleased with the recognition. At Fazer, we work hard to secure domestic and sustainable production. We want Finnish consumers to be able to eat delicious food originating from healthy Finnish grain fields, to treat themselves with sustainably produced confectionery products and to enjoy our innovative novelties. Even if Finland is one of the countries in the world with the best self-sufficiency within food, domestic food should not be taken for granted. If consumers are not able to perceive the value of our products, they will not make choices in favour of domestic food in the future. We need to invest in continuous development and innovations, whether in production, products or consumer insight to be able to provide meaningful food experiences to the consumers. This Christmas, everyone has the opportunity to impact the future of Finnish food production by choosing domestic, sustainably produced food products” says Joséphine Mickwitz, EVP, Communications and Sustainability at Fazer Group.
The whole food system is currently undergoing a fundamental change. The global climate crisis, increasing pace of food innovations and the rise of new technologies as well as fast evolving consumer trends are changing the way food is produced, distributed, consumed and perceived. At the same time, consumers are becoming more and more aware of the impact food has on their well-being and on the planet. On top of this profound change, Fazer, as most other actors within the food industry, has for the last few years been faced with the rapid and unpredictable changes of the operating environment. Consumer expectations have increased and required companies to act in an even more agile manner than before. Fazer has always taken pride in being a responsible member of the society and this long-term commitment is also reflected in the trust consumers place in Fazer. This trust can be seen in the Reputation & Trust survey, in which Fazer has been awarded as one of the five most reputable companies in Finland for already ten years in a row.
Fazer focuses on fast-moving consumer goods and is one of the most esteemed brands in Finland. Fazer operates in the bakery, confectionery, non-dairy and plant-based food markets and uses domestic raw materials whenever possible. The domesticity of Fazer’s production is as high as approximately 95%.
In 2022, T-Media conducted already for the tenth time a survey to explore the reputation of companies operating in Finland. The score is formed by the average of eight different dimensions – products and services, responsibility, governance, financial performance, leadership, innovations, dialogue and workplace. According to T-Media, the importance of responsibility is increasing.
Additional information:
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com
Photographs: https://www.fazergroup.com/media/ – Image & video bank – Public Image Bank – Media_Press – Finland – Fazer Reputation and Trust 2022
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2021, Fazer Group had net sales of 1.1 billion euros.
Northern Magic. Made Real.
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