Froosh bottles get a limited-edition summer outfit
Froosh is launching four new limited-edition designs in May where the fruit icons from the bottles are re-designed to summer emojis.
Froosh is known for giving tribute to fruit in its smoothies with the tagline "it's just fruit". For the summer, four of the flavours change to summer clothes in a limited edition. The bestsellers Mango & Orange and Blueberry & Raspberry together with flavours Peach & Passion and Pineapple, Banana & Coconut now have a new summer design.
– Just in time for summer some of Froosh most beloved flavours are flirting with all the wonderful moments of coming summer days. Our beloved fruit icons have gotten a design update and become emojis. During the summer, they will be the centrepieces on four of our favourite smoothie labels, says Julia Weijola, Senior Brand and Category Manager, Froosh.
The new labels will be available in stores on the 250ml bottles from May and as long as supply lasts in Sweden and Finland.
Further information:
Iris Mäkitalo, Communications Manager, Fazer Sweden
iris.makitalo@fazer.com, 0735 94 84 54
Julia Weijola, Category and Brand Manager, Froosh
julia.weijola@fazer.com, 0765 48 75 38
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer’s vision is Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Northern Magic. Made Real.
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