Fazer pilots unique Taste the Future Oat Choco toffee hearts with upcycled ingredients
Fazer actively monitors shifting consumer trends and requirements and introduces bold innovations to drive the development of the food industry. True to its innovation agenda, Fazer launches vegan Taste the Future Oat Choco toffee hearts that utilise okara, a side stream of oat drink production and surplus from confectionery production The novelty is packed in a reusable box and will be available as limited edition from 6 May 2024. The exciting innovation is a part of Fazer’s agenda for developing the future of chocolate.
Consumers are increasingly aware of the impact of food on both well-being and the environment and expect companies to provide solutions for sustainable lifestyles. Reducing food loss is one of the key means of minimising the adverse environmental impacts of food production, and Fazer has pledged to reduce its avoidable food loss by 50% by the year 2030 from the 2020 baseline. One important initiative is to reduce food loss through valorising underutilised production streams.
Fazer Oat Choco toffee hearts – upcycling oats in a delicious way
Taste the Future is Fazer’s concept for innovative novelties with unique, sustainable ingredients. The novelty-to-be-launched, Fazer Taste the Future Oat Choco toffee hearts are vegan friendly and utilise upcycled raw materials. The hearts are filled with okara toffee that utilises the side stream of oat drink production and they are made using underweight Karl Fazer Oat Choco tablets. The confections are packed in a reusable box that is made with compostable materials.
“Fazer’s commitment to sustainability is a key catalyst for our creative R&D advancements. The choco hearts may sound like a classic but the ingredients we use are new into the game. Not only are the ingredients new, but we have had a talented product development team with a real interest and motivation in developing delicious and sustainable plant-based innovations”, says Annika Porr, Senior Manager at Fazer Confectionery’s Forward Lab.
The delicious oat choco hearts taste like sweet caramel. and have a silky, premium-like structure The chocolate shell is rich in cocoa and the aftertaste of oat is mild and pleasant, resulting in a soft, distinctive flavour profile and enjoyable oat choco hearts that melt in the mouth.
In line with Fazer’s commitment to remove palm oil from all its confectionery and biscuit products by the end of 2026, the oat choco toffee hearts are also palm oil free.
Fazer Cafés and Gateau stores perfect platforms for pilot sales
The limited edition of Taste the Future Oat Choco toffee hearts will be available at Fazer Café Kluuvikatu 3, in Helsinki, at Fazer Experience Visitor Centre in Vantaa and at selected Gateau stores in Sweden from 6 May. Fazer’s online store also sells them. During the pilot sales, Fazer will collect consumer feedback to develop the product further.
Taste the Future Oat Choco hearts bring Fazer’s fearless creativity to life
More than half of the raw materials in the oat choco toffee hearts are derived from underweighted Karl Fazer Oat Choco tablets. The package has an upcycled label to denote that it contains upcycled materials.
“In food production, it is impossible to eliminate process loss completely, but raw materials should be reused as efficiently as possible – as Fazer confectionery has been doing for decades”, continues Annika Porr.
Fazer Taste the Future Oat Choco toffee hearts, vegan, 8 confections, 72 g
- Fazer Taste the Future oat choco hearts are plant-based confections.
- The oat hearts are called confections, not chocolate pralines since no milk is used in making them. Instead, there is okara made from Nordic oats.
- Okara is a nutritious side stream of plant-based oat drink production.
- The confections are made of upcycled materials, in other words underweight Karl Fazer Oat Choco tablets, which otherwise meet Fazer's high-quality requirements.
- The choco oat hearts have a silky structure. They taste like sweet caramel and are delicious and rich in taste. The chocolate shell is rich in cocoa, and the aftertaste of oat mild and pleasant.
- The choco oat hearts are vegan friendly and palm oil free.
- The reusable box by Sulapac® is made of FSC certified wood chips and natural biodegradable binders. The environmentally friendly material is 100% bio based and 100% biodegradable. It contains 0% microplastics.
- Handmade Fazer Taste the Future Oat Choco toffee hearts are produced as a limited edition in Vantaa. The oat hearts will be available at Fazer Café Kluuvikatu 3 in Helsinki, Fazer Experience Visitor Centre, Vantaa and in selected Gateau stores in Sweden from 6 May 2024. The novelty will also be for sale in Fazer’s online store from 23 April 2024.
- Price: EUR 14.90 / SEK 179 per box.
Additional information:
Annika Porr, Senior Manager, Forward Lab, Fazer Confectionery, annika.porr@fazer.com, tel. +358 400 863 343,
Taina Lampela-Helin, Manager, Communications and PR, Fazer Group, taina.lampela-helin@fazer.com, tel. +358 40 6684600
Ebba Beck-Friis, Manager, Communications and PR, Fazer Sweden, ebba.beck-friis@fazer.com, tel. +46 61287485
Fazer Media desk tel. +358 40 6682 998 (weekdays 8:00 - 16:00 EET), media@fazer.com
Print-ready pictures: https://www.fazergroup.com/media/ – Public Image Bank – Media_Press_Finland – Fazer Taste the Future Oat Choco toffee hearts
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.200 million euros.
Northern Magic. Made Real.
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