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  • Are these the chocolatey classics of tomorrow? Fazer to begin presales of plant-based oat choco and milk chocolate with no added sugar

Are these the chocolatey classics of tomorrow? Fazer to begin presales of plant-based oat choco and milk chocolate with no added sugar

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Fazer is responding to customer wishes and rising food trends by introducing two new chocolatey innovations. Fazer is introducing two new small tablets, plant-based Fazer Oat Choco and Karl Fazer Crispy Mint milk chocolate with no added sugar. They will be available as limited editions at Fazer’s own sales outlets from 24 June. 

Customers have been asking Fazer for new additions to our range of chocolates, and now these wishes are being fulfilled. “Our talented chocolate technologists managed to develop delicious solutions to two challenges: a plant-based product and a chocolate with no added sugar,” Fazer Group’s Head of Research Jussi Loponen is happy to tell us. 

One of the new innovations, the plant-based Fazer Oat Choco, was created by pairing Finnish oats with responsible cocoa. The flavour of oats is soft and mild, yet easily recognisable. In the new manufacturing process, this distinctive flavour profile complements cocoa, resulting in an enjoyable oat choco that melts in the mouth.

Fazer is investing into oats on a grand scale

The new oat choco product is tightly linked to Fazer’s strategy as a forerunner in oats. Fazer has been using oats as a central ingredient for many years, developing different oat-based drinks, ice creams and snacks. Soon, Fazer will also be producing oat-based xylitol at the new plant being constructed in Lahti, Finland.

“We are investing in expertise and technology related to oats. We have mills in Finland and Sweden. In addition to our beloved classics, we want to introduce new plant-based options in all our categories. We have now taken our first step towards oats in our confectionery business, and we can also make use of this new innovation in other products,” Loponen explains. 

Focus on flavour – no added white sugar

The other new product that will be available for tasting this summer is Karl Fazer Crispy Mint, a refreshing milk chocolate with no added sugar. “We are launching a test sale of our new chocolate that contains no added white sugar. The product was developed with the focus on flavour, and I think it will live up to chocolate fans’ expectations,” Loponen says. The new chocolate is sweetened with xylitol.

Limited test editions of both new products will be available at Fazer Cafés and the Fazer Experience Visitor Centre and online at Fazer Store after Midsummer. The goal is to have them more widely available in stores in 2021 or 2022. During the test sales, Fazer will collect consumer feedback to develop the products further.


Fazer Oat Choco

  • Fazer Oat Choco is a plant-based oat-cocoa tablet.
  • The product is suitable for people who are lactose-intolerant, as well as vegans who want to avoid dairy products for reasons other than allergies.
  • Oat choco is made of Finnish oats and 100% responsibly produced cocoa. Its cocoa content is 42%.
  • Fazer Oat Choco will be produced as a limited edition at Fazer’s chocolate factory in Vantaa. It will be available at Fazer’s own sales outlets from 24 June 2020.
  • Price: EUR 2.50 each

Karl Fazer Crispy Mint milk chocolate with no added sugar

  • No white sugar is used in making Karl Fazer Crispy milk chocolate. Instead, it is sweetened with xylitol. *The milk powder used in the product contains naturally occurring sugar.
  • The batch available for advance sale contains xylitol. In the future, the plan is to use oat-based xylitol from Fazer’s new xylitol plant in Lahti, Finland, which is currently under construction.
  • This new chocolate features a smooth and rich texture, crispy granules and the delicious flavour of mint-flavoured milk chocolate. 
  • Price: EUR 2.50 each

Product information:

Fazer Oat Choco 62 g

(EN) Oat-cocoa tablet. Ingredients: sugar, cocoa butter, oat flour (13%), cocoa mass, emulsifier (soy lecithin), sea salt, natural flavouring (vanilla). May contain milk, nuts, almonds and other gluten-containing grains. Cocoa content at least 42%.  Store in a cool and dry place. Manufacturer: Fazer Confectionery, Finland.

(EN) Oat cocoa tablet with chopped hazelnuts. Ingredients: sugar, cocoa butter, oat flour (14%), cocoa mass, hazelnuts (7%), emulsifier (soya lecithin), sea salt, natural flavouring (vanilla). May contain milk, other nuts, almonds and other cereals containing gluten. Cocoa solids: 42% minimum. Store in a cool and dry place. Producer: Fazer Confectionery, Finland.

Karl Fazer Crispy Mint 70 g

(EN) Mint-flavoured milk chocolate with no added sugar. Contains sweetener. Ingredients: sweetener (xylitol 29%), buttermilk powder, cocoa butter, cocoa mass, whole milk powder, milk fat, rice flour, emulsifier (soy lecithin), natural flavourings (peppermint oil, vanilla). May contain nuts, almonds and gluten-containing grains. Milk chocolate contains at least 30% cocoa. Contains naturally occurring sugars. Excessive consumption may produce laxative effects. Store in a cool and dry place. Manufacturer: Fazer Confectionery, Finland.

Sales channels:

Online Fazer Store: https://en.fazer.com/
Fazer Café: https://www.fazer.fi/fazer-cafe/
Fazer Experience: www.visitfazer.com

www.fazergroup.com/media – Image bank - oat & xylitol

Further information:

Liisa Eerola, Vice President, Communications, Fazer Confectionery, tel. +358 44 710 9960, liisa.eerola@fazer.com
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer is going Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2019, Fazer Group had net sales of 1.1 billion euros and almost 9,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Northern Magic. Made Real.       





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