Beloved Pullava now baked without palm oil
Oululainen Pullava, Finland’s most bought* sweet loaf is now totally free of palm oil. This sweet bun is just as tasty as before – and now it’s even moister! The palm oil will be replaced for the most part with rapeseed oil, and in some Pullava sweet loaves filled with vanilla pastry cream coconut fat will also be used. Fazer is committed to developing the sustainability of its products, and sustainable ingredients are an important part of the company’s development work.
Fazer is going forward with eliminating the use of palm oil in its bakery products. From the end of spring, Oululainen Pullava sweet loaves will no longer contain any palm oil. The forever favourite Pullava has been on sale ever since the 1970s.
“In the new Pullava sweet loaves, palm oil has been replaced with rapeseed oil and coconut fat. The sustainability of the replacement ingredients is also important,” says Juhani Sibakov, Director of Product Development, Fazer Bakeries.
Fazer is continuously looking for new solutions that can be used to improve the sustainability of its products and production. Fazer is investing in innovations to eliminate palm oil from its products and is researching ways to increase the use of such ingredients that are more acceptable to consumers and whose environmental footprint or nutritional value is better than that of palm oil.
At the same time Fazer wants to preserve the delicious flavour, texture and mouthfeel of Fazer products. Palm oil cannot be replaced in all products with just one ingredient, but Fazer is looking into different solutions for different products, while ensuring that the delicious flavour profile of products does not change.
In 2022 all the palm oil used by Fazer was RSPO certified and the share of segregated palm oil – which is kept apart from traditional palm oil through the whole value chain – rose to 98 per cent. In absolute terms, Fazer used 58 per cent less palm oil in 2022 than in 2019.
Read more about Fazer’s palm oil work: https://www.fazergroup.com/sustainability/sustainable-sourcing/other-ingredients/palm-oil/
Sources:
* Nielsen IQHomescan 52 weeks up to 23 April 2023
Further information:
Tarja Kuusela
Communications Director, Fazer Bakery Finland
tarja.kuusela@fazer.com
tel. +358 40 587 6063
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com
Fazer Bakery Finland
Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company has 132 in-store bakeries within grocery shops where artisanal bakers make bread by hand in the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,700 people. In the manufacturing of the bakery products, approximately 92 per cent of the ingredients are Finnish.
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.100 million euros.
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