Cooperation between Fazer and Sisujengi continues

Fazer Bakery's Oululainen Reilu brand supports the Sisujengi team participating in the Special Olympics World Winter Games in March. Through the cooperation, Fazer wants to be involved in enabling the development of an equal sports culture in Finland.

The Special Olympics World Winter Games for athletes with intellectual disabilities will be held from 8 to 15 March 2025 in Turin, Italy. Finland is represented by the 34-athlete Sisujengi team, which competes in six sports: cross-country skiing, alpine skiing, snowboarding, snowshoeing, figure skating and floorball. The Special Olympics is the world's largest sporting event for people with intellectual disabilities. The World Summer and Winter Games are held in a four-year rhythm.

"The goal of our cooperation is to support an equal Finnish sports culture and increase the visibility of Sisujengi with the help of our Reilu brand," says Anna Kanerva, Marketing Director of Fazer Bakery Finland.

"We share similar values with the Finnish Paralympic Committee, and together we want to promote equality, non-discrimination, and the joy of exercise, as well as strengthen fairness both in sports and in other aspects of life. This creates a strong foundation for our long-term partnership," continues Kanerva.

Cooperation is carried out in many different ways

The cooperation between the Reilu brand and Sisujengi began in the spring of 2024, and it can be seen in many different contexts.

"We participated in Sisujengi’s preparation camp in Pajulahti, where Fazer's nutrition expert gave the athletes advice on nutrition, meal composition, and snacks. In addition, the Fazer Experience Visitor Centre in Vantaa has an exhibition introducing Sisujengi until the end of July. The Visitor Centre's shop also sells partner bags, 50% of the price of which goes to support the activities of Sisujengi," says Kanerva.

Special Olympics activities also gain wide visibility in the packaging and store materials of Oululainen Reilu breads baked from Finnish grain.

"We greatly value the cooperation with Fazer Bakery. The importance of good nutrition is emphasised in the everyday lives of athletes, and Fazer a very suitable partner for us in this regard as well," says Timo Mäkynen, Partnership Manager at the Finnish Paralympic Committee.

Additional information:

Tarja Kuusela, Communications Director, Fazer Bakery Finland, tarja.kuusela@fazer.com, tel. 040 587 6063

Timo Mäkynen, Partnership Manager, Finnish Paralympic Committee, Special Olympics Finland, timo.makynen@paralympia.fi, tel. 040 159 8199

Finnish Paralympic Committee

The Finnish Paralympic Committee develops and coordinates Finnish para athletics from low-threshold activities to international elite sports. The Special Olympics activities are intended for all persons with intellectual disabilities. In Finland, the Finnish Paralympic Committee is responsible for the Special Olympics activities.

Fazer Bakery Finland

Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company has 139 in-store bakeries within grocery shops where artisanal bakers make bread by hand in the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,600 people. In the manufacturing of the bakery products, approximately 94 per cent of the ingredients are Finnish.

Fazer Group 

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2024, Fazer Group had net sales of 1,200 million euros. 

Northern Magic. Made Real. 

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