Fazer Bakery’s autumn novelties charm with slow-baked artisan rye bread and delicious salty liquorice Pantteri doughnuts
Friends of baked goods will be spoiled this autumn with a new robust artisan rye bread, Oululainen Jälkiuuni Hämäläinen. Fans of Pantteri sweets will enjoy the new Pantteri doughnut and its salty-sweet filling and frosting. Fazer Artesaanipitko, which is hand-braided and baked with sourdough, is a perfect treat for coffee time. Fazer’s gluten-free selection keeps growing and starting from September you can find an even wider range of gluten-free products in stores.
Oululainen Jälkiuuni Hämäläinen artisan rye bread has its roots in the Häme region
Finnish consumers are looking for a wider variety of bread, which can be seen in the growth of artisan breads. Oululainen responds to the consumer needs by introducing the Jälkiuuni Hämäläinen product range, filled with artisan flavour, texture and appearance. Slow baking and carefully selected ingredients give the bread a unique taste and texture. Hämäläinen is baked at Fazer’s Lahti bakery, which is located in the Häme region where the products’ name originates from. Available in stores from 24/08/2021.
Oululainen Jälkiuuni Hämäläinen Ruis-siemenleipä (rye and seed bread) 220 g
Baked with sourdough, this truly robust bread has a strong rye flavour and seeds that give the product a unique texture. Jälkiuuni Hämäläinen Ruis-siemenleipä takes its rightful place as an everyday treat.
Oululainen Jälkiuuni Hämäläinen Saaristolaiskauraleipä (oat bread) 240 g*
This bread has a refined flavour which comes from a combination of slightly sweet taste and oats. Jälkiuuni Hämäläinen Saaristolaiskauraleipä is perfect for everyday use as well as for more festive occasions.
The new Oululainen Reilu Ruis brings tasty and healthy convenience for families
Oululainen Reilu Ruis (rye toast) 500 g
Reilu Ruis contains less salt and is high in fibre. This bread is an easy and healthy choice for daily eating. Its salt content is only 0.9%, and it contains 6% of dietary fibre. The product bears the Heart Symbol signifying that it is a healthier choice. The big package contains enough for the entire family. Available in stores from 24/08/2021.
Pantteri has leapt into doughnuts and Fazer Artesaanipitko delights fans of sweet buns
What could be better than wrapping yourself in a blanket, having a good cup of coffee or tea and enjoying some sweet treats, such as Fazer Artesaanipitko sweet loaf or Pullava Uuniomena sweet bun with a baked apple filling. At Halloween party, the centrepiece will surely be the new Pantteri doughnut.
Fazer Artesaanipitko (sweet loaf with cardamom filling) 360 g
Fazer Artesaanipitko is baked without hurry and the dough is allowed to rest for a long time, giving it an aromatic taste and a soft texture that melts in the mouth. Due to the long resting time, the dough needs 50% less yeast than a normal sweet bun dough. The crunchy cardamom filling gives a final touch to this hand-braided loaf. Fazer Artesaanipitko was ranked first in terms of taste, texture and appearance in the Foodwest sweet loaf home test*. Lactose-free. Available in stores from 24/08/2021.
Fazer Pantteri doughnuts 12 × 106 g, frozen
Fazer Pantteri doughnuts 106 g, bake-off
Pantteri has now leapt into doughnuts! The salty-sweet liquorice of the iconic Pantteri sweets has been transformed into a tempting doughnut filling and frosting. The perfect doughnut for Halloween! Milk and lactose-free. Available in stores from 16/08/2021.
Oululainen Pullava Uuniomenapitko (sweet loaf with baked apple filling) 420 g
This seasonal favourite is available again. The combination of a delicious filling and soft sweet bun. Lactose-free. Available in stores for a limited period, from 24 August 2021 to 30 January 2022.
100% delicious and gluten-free
The demand for gluten-free baked goods is constantly growing. Those times when there was only a handful of gluten-free products available are long in the past. Fazer has already introduced around ten new gluten-free products this year and the selection keeps on growing.
Fazer Gluteeniton Marianne Kakkunen (gluten-free chocolate & peppermint cakes) 2 pcs 160 g
The popular product family of Fazer Kakkunen cakes grows with the introduction of a new peppermint flavour familiar from classic Marianne sweets. Kakkunen cakes represent the best of gluten-free baked goods. Marianne Kakkunen is a chocolatey treat with a minty frosting and sprinkles. Fazer Gluteeniton Marianne Kakkunen is gluten and lactose-free. Available in stores from 24/08/2021.
Fazer Gluteeniton Juustosämpylä (gluten-free cheese roll) 3 pcs 215 g, frozen
Fazer Juustosämpylä cheese roll has been a consumer favourite year after year. Now Fazer brings the family favourite also to those following a gluten-free diet. The large rolls are perfect to be eaten as such or with your favourite fillings. Gluten and lactose-free. Available in stores at the end of September.
Fazer Gluteeniton Croissant 4 pcs 220 g, frozen
A product that has been long awaited by consumers! People with a gluten-free diet are longing for a croissant to enjoy for breakfast or as a treat. Fazer Gluteeniton Croissant is flaky and crunchy, and it tastes like butter. Gluten and lactose-free. Available in stores at the end of September.
Fazer Gluteeniton Lehtitaikina (gluten-free puff pastry) 250 g, frozen
The wish list of gluten-free products has included flaky Danish pastries and savoury pastries. The Christmas season also calls for sweet Christmas pastries. Fazer’s new gluten-free puff pastry makes it easier to prepare these treats. Gluten and lactose-free. Available in stores at the end of September.
On-the-go and snacking
Oululainen Reissumies Eväsleipä Tosi Tumma Porsaan pippurifilee (rye sandwich with pork) 150 g
Reissumies Eväsleipä Tosi Tumma rye sandwich with pork is a unique sandwich whose slightly smoky and sweet flavours create an unbeatable combination. The filling includes peppered pork tenderloin, pickled cucumber, and mustard mayonnaise. Lactose-free. Available in stores from 26/08/2021.
Fazer for Minis Kaura-riisimurot (oat and rice cereal) 400 g
Fazer for Minis oat and rice cereal is high in fibre and contains over 60% of oats. This new cereal has an easy-to-chew texture. In addition to being high in fibre, the product only contains 0.6% of salt and 7.8 g of sugar. A part of the sugar comes from the sugar naturally found in the grains. The product bears the Heart Symbol signifying that it is a healthier choice. Lactose-free. Already in stores.
Sources:
* Foodwest sweet bun loaf home test 8/2020, N=106.
Pictures:
https://fast.fazer.com/f/LWsJ
Further information:
Anniina Niemistö, Director, Communications, Fazer Bakery Finland anniina.niemisto@fazer.com, tel. +358 40 674 4672
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer’s vision is Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Northern Magic. Made Real.
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