Fazer Bakery’s novelties bring energy and joy to your autumn
Autumn begins with a taste of new flavours, when the new products from Fazer Bakeries arrive in stores. The selection will grow with a new soft flatbread and a new multi-grain bread that will join the familiar favourites of the Reilu product family. For the sweet moments, we will travel to Italy and enjoy seasonal doughnuts. New Reissumies products will expand the gluten-free shelf.
Bread novelties for everyday life and indulgence
Fazer Lemppari Herkkurieskanen 12 pieces 450g
Fazer Lemppari Herkkurieskanen, the newest addition to the Fazer Lemppari product family that has found its place as a family favourite, is made from wheat and has a fluffy texture. This temptingly soft flatbread is perfect for a better breakfast, snack and to enjoy in special moments. The product is baked at Fazer’s bakery in Sweden. Available in shops from 20 August 2024.
Oululainen Reilu Monivilja 560g
As many as three out of four Finns want to buy only domestically made toast*. The new Oululainen Reilu Monivilja has features that make your life easier, such as a large packaging size, delicious taste and a perfectly soft texture that feels fresh for a long time. Thanks to thicker slices, you can use Reilu in many ways, such as for sandwich cakes, sandwiches and toast, or you can eat it on its own. Like other Reilu products, it is made from Finnish grain at Fazer’s Vantaa bakery. Available in shops from 20 August 2024.
Reissumies is now fresh for a longer trip! From the end of August, Oululainen Reissumies Täysjyväruis will be baked with a new recipe. The new Reissumies has an even better richness and taste of rye. Reissumies sandwiches will also be made with the new bread recipe from August onwards.
Breezes from Italy and tasty doughnuts for the season
Fazer Tiramisu-kakkurulla 450g
Tiramisu, the Italian dessert everyone knows, will now charm you as Fazer Kakkurulla. The Fazer Tiramisu cake roll, which perfectly combines coffee and mascarpone, is suitable for enjoying with coffee, as a dessert or for other indulging. The packages of Fazer Kakkurulla are made of 100% recycled plastic. Low-lactose, palm oil free. Available in shops from 20 August 2024.
Fazer Uuniomenamunkki 12 x 105g
Fazer Uuniomenamunkki (baked apple doughnut), which uses autumnal flavours, is joyfully red and has a delicious baked apple filling inside. The doughnuts are baked at Fazer’s Vantaa bakery. Lactose-free, palm oil free. Available in shops from 5 August 2024, deliveries will continue until 31 December 2024.
Fazer Halloween lakumunkki 12 x 106g
The bright orange Fazer Halloween lakumunkki (liquorice doughnut) will crown any Halloween party this autumn. The melt-in-the-mouth doughnut hides a black liquorice filling to match the theme. The doughnuts are baked at Fazer’s Vantaa bakery. Lactose-free, palm oil free. Available in shops from 16 September 2024, deliveries will continue until 2 November 2024.
Did you know? Fazer is going forward with eliminating the use of palm oil in its bakery products. In addition to Oululainen Pullava, Fazer’s doughnuts are now baked without palm oil. Deliveries of palm oil-free doughnuts will begin on 29 July 2024.
Reissumies continues to conquer the gluten-free shelf
Oululainen Reissumies Gluteeniton Tosi Tumma 3 pieces 210g
The bread selection of those who follow a gluten-free diet will be diversified again when the Oulu Reissumies Gluteeniton (gluten-free) is joined by a darker version. Oululainen Reissumies Gluteeniton Tosi Tumma (gluten-free, extra dark rye) is a ready-cut and tasty archipelago-style buckwheat portion bread with a suitable sweetness and smokiness. This bread is suitable for both everyday life and celebrations, and its key raw material is Finnish buckwheat. Like other Fazer gluten-free bakery products, Reissumies is baked at Fazer’s gluten-free bakery in Lahti. Available in shops from 20 August 2024.
Oululainen Reissumies Gluteeniton Eväsleipä Klassikko 160g
Oululainen Reissumies Gluteeniton Eväsleipä Chilikana 150g
Reissumies will now also continue travelling in the gluten-free section of the sandwich shelf. There will be two tasty and filling options: Klassikko (Classic) and Chilikana (Chilli chicken). The basis of these snack and lunch sandwiches is the people’s favourite, Oululainen Reissumies Gluteeniton (gluten-free). The classic is topped with ham, cheese, egg, pickled cucumber and mustard mayonnaise. The chilli chicken contains a fair serving of chicken filling together with chilli mayonnaise. Available in shops from 26 August 2024.
*Foodwest: Toasting bread user survey 05/2022
Images: Fazer FAST - Fazer Leipomot syysuutuudet 2024 or from the path https://www.fazergroup.com/fi/medialle
Kuvapankki – Public Image bank ‒ Media_Press ‒ Finland ‒ Fazer Leipomot syysuutuudet 2024
Media contacts:
Tarja Kuusela, Communications Director, Fazer Bakery Finland, tarja.kuusela@fazer.com,
Tel. +358 40 587 6063
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com
Fazer Bakery Finland
Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company has 138 shop-in-shop bakeries within grocery shops where artisanal bakers make bread by hand in the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,700 people. In the manufacturing of the bakery products, approximately 94 per cent of the ingredients are Finnish.
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.200 million euros.
Northern Magic. Made Real.
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