Fazer brings good energy to Helsinki Cup football tournament

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Celebrating its 130th anniversary this year, Fazer is a long-term supporter of the Helsinki Cup, one of the world’s largest junior football tournaments. Established in 1976, the tournament has promoted the well-being and community spirit of children and young people for decades. Helsinki Cup is a tolerant, non-discriminating and international junior football tournament for girls and boys that respects all its participants.

“Cooperation with the Helsinki Cup tournament fits well with Fazer’s values. Football is a sport that unites people from different backgrounds and allows participation on many different levels. The Helsinki Cup is a great way to support sports for children and young people, but also to highlight Fazer’s wide range of products that provide good energy and good cheer,” says Liisa Eerola, Fazer’s Head of Communications.

Energy and good cheer for the tournament

When we take care of ourselves and also feed our brains with a healthy and balanced diet, rest and exercise, we stay energetic and get excited every day and in every game. 

“Favourite brands familiar to Finns – Fazer and Oululainen Reissumies – have their place at the event, adding good cheer and energy. Tasty breakfast and snack products are on offer for both players and supporters: Fazer Alku porridges, Reissumies sandwiches and Fazer Aito and Fazer for Minis oat snacks. This year, there will be more plant-based alternatives available in the kiosks in the tournament area,” says Eerola.

My Domino service helps teams to raise funds

The My Domino service is a delicious alternative for team fundraising. The service allows teams to design and produce their own biscuit package that they can sell. The minimum order is 24 packages, and they can all be different!

My Domino supports the activities of clubs and associations. When ordering products for fundraising, use the following code: FUNDRAISING and get a 15% discount on your order.

My Domino service can be found here: https://omadomino.fazer.fi/#/

Meet Fazer here

Three of the fields used in the tournament are named after Fazer products: Reissumies, Fazer Aito and Fazer Jyväshyvä fields. There are also two Reissumies-branded kiosks. Reissumies sandwiches can be purchased at all kiosks in the area. You can also come and taste Fazer products, such as the new Fazer for Minis oat crisps, at tasting carts moving around the area. Tournament participants also have the chance to win tasty product prizes in competitions at the Love The Ball Center truck moving around the area. These include the Reissumies Wheel of Fortune and the Fazer dice throwing competition.  

Further information:

Liisa Eerola, Head of Communications, tel. +358 44 710 8860, liisa.eerola@fazer.com


Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer’s vision is Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Northern Magic. Made Real.      




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