Fazer delivers the taste of Christmas
Sweets are an integral part of Finnish Christmas celebrations. During the holidays, people indulge more in chocolate, marmalades, and sugar confectionery than in their daily life, and pralines and other more high-end sweets are often given as gifts. Sweet selections for Christmas highlight locality and traditional products and brands, but people are also keen to try new products. Fazer’s selection of pralines features many beloved high-quality flavours familiar from years ago, but also this season's charming new products, such as the smooth Karl Fazer Silky Vanilla and Finlandia chocolate pralines are perfect for fostering the festive spirit.
In many ways, the holiday season is different from the rest of the year. Christmas foods highlight tradition and beloved favourites, and treats, too, have a strong foothold in Finnish Christmas celebrations. When consumers shop for Christmas sweets, they tend to look for familiar choices – longing for the safety and certainty that traditions create and alternatives that they know for sure they will like. Also, when it comes to novelties, some level of familiarity is desired – the consumer may pick a familiar taste in a new format or a new taste in a familiar format. Sweet treats are a staple in casual indulgence with friends or family as well as for adding a touch of festive atmosphere to moments of celebration. Abundance, variety, and quality characterise the choices of the indulgent Christmassy consumer.
Chocolate crowned by caramelised almond
Karl Fazer’s Winter tablets add joy to holiday moments lit by candles and seasonal lights. The new Winter tablet for 2023 is Karl Fazer Caramelised Almond Dark Chocolate 200 g. This new chocolate tablet pairs crunchy almonds with delicious dark chocolate in an almost irresistible pairing that also pleases a more adult palate.
Perfect choices for wintery moments with your loved ones also include the Winter tablet Karl Fazer Gingerbread 200 g and Karl Fazer Vihreitä Kuulia green jelly sweets 200 g, which charmed consumers already in autumn 2022. At Christmas, chocolate can taste boldly of Christmas!
Familiar treats dress up in winter design
Many products delight consumers all year round but also suitable packages create a seasonal and festive atmosphere. That is why many Fazer products are wrapped in different packaging over the Christmas season than throughout the rest of the year. Both small and big friends of sweet treats are delighted by the cheery Dumle mix 350 g Winter edition. Geisha’s delicate pink packaging is decorated with wintery greetings that highlight the suitability of the Geisha 270 g box as a warming greeting or crowning jewel of the coffee table.
Silky soft new praline
The popular Karl Fazer line of chocolate pralines is complemented with a new product, Karl Fazer Silky Vanilla 270 g that is guaranteed to melt in the mouth. The pralines are a perfect mix of milk chocolate and a new kind of silky soft, runny vanilla filling. The delicious combination of chocolate and vanilla is great for enjoying dark autumn nights as well as more celebratory Christmas occasions. The beautiful
box is also a brilliant present. Karl Fazer Silky Vanilla pralines are also sold individually in the pick & mix shelf.
Favourite marmalades as a chocolate praline
The Finlandia marmalade has sweetened Finnish life for over a century. The new Finlandia chocolate praline 320 g box features two fresh and fruity flavours covered in delicious chocolate: blackcurrant coated in dark chocolate and strawberry coated in milk chocolate. This festive box of pralines is also a great gift.
Christmas chocolate with even more Christmas into it
Fazer’s Joulusuklaa Christmas chocolate is a classic that now has an even more Christmassy, renewed recipe. The melt-in-the-mouth milk chocolate hides inside a charming truffle filling, real gingerbread crumbs, and Christmassy flavours. Fazer Joulusuklaa Christmas chocolate praline 320 g is an excellent treat for Christmastime celebrations paired with, for example, traditional Finnish glogg drink. Fazer Joulusuklaa Christmas chocolate pralines are also sold individually in the pick & mix shelf.
The new Dumle rocks more than ever
The Dumle flavour with its mouth-watering milk chocolate and deliciously chewy fudge needs no introductions. The Dumle Rocks fudge sweet 320 g is a new Dumle product in which the Dumle-flavoured hard caramel coating hides inside soft Dumle fudge. This new kind of sweet serves Dumle in a new, tasty format.
The familiar Dumle in a new shape
Whereas Dumle Rocks surprises consumers with its hard coating, Dumle suklaapukit bag of filled chocolate Father Christmas figures 117 g provides treat’s familiar flavour and texture in a new shape, a chocolate Father Christmas figure. Dumle Father Christmases have a coating of milk chocolate with rich fudge-flavoured filling. The chocolate figure charms especially children and playful adults, but its jolly appearance is guaranteed to delight the entire family throughout the holiday season.
New flavour chosen by consumers joins the Dumle bag
Many people count Dumle as their favourite sweet, and the brand has succeeded in renewing over the years and surprising consumers with several delicious flavours. The Dumle Winter mix bag of sweets 180 g is your choice if you are Dumle lover but like to shake things up every once in a while. Equipped with a new design, the bag contains the favourite flavours of Dumle Polka Mint, Dumle Gingerbread, and Dumle Chocolate Brownie, a new flavour voted by consumers in the MyFazer community.
The seasonal Tutti Frutti bag delights with its variety
The happy colours and fresh fruit flavours of Tutti Frutti sweets transport us to summery moments, but the Tutti Frutti Winter Mix bag of sweets 400 g is made for lifting the mood in the dark early winter evenings at home, in Christmas parties, and over the holidays when you’re hankering for something else than chocolate. Winter Mix contains seven scrumptious flavours, including plum, blackcurrant, cherry, and mandarin, and it is gelatine-free, vegan, and contains only natural colours and flavourings.
Halloween treats break up the long autumn
Halloween has found its way into the Finnish annual calendar of celebrations, and it adds joy and a sense of carnival to the darkest autumn days. Remix Bad 400 g is a fiercely delicious mix of sweets containing tangy ghosts and pumpkins, salted liquorice bugs, chocolate, and crispy liquorice drops. This varied bag of sweets kicks off the Halloween party, and it’s big enough to share with a larger group of friends.
Kismet loves gingerbread
Amidst all the Christmas hustle and bustle, don’t forget the new Kismet Gingerbread 41 g that hit the stores already earlier in the autumn. In the Kismet Gingerbread countline, the deliciously crunchy Kismet wafer hides inside gingerbread-flavoured filling, and the crowning glory of the treat is the mouth-watering milk chocolate coating. The Christmassy Kismet Gingerbread is only available for the year 2023 season, from early autumn until the end of the year.
Advent calendars make the wait for Christmas shorter
Advent calendars have been part of the Finnish holiday season for decades. Over time, the first advent calendars with pictures were joined by their chocolate-filled cousins, and now there are advent calendars to suit all tastes, also meant for adults.
For Christmas 2023, Fazer is introducing a new advent calendar, the Fazer Karkkikalenteri Sweets Advent Calendar 500 g to the market. This favourite calendar of all confectionery lovers offers a differently delicious and vegan alternative to traditional chocolate calendars. The sweets calendar includes a wide range of fruit-flavoured sweets, liquorice, fruit pastilles, and lollipops from Fazer’s popular confectionery brands Tutti Frutti, Ässä, Fazer Lakritsi, Fazer Salmiakki, and Tyrkisk Peber. The treat-filled calendar includes sweets in different forms, including 14 miniature bags of sweets.
The illustrator of the cheerful, colourful, and playful calendar is young Finnish graphic designer Sanni Wessman.
Another colourful advent calendar is the Fazer Patukat chocolate countline advent calendar 665 g. The chocolate countline calendar has been hugely popular in the past two years, and it provides a wide selection of popular countlines for every December day until Christmas Eve. The design of the Fazer Patukat advent calendar is being renewed, but the content remains the same as in 2022.
Friends of more traditional advent calendars are delighted by the Karl Fazer Suklaakalenteri Chocolate advent calendar 200 g. Opening the door of the advent calendar gives a nice little chocolate treat for a December day, including in total five different praline flavours. The advent calendar’s peaceful design adds to the joyous atmosphere of the holiday season.
Pralines to suit each and every moment
Boxes of chocolate are key elements in many Finns’ holiday season and Christmas. Fazer has a wide selection of different boxes suited to all kinds of needs from daily indulgence to creating a more sophisticated moment of celebration.
The Fazer Klassikot classic selection 290 g box of chocolates became hugely popular upon its launch, and no wonder, as it contains a wide range of Fazer’s most popular chocolate pralines, and it can be enjoyed both as a casual treat with friends or family or given as a cosy gift.
The Karl Fazer Moments or Karl Fazer Magical Moments boxes of chocolate are made for gentle moments of indulgence or to be given as presents.
The Karl Fazer Moments selection 400 g box contains a range of mouth-watering Fazer favourites. The box contains 44 pralines and six delicious flavours, including Raspberry yoghurt, Cocoa truffle, and Latte caramel.
The Karl Fazer Magical Moments 495 g box radiates quality and class. This magically beautiful box combines tradition and modernity in an irresistible manner. The box contains a total of 54 tasty pralines and nine different flavours, including Cranberry, Hazelnut truffle and White chocolate with blueberry and raspberry.
The Karl Fazer Collection box of chocolate pralines is perfect for even the most demanding chocolate lover. The delicious flavours of the premium pralines are created at Fazer from the best ingredients and chocolate making skills that have been honed for over 130 years. Karl Fazer Collection contains Fazer’s finest pralines and adds the final touch to the most special of occasions. The wide selection has 14 different flavours: all-time favourites, exciting new flavours, and beloved classics.
Biscuits bring Christmas to everyday moments
Fazer’s delicious chocolates, marmalades, and other sweets are an integral part of Christmas and the atmospheric season of dark evenings leading up to Christmas. In addition to traditional gingerbreads, other biscuits with Christmas flavours are selected to go with the daily cup of coffee.
Orange flavour to Fazer’s chocolate gingerbread
Fazer’s family of chocolate gingerbreads is expanding as the Fazer Chocolate Gingerbread Fazerina 175 g brings the delicious pairing of orange and chocolate to coffee moments. Coated in mouth-watering chocolate, the biscuits are baked without palm oil. The small gingerbreads are a guaranteed hit for a Christmas moment or with a mug of hot glogg.
In addition to the new Fazerina gingerbread, don't forget the other Fazer gingerbreads for casual indulgence: the traditional Gingerbread, Chocolate Gingerbread, and the peppermint-flavoured treat Fazer Chocolate Gingerbread Marianne.
The new Jaffa expands the selection of Christmassy biscuits
Year after year, the Jaffa cake is among Finns’ favourite biscuits. In the survey conducted in the MyFazer community, glogg was selected as the new Jaffa cake flavour. Under the dark chocolate coating of Jaffa Glogg, you can find a glogg-flavoured filling, and it’s perfect for get-togethers in the holiday season. Jaffa Glogg cake 300 g is baked without palm oil. The Christmassy Jaffa is available from September to December.
Seasonal Domino flavours add variety to the coffee table
Loved by Finns, the Domino biscuit is known for its ability to meet different needs and adapt to changing seasons. The Domino Gingerbread Biscuit 175 g is a nice change from traditional gingerbread and perfect for the base of a Christmas-flavoured cheesecake, for example. The product does not contain palm oil,
and it’s suitable for vegans. The wintery Domino Keksilajitelma Assorted biscuits 525 g includes consumers’ favourite seasonal flavours vanilla, tiramisu, and carrot cake. All flavours are free of palm oil and suitable for vegans.
All Fazer sweets and biscuits are made in Finland. All products will be available in Fazer’s webstore, Fazer Store, on 28 August and launched in stores in the end of September.
Fazer Store: https://en.fazer.com/
Pictures:
Print-ready pictures are available in Fazer’s public image bank and can be found by following the path:
www.fazergroup.com/fi/medialle - kuvapankki - Public Image Bank - Media_Press – Finland – Fazer Confectionery, Christmas 2023
www.fazergroup.com/fi/medialle - kuvapankki - Public Image Bank - Media_Press – Finland – Confectionery Christmas 2023
Further information:
Liisa Eerola, Head of Communications, Fazer Confectionery, tel. +358 44 710 8860, liisa.eerola@fazer.com
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.100 million euros.
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