Fazer encourages people to get creative
Fazer wants to inspire all amateur craftsmen to boldly create something entirely new or to tweak something recycled. Fazer’s Handicraft Competition, set to open on Global Recycling Day on 18 March 2019, is open to all hobbyists and amateur craftspersons. The competition’s first phase ends on 15 September 2019. The works chosen by a panel of judges will be on display at the Fazer Experience Visitor Centre starting from October 2019. With this competition, Fazer wishes to spotlight the significance of craftmanship and encourage the reuse of packages. The circular economy is part of the company’s Baltic Sea commitment.
Throughout its history, Fazer has inspired Finnish people to get inspired by and interpret the company’s brands. You can often find the work of hobbyists or artisans – such as fox-patterned socks or makeup bags, even beautiful evening dresses, made from confectionery wrapping – at bazaars or see pictures of such work on social media. Fazer Experience Visitor Centre challenges everyone to a contest in which Fazer’s products and patterns are used as a source of inspiration. The idea is to crochet, knit or use other methods to come up with Fazer-inspired handicraft. Using different materials, contestants can boldly create something entirely new or improve something recycled.
“We’re happy that our brands and products work as a source of ideas and inspiration. It’s important for us that everyone is able to realise themselves. Our founder Karl Fazer was a bold and creative visionary who cared about people and nature. Our company appreciates craftmanship and artisanship even today,” says Ulrika Romantschuk, EVP, Communications & Branding.
Contestants are requested to send a picture of their work for the evaluation of the panel of judges through the campaign page. In addition to Fazer’s representatives, the panel of judges is composed of among others Annakaisa Kilpinen, also known as Tuunaajamutsi. Some of the contestants will then be asked to join an exhibition which will open at the Fazer Experience Visitor Centre in October 2019. The audience of the visitor centre has an opportunity to choose their favourite during the rest of 2019. For further instructions and the competition’s rules, view our website at www.visitfazer.com
Fazer supports the circular economy
The global food system has a significant impact on climate, which is why it is important to develop it in a more sustainable direction. Fazer wants to be involved in this work – together with its customers, partners, suppliers and the scientific community. Our sustainability approach is based on Fazer’s long history and work on sustainable development. Over the years, we have carried out numerous projects related to the environment and society, and sustainability is part of the day-to-day work of all of our business units. The core of our approach is made up of four interlinked goals extending all the way up to 2030.
Our sustainability core goals include cutting in half both emissions and food waste. Supporting the circular economy impacts how well we can receive our targets. They are also part of Fazer’s commitment to the Baltic Sea. We support circular economy by enabling safe recycling of nutriments, preventing garbage and food waste as well as by increasing efficiency of material use. Almost 100% of waste at Fazer is recycled.
The annual Global Recycling Day takes place on 18 March.
Information on the competition:
https://www.visitfazer.com/kadentaitokilpailu/
Background information:
Fazer’s responsibility goals: https://news.cision.com/fi/fazer-group/r/fazerin-vastuullisuustyolle-nelja-kunnianhimoista-tavoitetta,c2755550
Fazer’s Baltic Sea commitment: https://www.fazerfoodservices.com/fi/ajankohtaista/itameriratkaisuja-ruuasta--fazer-uusi-itameri-sitoumuksen-vuosille-2018-2022/
Further information:
#northernmagicmadereal #visitfazer #ratkaisujaruuasta
Anu Kokko, Director, Fazer Experience Visitor Centre
Emails are in the form firstname.lastname@fazer.com
Fazer Group
In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. It became Northern Magic. Made Real. Today, Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food & drinks as well as food and café services. The Group operates in eight countries and exports to around 40 countries. The success of Fazer has been built on Karl Fazer’s vision, values and fearless creativity: the best product and service quality, beloved brands, the passion of skilful people and responsible ways of working. In 2018, Fazer Group had net sales of 1.6 billion euros and more than 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Northern Magic. Made Real.
