Fazer enters partnership with BNP Paribas Nordic Open
Fazer, the Food Experience company, is partnering with BNP Paribas Nordic Open, the prestigious tennis tournament held at the Royal Tennis Hall in Stockholm, as one of the main partners. The long-term partnership, starting this autumn, extends over a period of three years with the aim to strengthen the overall experience of the tournament contributing with memorable food experiences and moments of joy.
BNP Paribas Open, former Stockholm Open, is the largest tennis tournament in the Nordics and the oldest indoor ATP tournament. This year’s tournament will be held 12 - 20 October at the Royal Tennis Hall in Stockholm.
“Both food and tennis bring joy and inspiration to our lives. Fazer has supported various tennis events, mainly youth activities, since the 1980’s. Extending these activities to the international tennis arena is a natural development. BNP Paribas Nordic Open is a perfect match with our brand promise: Northern Magic. Made Real. We look forward to taking part of the joy of sports that the tennis tournament provides”, says Christoph Vitzthum, President and CEO at Fazer.
Initially, Fazer will focus on its presence at the Royal Tennis Hall and contribute with tasteful food experiences at the tournament, with product news from Fazer's broad assortment, among others. In the long term, the partnership is about supporting the joy of sports and food with a purpose for all ages.
“We are very happy to welcome Fazer as one of our main partners to BNP Paribas Nordic Open. Fazer’s commitment to quality and innovation combined with a passion to create unforgettable experiences make them a perfect partner for our tournament. Together we look forward to offering both players and visitors an experience outside the ordinary where sports and taste are combined in the best way. We look forward to developing this partnership in the upcoming three years to create new, memorable moments for all our visitors”, says Rasmus Hult, CEO BNP Paribas Nordic Open.
For further information please contact
Liisa Eerola, Director, Communications, Fazer Confectionery, tel. +358 44 710 8860, liisa.eerola@fazer.com
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com
BNP Paribas Nordic Open
BNP Paribas Nordic Open (former Stockholm Open) is the world's oldest indoor ATP tournament. The tournament is owned and arranged by the sports associations Salk, Stockholm Tennisförbund and KLTK.
Ever since the first edition in 1969, the tournament has given audiences and TV viewers around the world unforgettable tennis moments from many of the world’s best players.
BNP Paribas Nordic Open is played 12–20 of October 2024 at the Royal Tennis Hall in Stockholm and aired by national TV channel SVT.
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.200 million euros.
Northern Magic. Made Real.
