Fazer Experience Visitor Centre strengthened its position as a unique destination
The Fazer Experience Visitor Centre had over 230,000 visitors in 2019, which further strengthened its position as a unique place to visit in Finland. The number of visitors grew by 15% compared to the previous year. A significant part of the growth came from visits by international tourists. Fazer Experience comprises an exhibition, a Fazer Café, a store, meeting services and different events. The virtual experience in the exhibition has been completely renewed.
Fazer has welcomed visitors for over 60 years. Since the new centre was opened in autumn 2016, its popularity has continued to grow. In 2019 there were over 230,000 visitors; about 30,000 more than in 2018 and nearly 50,000 more than the year before. The most significant growth was recorded in the number of international visitors. Every fifth visitor taking a guided tour in the exhibition was a foreign traveller (all tours guided in other languages than Finnish or Swedish are included in these figures). About 45% of the tours are for school classes or students. A school visit to Fazer is a classic that the pupils will remember for years. The destination also attracts companies, associations and individual visitors, be it for meetings, recreation or just a nice time together. The interest among tourists is promoted by the excellent visitor feedback, exemplified, for example, by the fact that the centre been has been awarded the Tripadvisor Certificate of Excellence for already three years in a row.
New, game-like virtual experience offers a glimpse of reality
At Fazer, we place the consumer first. Based on the feedback received we know that people are particularly interested in what happens at Fazer’s factories. The virtual experience has been part of the tour since the beginning. However, in December 2019 the experience was completely renewed. The first theme to be presented through virtual glasses offers visitors an opportunity to experience the manufacturing process of Mignon eggs.
“In real life, making a Mignon egg requires professional artisanship and extensive experience. We offer visitors a tiny virtual glimpse of this, the Mignon production line. They can try filling a Mignon egg through VR glasses using a controller – while striving to minimise waste and taking responsible production into account, of course,” says Anu Kokko, Director of the Fazer Experience Visitor Centre.
Visitors can also explore Fazer’s world through traditional screens. For example, the screens show how Fazer Yosa oat snacks and Fazer’s Karelian pies are produced. Visitors are often overheard saying, “Wow, there is so much more to Fazer than I imagined!”
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Anu Kokko, Director, Fazer Experience Visitor Centre, +358 40 504 2746
Fazerintie 6, 01230 Vantaa
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In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. It became Northern Magic. Made Real. Today, Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food & drinks as well as food and café services. The Group operates in nine countries and exports to around 40 countries. The success of Fazer has been built on Karl Fazer’s vision, values and fearless creativity: the best product and service quality, beloved brands, the passion of skilful people and responsible ways of working. In 2018, Fazer Group had net sales of 1.6 billion euros and more than 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Northern Magic. Made Real.