Fazer Geisha celebrates Valentine’s Day in Dubai Duty Free at Dubai International Airport
The delicately pink Geisha is Fazer’s most international brand, known for its delicious mix of milk chocolate and crispy yet silky hazelnut nougat filling. In February 2024, Geisha will celebrate Valentine’s Day at Dubai International Airport with a dedicated, inspiring promotion.
Fazer Geisha has been among Finns’ favourite chocolates since the 1960s. Nowadays, it is Fazer’s most international brand, spreading joy to people with its crispy hazelnut nougat filling covered in mouth-watering Fazer milk chocolate. In Dubai, Geisha has a strong position, dating back to 2007, when Fazer initiated the collaboration with Dubai Duty Free.
This year, in February, Geisha will go big in Dubai Duty Free at Dubai International Airport and celebrate Valentine’s Day with dedicated, spectacular promotions, forming a promotion area of its own in Terminal 1. The focus of the promotion will be the Geisha Heart 225 g with on-pack messaging as well as the Geisha 295 g series of Geisha Original and Geisha Caramel & Sea Salt. Passengers will also be handed Geisha Love Poem cards and get the possibility to taste Geisha.
Geisha reaches out to new friends of chocolate
Valentine’s Day is one of the most important seasons for Geisha, which fits perfectly into the season of friendship and love with its delicately pink packaging. Dubai Duty Free and Dubai International Airport are, on the other hand, a perfect match for Geisha: Dubai International Airport is one of the busiest airports worldwide with over 86 million passengers in 2023, while Dubai Duty Free continues to break records, achieving an all-time record sale of US$2.16 billion in the same year. Dubai International Airport is also a hub, which connects passengers from all over the world, which makes it an exciting platform for Geisha, opening the world of Geisha to travellers from around the globe in the steaming busy atmosphere of the international haven that Dubai International Airport represents.
“We are thrilled with this new collaboration with Geisha to celebrate this special occasion of Valentine’s Day. The busy and international character of Dubai Duty Free at Dubai Airport and the good fit of Geisha into the high-quality atmosphere are sure to attract customers, signalling good sales for the brand,” says Sharon Beecham, Senior Vice President, Purchasing at Dubai Duty Free.
”Fazer has a long history within Global Travel Retail business and Geisha has received a strong foothold globally. With its distinctive brand colour, we are able to create fascinating activations throughout the year, inspired by the gifting theme. Dubai Duty Free has been our valuable partner since 2007 and throughout the years, we have been growing together Geisha in Dubai International Airport. After a successful year 2023, we are looking forward to another record year together with Dubai Duty Free. Geisha’s Valentine’s Day activation will be a great example of our valuable co-operation.”, says Kari Kuikka, Director, Travel Retail at Fazer.
Fazer is Finland’s leading producer of chocolate, sweets, and biscuits. With the confectionery production anchored in its home country Finland, and exports to some 40 countries globally, Fazer also has a growing presence in travel retail channels around the world.
Additional information:
Pictures may be found in the Media section at www.fazergroup.com. Please choose Media – Image & Video Bank – Media_Press - International – Geisha in Dubai 2024
Kari Kuikka, Director, Travel Retail, Fazer Confectionery,
tel. +358 50 5371 755, kari.kuikka@fazer.com
Fazer media phone line is open Mon–Fri from 8 am to 4 pm EET, tel. +358 (0)40 6682 998, media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.100 million euros.
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