Fazer has renewed its baked goods: This spring, modern new products freshen the selection of sweet bakery products
Spring brings with it delicious and interesting flavours from Fazer Bakery. The new confectionery products freshening the market add flair to your celebrations, and the beautiful products also make for delightful gifts. Traditional snacks have new rivals in bakery products, the first soft, white bread for people with sensitive stomachs will hit the shops, and the street food trend will continue to prevail.
The coming summer is a celebration of sweet buns, pastries and cakes
Summer with its many special occasions is the golden age of bakery and confectionery products. At other times, sweet bakery products often end up in the shopping basket as impulse purchases, and they have started to challenge more traditional snacks when indulging. Different kinds of sweet buns, for instance, have increased in popularity among Finns. Now, Fazer is meeting the demand by introducing heaps of new modern delicacies and confectionery products as well as by giving a new fresh look for the product packaging of the entire category.
Fazer Herkkubriossi brioche 290 g
This rich and delicious sweet brioche loaf baked in a tin delights sweet buns lovers, coffee breaks and everyday indulgence. High-quality ingredients have not been spared when baking the brioche. Fazer Herkkubriossi has a caramel-like filling and it is seasoned with cardamom and a hint of cinnamon. The dough has been made from a starter after a long rest, which adds flavour and makes the texture juicy. Fazer Herkkubriossi is lactose-free. Available at shops from 28/04/2020.
Fazer Omar cinnamon buns 220 g
The small and sweet Omar cinnamon buns have a lovely soft texture and a charming toffee filling that tastes just like the classic Omar sweet. Fazer Omar cinnamon buns are perfect for a picnic by the lakeside, and they will present a challenge to traditional snack products. The product is suitable for vegans, dairy-free, lactose-free and does not contain eggs. Available at shops from 28/04/2020.
Fazer Pätkis doughnut 60 g
Fazer Pätkis doughnut is among the most anticipated new products this summer. The doughnut family with flavours of Fazer’s classic sweets receives a new member as the classic mint chocolate brand and the uniquely soft doughnut smaller in size find each other. The Pätkis doughnut will be available in stores just in time for May Day.
Fazer Geisha Suklaamousseleivos chocolate mousse pastry 2 pcs 160 g
The Fazer Geisha Suklaamousseleivos chocolate mousse pastry is a velvety chocolate mousse pastry with a delicious hazelnut truffle heart inside. The pastry is decorated with beautiful stripes and hazelnut sprinkle. The pastry is low in lactose. Available at shops from 28/04/2020.
Fazer Vadelmamousseleivos raspberry mousse pastry 2 pcs 160 g
The Fazer Vadelmamousseleivos raspberry mousse pastry is a light and airy mousse pastry with a delightful raspberry jam heart hidden inside. The pastry is decorated with white stripes and dried raspberry sprinkled on top. Available at shops from 28/04/2020.
Fazer Pieni Vadelma-valkosuklaakakku raspberry white chocolate cake 295 g
The Fazer Pieni Vadelma-valkosuklaakakku raspberry white chocolate cake combines a light and soft mousse filling with a fresh raspberry jam, pink frosting and a beautiful pearl decoration. The cake is low in lactose. The Pieni Suklaakakku chocolate cake became our most sold bakery cake – there is consumer demand for small cakes. Available at shops from 28/04/2020.
Fazer Kiivi-sitruunakakku kiwi and lemon cake 560 g
The Fazer Kiivi-sitruunakakku kiwi and lemon cake charms with its beautiful colour and freshness. The kiwi-flavoured icing hides a creamy lemon mousse. The product is lactose-free. Available for a limited period of time: 28/4–3/7/2020.
Finally we have soft, white bread for those with a sensitive stomach
Finnish consumers are interested in bread that is suitable for people with a sensitive stomach. According to the Fazer Big Bread Study, 53% of respondents said that suitability for a sensitive stomach is a factor they take somewhat or significantly into account when choosing bread1. Now, Fazer is the first to introduce a soft, white bread suitable for those with a sensitive stomach.
Fazer Vatsaystävällinen* Pehmeä LOFO Vehnä-kaura-pellava wheat, oat and flaxseed bread 300 g
Fazer’s new delicious soft, white and sliced wheat bread is perfect for those with a sensitive stomach. Wholegrain oat and flaxseed add flavour and structure to the bread. The soft sliced bread can be enjoyed as such and it is also perfect for toasting.
The LOFO™ enzymes patented by Fazer guarantee that it is suitable for people with a sensitive stomach as the enzyme has broken down 50% of the bread’s FODMAP carbohydrates. As a result, the bread has 50% less FODMAP carbohydrates than other similar white, sliced bread (FODMAP 0.2 g per 100 g). Suitable as part of a FODMAP diet. The product is milk and lactose-free. Available at shops from 28/04/2020.
* Calcium promotes the normal activities of digestive enzymes as part of a healthy and
diverse diet and a healthy lifestyle. A source of calcium, 130 mg of calcium per 100 g (16% of daily dietary reference intake).
New additions to the Fazer Street Food product family
The street food trend continues to prevail in Finnish kitchens. Two new products have joined the Fazer Street Food family: a larger brioche hamburger bun and flatbread suitable for many different kinds of dishes. Recently, the product family has expanded outside Fazer products as the company started street food cooperation with Snellman Lihanjalostus. The Snellman product portfolio includes perfect products designed for Fazer Street Food products, such as sausages measured for hot dog buns and hamburger mince that complements the brioche bun. The street food products from both companies are easy to identify by the uniform black and white packaging with an urban look.
Fazer Street Food Iso briossi hampurilaissämpylä large brioche hamburger bun 2 pcs 160 g
The Fazer Street Food Iso briossi hampurilaissämpylä large brioche hamburger bun is a real brioche baked at Fazer’s bakery in Lahti from Finnish grain, and real butter and eggs have been used in the dough. Many burger lovers agree that brioche is the best possible and the only right bun for a hamburger. The new, larger size responds to the wishes of consumers. Available at shops from 28/4/2020.
Fazer Street Food Flatbread 4 pcs 240 g
Fazer Street Food Flatbread baked from a sourdough starter is a flat type of a bread that is perfect for simple cooking. In addition to wheat, wholegrain rye and oat as well as the trendy sourdough add flavour to the dough. The product is an excellent pizza crust, or it can be used like a tortilla. Available at shops from 28/04/2020.
Sources:
1 Fazer Big Bread Study, Red Note Oy. N=805, material consists of online interviews collected between January 2019 and February 2019. The output sample was representative of Finland as a whole.
Product images:
www.fazergroup.com/pictures - Media_Press – Finland – Leipomouutuudet kesä 2020
Media contacts:
Anniina Niemistö, Director, Communications, Fazer Bakery Finland
anniina.niemisto@fazer.com, tel. +358 40 674 4672
Fazer’s media phone tel. +358 40 6682 998 Mon-Fri from 8 to 16 EET, media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer is going Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in nine countries and exports to around 40 countries. In 2019, Fazer Group had net sales of 1.1 billion euros and almost 9,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Northern Magic. Made Real.
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