Fazer is introducing a new Oululainen Reissumies rye bread created by a Master Baker
The winner of Fazer’s Reissumies Mestarileipuri competition was Nina Åström, a passionate home baker from Hämeenlinna. The Mestarileipuri (master baker) concept brings consumers to the core of Fazer Bakery’s product development, further enriching Finnish bread culture. The awarded rye bread, Oululainen Reissumies Mestarileipuri Rosemary and Sea Salt, is now available in stores across Finland.
Almost a hundred of talented home bakers took part in the second Mestarileipuri competition, three finalists were selected. The final round of baking took place at Fazer’s Lahti bakery, and the winner was the rye bread seasoned with rosemary and sea salt created by Nina Åström.
“Finland has a rich bread culture, and we utilize this competition to give those interested in baking the opportunity to participate in product development and contribute to diversifying Finnish bread culture and variety,” says Anna Kanerva, Vice President, Marketing of Fazer Bakery Finland. “The Mestarileipuri competition is a way to activate enthusiastic home bakers and discover new bread recipes. We want our Reissumies brand to remain contemporary and engage consumers in product development”.
The Oululainen Reissumies Mestarileipuri Rosemary and Sea Salt bread created by Nina Åström brings welcome variety to the rye bread selection. The product is baked using Finnish flour from Fazer’s own mill. Nina’s winning recipe was inspired by the culinary worlds of seasoned breadsticks and focaccia.
“The idea actually just popped into my head. I love making breadsticks from leftover pieces of bread and seasoning them with different spices. My favourite spice is rosemary, and I thought of combining it with the taste of rye,” says Nina.
“I love baking. It makes me happy. I’m the most enthusiastic home baker in my family – and indeed in my entire extended family. I like to experiment with combining and trying new tastes and recipes, or mixing older recipes with new toppings,” she explains.
The Oululainen Mestarileipuri product series will also be expanded in 2025, when the next Reissumies bread made with a consumer-created recipe will arrive in stores. A whopping 300 recipe ideas were submitted for the third Master Baker competition, and the winner will be decided at the final round in June 2024.
More information:
Tarja Kuusela, Director, Communications, Fazer Bakery Finland, tarja.kuusela@fazer.com, tel. +358 40 587 6063
Fazer Bakery Finland
Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company has 138 shop-in-shop bakeries within grocery shops where artisanal bakers make bread by hand in the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,700 people. In the manufacturing of the bakery products, approximately 94 per cent of the ingredients are Finnish.
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.200 million euros.
Northern Magic. Made Real.
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