Fazer is planning a change in its shop-in-shop operations model in Finland
Fazer’s shop-in-shop business has grown rapidly in recent years. There are already 131 shop-in-shop bakeries in Finland. To create the best conditions for profitable growth and even closer customer cooperation also in the future, Fazer has decided to review its shop-in-shop bakery organisation. Fazer is planning changes to operating models, which would enable the company to strengthen the business even more and to respond quickly to changing customer and consumer needs. Due to the plans, Fazer Bakery Finland will start change negotiations concerning the personnel of the shop-in-shop bakery business. If implemented, the planned changes could lead to the termination of employments, changes of work duties, or creation of new work tasks.
Fazer’s shop-in-shop bakery business has developed rapidly: During 2022, 13 new shop-in-shop bakeries were opened. Now there are already 131 bakeries all around Finland. Close cooperation with customers has helped Fazer develop different concepts for the needs of the consumer.
Consumer purchasing behaviour has changed as a result of inflation, the uncertain world situation and increased energy and raw material costs. Consumers are more cautious when shopping, and often choose affordable products to their shopping carts.
To support profitable growth and at the same time to strengthen competitiveness, Fazer needs to review its operating methods. Fazer is considering changes that aim to adapt the shop-in-shop bakery organisation and its operating methods to the rapidly growing business and changes in the external operating environment. The company's goal is a competitive and more flexible operating model, which would also help to further strengthen supervisory work and the well-being of personnel at work.
Fazer initiates change negotiations
Following the planned changes, Fazer will initiate change negotiations involving 660 employees working in the shop-in-shop bakery business organisation in Finland. The negotiations do not concern other Fazer Leipomot Oy’s personnel.
Fazer estimates that if implemented, the planned changes could lead e.g. to the termination of employments, changes in employments, or creation of new work tasks. Negotiations could lead to the termination of a maximum of 96 employments, if the employer and employee will not reach an agreement on the new employment contract and its terms.
The change negotiations will begin on March 20, 2023 and will last at least for six weeks.
The change negotiations will address the reasons, impacts and options for the measures, as well as possible relocation and educational possibilities. In addition, the negotiations will cover questions concerning the change security of the persons.
Fazer supports its personnel in change
Should the negotiations lead to the termination of employments, Fazer would support the personnel and their chances of re-employment. Vacancies in Fazer Group will be primarily offered to those employees whose employments would possibly be terminated. Fazer will also cooperate with the public employment and business services (TE Services).
Media contacts:
Tarja Kuusela, Director, Communications, Fazer Bakery Finland
tarja.kuusela@fazer.com, tel. +358 40 587 6063
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.1 billion euros.
Northern Magic. Made Real.
