Fazer opens a temporary drive-in store in Fazerila, Vantaa
Fazer is opening a temporary drive-in store in front of the Fazer Experience Visitor Centre on Tuesday, 7 April. Through the drive-in store, Fazer offers consumers an opportunity to buy frozen bakery products that were meant for restaurant and hotel customers. The drive-in store enables a significant reduction in food waste that threatens to arise as a result of the coronavirus epidemic. The frozen products are also a good addition to home storage.
A large amount of frozen bakery products that were meant for Fazer’s hotel, restaurant and catering customers are in danger of being wasted due to the almost stagnant hotel and restaurant business.
“This exceptionally challenging period caused by the coronavirus epidemic requires innovative and sustainable solutions from all of us. The primary purpose of the drive-in store is to prevent food waste. In addition, a lot of people are now buying food that can be stored in freezers, as they want to increase their home storage,” says Markus Hellström, Managing Director of Fazer Bakery Finland.
The drive-in store will be opened on 7 April 2020 on the parking area of the Fazer Experience Visitor Centre. Customers do not need to get out of their cars when placing the order and the number of contacts is minimized. Due to hygienic reasons only card payment is available.
The selection of the drive-in store consists of ready-composed product bags that include frozen sweet and savoury bakery products, such as pasties, croissants and bread rolls. In addition, each product bag contains Fazer’s confectionery products.
Fazer Bakery Drive-In Store
- Address: Fazer Experience Visitor Centre’s parking area, Fazerintie 6, 01230 Vantaa, Finland
- Opening hours: starting on 7 April at 11-18 (Mon-Fri), 12-16 (Sat)
- More information on product bag alternatives and drive-in concept: fazer.fi/drivein (in Finnish)
Additional information:
Anniina Niemistö, Director, Communications, Fazer Bakery Finland, anniina.niemisto@fazer.com, tel. +358 40 674 4672
Fazer’s media phone tel. +358 40 6682 998 Mon-Fri from 8 to 16 EET, media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer is going Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in nine countries and exports to around 40 countries. In 2019, Fazer Group had net sales of 1.1 billion euros and almost 9,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Northern Magic. Made Real.
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