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Fazer’s bakery novelties: Puikula Ohut Ruis is gentle on the stomach thanks to LOFO™ enzyme, beloved classic Pullava celebrates 50 years

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Spring brings delicious new products that make everyday moments and celebrations even more enjoyable. Fazer’s beloved brands are introducing exciting new flavours and fresh takes on classics, for instance, Karl Fazer Raspberry Yogurt delights soon in pastries. These novelties are in grocery stores starting from January 27.

Puikula Thin Rye 6 pcs 210 g – the market’s first stomach-friendly thin rye bread
The new Puikula Ohut Ruis is a taste-test winner*. This innovation is perfectly thin, wonderfully rye-flavoured, and pleasantly chewy. It is a wholegrain rye bread baked in Lahti using Finnish flour and sourdough starter. The bread is gentle on the stomach** and suitable for a FODMAP diet. Fazer’s patented LOFO™ enzymes reduce FODMAP carbohydrates by 50%, and calcium supports the normal function of digestive enzymes as part of a balanced diet and healthy lifestyle.

The new Puikula offers a slightly softer texture and a fresh feel to thin rye breads. It contains 74% wholegrain rye, with 10 g of wholegrain per slice. Vegan, soy-free, and high in fibre (11 g/100 g). Marked with the Produce of Finland label. Baked at Fazer’s Lahti bakery from Finnish grain. Available in stores from January 27.

Reilu Pehmopalat Graham 4 pcs 240 g
A fluffy and generous graham novelty with 27% wholegrain. Vegan and high in fiber (6 g/100 g). Hyvää Suomesta label. Baked in Vantaa from Finnish grain. Available from January 27.

Reilu Pehmopalat Oat 4 pcs 240 g
Now even softer and fluffier – a classic in a new pack size. Vegan, soy-free, high in fiber. Hyvää Suomesta label. Baked at Fazer’s Vantaa bakery from Finnish grain. Available from January 27.

Reissumies Tosi Tumma, now even juicier
The popular Reissumies Tosi Tumma gets an upgrade! More rye, more flavour. Each slice contains 13 g of wholegrain. Vegan, soy-free, high in fibre (9.1 g/100 g). Produce of Finland label. Baked at Fazer’s Lahti bakery from Finnish grain. Available from January 27.

Pullava turns 50 and Karl Fazer Raspberry Yogurt shines in pastries

Oululainen Pullava Mustikkainen loaf 300 g
Pullava braids have been baked in our Lahti bakery from the very beginning and still are. To celebrate Pullava’s anniversary, we bring a new taste experience to the coffee table: Pullava Mustikkainen loaf. This traditional hand-braided sweet loaf rests for a long time to develop its rich flavour. Sweet blueberry pieces and cardamom crown the experience. Lactose-free, soy-free. Key Flag Symbol. Available from January 27.

Fazer Raspberry Yogurt Pastry 2 pcs 130 g
A refreshing mousse pastry with raspberry yogurt chocolate flavour. Cocoa sponge base, raspberry yogurt mousse filling, topped with chocolate glaze and raspberry pieces. Low-lactose. Available from January 27.

Fazer Raspberry Yogurt Cake 400 g
A new frozen cake flavour featuring a dark sponge base and refreshing raspberry yogurt mousse. Finished with a beautiful glaze and vibrant raspberry pieces. A stunning and indulgent cake for everyday treats or spring celebrations. Soy-free. Baked in Finland. Key Flag Symbol. Available from February 16.

Fazer Raspberry Kiss 108 g from bake-off points or 4 pcs/12 pcs frozen packs
A soft doughnut with pink icing and cheerful sprinkles, hiding a rich raspberry yogurt filling inside. Consumers helped choose this flavour. Lactose-free, soy-free, may contain milk. Baked at Fazer’s Vantaa bakery. Key Flag Symbol. Available from bake-off points or frozen sections: 12 pcs pack from January 28 and 4 pcs pack from February 16.

Seasonal flavours brighten spring pastries

Fazer Lemon Meringue Cake Roll 450 g
Inspired by the classic Lemon Meringue Pie dessert, this cake roll combines tangy lemon with crisp meringue. Lactose-free, may contain soy. Palm oil-free. Available for a limited time from January 27 to April 20, 2026.

Oululainen Pullava Orange-Quark braid 400 g
A fresh seasonal combination of orange and quark. Low-lactose, soy-free. Key Flag Symbol. Palm oil-free. Baked in Lahti. Available from January 27 to April 20, 2026.

Fazer Runeberg Torte 2 pcs 208 g
A traditional classic with moist almond-flavoured dough and a generous dollop of real raspberry jam. Soaked in rum and topped with white icing. Baked since 1975, following a recipe close to Fredrika Runeberg’s original. Available from January 2 to February 5, 2026.

Fazer Gluten-Free Runeberg Torte 2 pcs 155 g
The seasonal favourite in a gluten-free version. Raspberry jam centre, decorated with jam and icing. Flavoured with rum and bitter almond aroma, baked with butter in a gluten-free environment. No almond. Key Flag Symbol. Available from January 2 to February 5, 2026.

Fazer Shrove Bun with jam or almond filling 2 pcs 214 g
Baked at Fazer’s Vantaa bakery with the finest ingredients and filled with real whipped cream and almond paste for a unique taste experience. Lactose-free. Key Flag Symbol. Available from January 2 to February 17, 2026.

Fazer Gluten-Free Shrove Bun 2 pcs 200 g
Lactose-free and gluten-free, baked in our dedicated gluten-free bakery in Lahti. Filled with fresh strawberry jam and plenty of lactose-free cream – the perfect seasonal treat for gluten-free diets. Key Flag Symbol. Available from January 2 to February 17, 2026.

Fazer Tippaleipä 2 pcs 90 g
Enjoy Tippaleipä alone or together: press lightly from the top, and as it crumbles, everyone can snack on the crispy pieces. Baked in Finland. Key Flab Symbol. Available from March 3 to April 30, 2026.

Gluten-Free Toasts and Frozen Seed Bread

Fazer Gluten-Free Seed Toast 300 g
Full of flavour from perfectly toasted seeds. High in fibre (12 g/100 g), vegan, gluten-free. Available January 27.

Fazer Gluten-Free Light Toast 300 g
A tasty, high-fibre (7.7 g/100 g) everyday toast for the whole family. Vegan and gluten-free. Available January 27.

Fazer Gluten-Free Seed Bread 3 pcs 165 g
Over half of the flour replaced with nutrient-rich seeds and grains. 100% of the grain is gluten-free wholegrain oats. A good source of protein, fibre, and omega-3 fatty acids. Lactose-free, high in fibre, no added sugar, vegan. Baked in Lahti in Fazer’s gluten-free bakery. Key Flag Symbol. Available frozen from March 2.

Did you know? What are FODMAP and LOFO™?

  • FODMAP carbohydrates: Rapidly fermentable carbs that may cause digestive discomfort (bloating, pain, gas).
  • LOFO™ enzyme: Fazer’s patented innovation that reduces FODMAP carbohydrates in rye bread by 50%.
  • Benefits of LOFO™ enzyme:
    • Suitable for a FODMAP diet
    • Shown to reduce digestive symptoms and gas formation in IBS patients***, ****
    • Increases fiber intake** and supports gut microbiota*****

Sources:

*Foodwest: Thin rye bread taste test 2025 N=137
**Source of calcium, 120 mg/100 g (15% of daily reference intake)
***Laatikainen et al. 2016
****Pirkola et al. 2018
***** Laatikainen et al. 2019

Images:

https://fast.fazer.com/l/w-kL_HmBfRQN

More information:

Tarja Kuusela, Director, Communications, Fazer Bakery Finland, tarja.kuusela@fazer.com, tel. +358 040 587 6063

Fazer media phone service Mon–Fri 8 am–4 pm, tel. +358 40 668 2998, media@fazer.com

Fazer Group 

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2024, Fazer Group had net sales of 1.200 million euros. 

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