Fazer’s charming treats to start the new year
Even though Christmas indulgence is only a memory at the start of the year, you don’t have to give up little sweet pleasures and fun times with your loved ones when the holiday season is over. Fazer will offer delicious new products to satisfy your craving for a small or a bigger sweet early in the new year. In a new chocolate tablet, the playful Pullava sweet loaf is embraced by Karl Fazer milk chocolate, and Remix introduces its first salted liquorice mix. From the biscuit shelf, you can hear the call of the beloved Domino, starting the celebrations of its 70th anniversary.
Although the end of the year is in many ways the season for celebration and indulgence, the start of the year also features many happy occasions and delightfully indulgent moments. New products are a perfect match for a new year, and beautiful gift boxes crown big and small moments of celebration. Fazer’s new sweets offer plenty of alternatives for wintry moments and early spring evenings gradually filling with light. The selection of new products has the perfect option, whether you’re looking for a little sweet treat or a larger mix bag for a whole group of friends.
The cheerful Pullava sweet loaf makes friends with the 100-year-old Karl Fazer milk chocolate
The cheerful Pullava is the most popular sweet loaf in Finland. In the new Karl Fazer Pullava 185 g chocolate tablet, the genuine Karl Fazer milk chocolate meets cinnamon-filled bun flavour. The playful and happy Pullava adds the perfect aromatic twist to Finland’s most beloved chocolate. Karl Fazer Pullava, with its gentle cinnamon flavour, is the perfect choice for casual indulgence or to be enjoyed with a cup of coffee.
The cheeky Remix takes over the sweet shelf with salted liquorice
Remix, the most popular sugar confectionery brand in Finland, is known for its delicious mixes. Now Remix is introducing its first salted liquorice mix to the market. Remix Salmiakki 230 g is a varied mix of familiar shapes and new flavour combinations, and it offers something for friends of both milder and stronger liquorice. The generous bag is big enough to share. The mix is vegan.
A bigger Ässä bag takes flavour and shape combinations to a whole new level
The all-time favourite Ässä takes combinations to a whole new level with Ässä Mix & Match 380 g. The bag contains 12 different shapes and nine flavours, including blueberry, mango and melon, pear, cola, and liquorice and salted liquorice. This big bag is large enough to share with a group of friends, and the funny shapes and delicious flavours make creating your own flavour combinations and sweet figures more fun than ever. Ässä Mix & Match is entirely vegan.
Lumipantteri snow panther dives into a pastille box
The fruit panther paws familiar from the Lumipantteri bag dive into a pastille box. The Lumipantteri fruit pastille 70 g box features the familiar favourite flavours of pineapple and menthol, pear and menthol, blood orange and menthol, and raspberry and menthol. The box is the perfect size to carry with you in case your sweet tooth is aching acutely.
Consumers’ favourite flavour raspberry yoghurt meets crunchy Kismet
Raspberry yoghurt is a favourite flavour loved by consumers that charms as a chocolate countline, tablet, and praline. The fresh and berry-filled raspberry yoghurt filling now meets crunchy waffle as the milk chocolate-coated Kismet Vadelmajogurtti 41 g hits the stores. Raspberry yoghurt was selected as the new Kismet flavour in a hugely popular online poll.
Irresistible crunch meets delicious milk chocolate in the new Suffeli bag
The beloved Suffeli series welcomes a new member, as Suffeli Mini Crispy Snacks complement the family of Suffeli Puffi Snacks and Suffeli Salty Snacks. The small and crunchy Suffeli Mini Crispy Snacks 170 g wheat puffs are covered with melt-in-your-mouth chocolate and guarantee a luxurious moment of indulgence.
Favourite flavour Dumle Fudge in a new package
Launched in 2021 as a gift and seasonal product, Dumle Fudge celebrates the new year by diving into a bag when Dumle Fudge 160 g is introduced to consumers. In Dumle Fudge, the iconic and beloved Dumle flavour meets delicious chocolate in the shape of a fudge that breaks apart more easily than the traditional Dumle and melts in your mouth in the best possible way.
Remix Soda Cans is next spring’s bubbliest new pick’n’mix sweet
Fazer introduces a bubbly and fun addition to the offering when soda-can shaped Remix Soda Cans arrive to complement the pick’n’mix selection. This mix of two tangy flavours tastes like youthful favourites from the soda shelf: energy drink and orange lemonade.
Celebrate the new year with a delicious and beautiful gift
Even though Christmas at the end of the year is the prime gift season, don’t forget parties and celebrations at the start of the new year! Beautiful chocolate gift boxes are perfect for cheering people up and giving inspiration in the winter and early spring months too. Karl Fazer Milk Chocolate 270 g cheers us on and celebrates with four different messages, as does the heart-shaped Geisha Sydänrasia 225 g with delicate greetings suitable for Valentine’s Day, Women’s Day, and Mother’s Day.
All the lovely winter novelties in a convenient Fazer new selection box
Next winter’s new products are already available in advance in Fazer’s own channels: Fazer Experience visitor centre, Fazer Cafés, and the online store Fazer Store.
In addition, the Fazer Uutuusboksi box containing all the most delicious new sweets of early 2023 will soon be available in Fazer Store.
Fazer Uutuusboxi new selection box for winter 2023 includes:
- Karl Fazer Milk Chocolate Pullava 185 g
- Karl Fazer Milk Chocolate with raisins, almonds, and wheat puffs 145 g
- Kismet Vadelmajogurtti with raspberry yoghurt 41 g
- Dumle Fudge bag 160 g
- Suffeli Mini Crisp snacks bag 170 g
- Remix Salmiakki Mix with salted liquorice 230 g
- Ässä Mix & Match 380 g
- Lumipantteri pastille box 70 g
The anniversary year of beloved Domino takes off
Domino, the most popular filled biscuit in Finland, will turn 70 in 2023. This beloved treat, which was originally sold individually, was first wrapped in the familiar pink and white wrapping in the early 1960s, and even though the packaging design has changed over the years, the familiar colours have remained the same. To celebrate its 70 years of history, Domino will delight its friends with sympathetic and cheerful messages in the packaging and lovely new products during the coming year.
Pictures
Print-ready pictures are available in Fazer’s public image bank and can be found by following the path:
www.fazergroup.com/media - Image & video bank - Public Image Bank - Media_Press – Finland – Confectionery novelties, winter 2023
Further information
Liisa Eerola, Head of Communications, tel. +358 44 710 8860, liisa.eerola@fazer.com
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998 media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2021, Fazer Group had net sales of 1.1 billion euros.
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