Fazer’s innovation promotes oral and dental health – Fazer Xylimax products now contain Fazer Xylitol
The benefits of xylitol are well-known to most Finns. Xylitol is used to lower the levels of acid producing bacteria, to reduce dental plaque and to enhance overall long-term oral health. Now Fazer will further shift to using xylitol that it produces itself, Fazer Xylitol, in its Xylimax products. Fazer Xylitol is produced from domestic oat hulls at Fazer’s xylitol factory located in Lahti, Finland. Fazer’s xylitol chewing gums and pastilles are produced in Fazer’s confectionery factory in Lappeenranta, Finland.
Xylitol is a well-known sweetener to most Finns and can be used as a substitute for sugar. Products made with xylitol have been proved to reduce dental plaque, high level of dental plaque being one of the risk factors in the development of caries. Sugar-free chewing gum sweetened with xylitol contributes to maintenance of tooth mineralisation and reduction of oral dryness. During 2023, Fazer’s chewing gums and pastilles sweetened with xylitol have been gradually shifting to using Fazer Xylitol.
Unique technology in production of Fazer Xylitol
Fazer is leading manufacturer of oat products in the Nordics and the Fazer Xylitol factory is an excellent example of the company’s profound know-how in oats. Fazer uses a unique, patented technology to produce xylitol out of oat hulls, generated as a side stream from Fazer’s own oat mill.
As the production process of Fazer Xylitol uses a raw material – oat hulls – that earlier has been discarded, it is not only unique, but also sustainable. Founded on the principles of circular economy, Fazer Xylitol is an excellent example of the importance of sustainability, underpinning the company’s strategy. Sustainable food production plays an important role in mitigating climate change and in securing biodiversity, which supports securing the availability of raw materials in the future too. Circular economy is one means to improve the use of resources.
Finnish Fazer Xylitol to be used in all Fazer Xylimax products
During 2023, Fazer’s chewing gums and pastilles sweetened with xylitol have been gradually shifting to using Fazer Xylitol. A Fazer Xylitol marking on the packaging indicates that the product contains domestic Fazer Xylitol. At the same time, Fazer renews the packaging design of its Xylimax chewing gums and pastilles to refresh the visuality of the familiar brand and to emphasise the Fazer Xylitol ingredient on the front of the pack. Along the renewal, the standing feature of the chewing gum bags will be removed. Changing the packaging does not impact the taste or shelf life of the products, but it decreases the amount of plastic used in the packaging by up to 11%.
Fazer Xylimax products come in different forms and flavours to suit everyone interested in promoting long-term oral and dental health. Different products appeal to different users; for example, the Xylimax novelty full xylitol mints with refreshing tastes of Fresh lemon and Peppermint are packed in a convenient small zipper bag, hence easily fitting into a pocket or bag, handy for those on the move and looking for a refreshment at any point of the day. The fruity and mild taste of the Xylimax Moomin pastilles make, on the other hand, the products a suitable alternative for children.
All Xylimax products are gluten free. Even though oats might contain traces of gluten, once xylitol is produced, it does not contain traces of gluten.
Fazer Xylimax products sweetened with Fazer Xylitol will be available in stores in autumn 2023.
Pictures:
Print-ready pictures are available in Fazer’s public image bank and can be found by following the path:
www.fazergroup.com/media - Image & video bank - Public Image Bank - Media_Press – Finland – Fazer Xylimax & Fazer Xylitol
Further information:
Oleksandra Martynova, Associate Brand Manager, Fazer Confectionery,
tel. +358 50 564 8270, oleksandra.martynova@fazer.com
Liisa Eerola, Head of Communications, Fazer Confectionery,
tel. +358 44 710 8860, liisa.eerola@fazer.com
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm,
tel. +358 40 668 2998, media@fazer.com
Fazer Xylitol is the world's first xylitol produced from oat hulls
Caring for the well-being of people and the environment is part of Fazer's heritage and future. Our ambition is to be an innovative leader in whatever we do.
Unique Fazer Xylitol is the first xylitol in the world which is produced from oat hulls, a side stream of our oat mill, using a unique, patented method. Fazer Xylitol strengthens our position by demonstrating our innovation and commitment to make even greater use of side streams.
We have identified our main development areas and defined clear goals and indicators for them. For us, sustainability is a journey towards a better tomorrow.
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.100 million euros.
Northern Magic. Made Real.
