Fazer’s latest innovation is a plant-based oat protein for the food industry

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The SGen Oat Protein developed by Fazer is a plant-based protein that can be used as a versatile protein supplement in the food industry. The oat protein is made from okara, which forms as a side stream of oat drink production. This innovation is part of Fazer’s sustainability efforts to increase plant-based alternatives, utilise side streams and reduce food waste.

The development of the SGen oat protein (sustainable generation protein) is the result of Fazer’s long-term research. The oat protein is made from okara, which is a side stream of oat drink production. In addition to protein, oat okara also contains many other good ingredients, and the innovation was driven by the desire to make use of this highly nutritious okara. In the past, okara has been used as animal feed and as raw material for biogas.

“Consumers increasingly ask for plant-based products with superior flavour, texture, and nutritional value. We are excited to offer this completely new, plant-based SGen oat protein to the food industry in Finland and internationally. We see great potential in utilising the oat protein in consumer products”, says Taija Felt, Commercial Director of Fazer Mills.

A protein supplement with superior oat ingredients

The SGen oat protein is fully plant-based. Its mild flavour makes it ideal for use as a protein supplement in cooking, and it is suitable for products like energy bars, cereals, plant-based gurts, recovery drinks, protein powders, meal replacements, and as an ingredient in meat substitutes.

“SGen oat protein is more than just protein – it also contains many other beneficial nutrients from oats, such as fibre, healthy fats, vitamins, minerals, and beta-glucan. Oat protein is a well-digested plant protein that, together with legumes, forms a complete protein composition. Oat protein also contains iron, a critical component in a plant-based diet,” says Marika Laaksonen, Senior Manager in Nutrition at Fazer.

Fazer is active in finding new food solutions

Sustainability is at the core of Fazer’s operations and strategy, and the company is committed to reducing food waste by 50 per cent by 2030. Fazer is also committed to expanding its range of plant-based products. 

Earlier this year, Fazer launched the three-year Fazer Upcycled research and development programme, which aims to find new ways to reduce food waste and utilise side streams and surpluses. With this programme, Fazer takes an active role in developing sustainable ingredients for the food industry, which are produced by refining side streams.

In addition to its own research, Fazer is also involved in numerous national and international projects that study oats as a source of plant-based protein. VTT’s RETHINK project explores new, effective, and sustainable ways to produce plant proteins, mainly from oats and peas. Fazer is also involved in the international Giant Leaps project, which studies the health and environmental impacts of oats and several other plant-based and alternative protein sources, such as microbial proteins, and their suitability for manufacturing various products.

Images for editorial use:
https://fast.fazer.com/l/pDXNPWNMGgMX or https://www.fazergroup.com/fi/medialle ‒ Kuvapankki ‒ Media_Press ‒ Finland – Fazer SGen Kauraproteiini

Further information:   

Anniina Niemistö, VP, Communications & Sustainability, Fazer Lifestyle Foods, anniina.niemisto@fazer.com, +358 (0)40 674 4672  

Fazer serves the media by phone Mon–Fri from 8 am to 4 pm, tel. +358 40 6682 998 and at media@fazer.com.  

Fazer Group 

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.100 million euros.   

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