Fazer’s new autumnal treats charm everyone with a sweet tooth
Autumn is the prime season for sweets. Christmas and the holiday season at the end of year firmly joins indulgence to moments of celebration, but autumn is for enjoying a wide range of different sweet treats from chocolate to biscuits. Fazer brightens up this autumn with new tempting products that are perfect both for warm late summer moments and darkening autumn evenings. The Karl Fazer Ässä Mix chocolate tablet speaks to those who enjoy playful flavours, whereas the Karl Fazer Chocolate Truffle & Crisp chocolate countline charms the lovers of the more exquisite flavours. The Remix novelty Arctic +choco, developed in cooperation with young students from Lahti, Finland, is set to delight those who enjoy variety and the new Fazerina addition to the Domino Choco series adds a touch of orange to the biscuit family.
There is much more to autumn than just waiting for Christmas. It’s all about the small pleasures and moments shared with friends and family from everyday encounters to impressive parties. Fazer’s new sweets and biscuits offer a variety of treats for darkening evenings.
Fazer’s novelty sweets for autumn 2023
This autumn’s most playful combination
In this autumn’s new pairing, the Karl Fazer chocolate tablet’s melt-in-the-mouth milk chocolate meets the playful and fruity Ässä Mix flavours. Karl Fazer Ässä Mix Fruit 200 g chocolate tablet is a rich and indulgent combination of real miniature-sized Ässä Mix fruit-flavoured sweets and milk chocolate in a playful combination that is suited for casual and fun delicious moments.
The musical Fazer Patukat chocolate countline gang continues to grow
Fazer Patukat is not only a brand but also a band with numerous songs that over the years have found their way to Finnish hearts while the popularity of the countlines has also increased. Karl Fazer Chocolate Truffle & Crisp 37 g pairs velvety chocolate truffle filling and crunchy biscuit crumbs in an irresistibly luxurious new chocolate countline.
Kismet and gingerbread – a match made in heaven!
The charmingly crunchy Kismet chocolate wafer has been among the most popular chocolate countlines in Finland for decades. Turning 50 next year, this treat has dressed up in different wrappers and chomped down various fillings over the years and now, this classic countline is embracing gingerbread. In the Kismet Gingerbread 41 g chocolate countline, a deliciously crunchy Kismet wafer hides inside gingerbread-flavoured filling. The crowning jewel of the treat is the mouth-watering milk chocolate coating. This delicious combination was voted as the new Kismet flavour in the hugely popular vote by the members of the MyFazer community. The Christmassy Kismet Gingerbread is only available for the year 2023 season, from early autumn until the end of the year.
Remix Arctic +choco developed by young people for those who love variety
Fazer and the talented young students at LAB University of Applied Sciences (previously LAMK) together developed this autumn’s most scrumptious bag of sweets, the Remix Arctic +choco 300 g. This frosty mix brings together creatures from the Arctic from whales to arctic foxes to delight the lovers of fruit-flavoured sweets, chocolate, and liquorice alike. The large bag is enough for a whole bunch of friends.
Simply the best – Remix Favourites includes Finns’ favourite sweets
Remix Favourites 230 g is a charmingly varied mix of Finns’ favourite sweets. The content of the bag has been decided by consumers in a survey conducted in the MyFazer community in early 2021. This colourful selection mixing tangy, sweet, salted liquorice, and fruit drops has previously been available only in a large bag as a limited edition product. In the autumn, Remix Favourites will hit the permanent selection of the store shelves in a new, mid-sized bag.
The new bag size offers a convenient alternative for a sweet tooth who wants to treat himself or to share the bag with a smaller group of people. Going forward, many popular sweets will transfer to the new bag size. With the change, Fazer aims at responding to consumers’ wishes regarding different sizes of confectionery bags and to offer alternatives suitable for different consumption occasions. The smaller bag size further improves the efficiency of packaging and logistics and decreases the amount of plastic in the packaging.
Dumle dives into a chocolate and liquorice treat
A new, delicious member joins the popular Fazer Lakritsi Chocolate product family. Fazer Lakritsi Chocolate Dumle 135 g is a perfect combination of melt-in-the-mouth chocolate, soft liquorice, and tasty Dumle fudge filling. The smaller bag is perfect for enjoying on your own.
Fruity dessert flavours join the pick & mix shelf
Tutti Frutti Piece of Cake 2.2 kg is an irresistible mix of sweets shaped like small pieces of cake and muffins that you can find in the pick & mix shelf. The mix contains three different flavour combinations that are familiar from cakes, pastries, and desserts: kiwi, lemon, and lime pie; blueberry and vanilla muffin; and strawberry and banana cake. These vegan sweets contain only natural colours and flavourings.
Fruit-flavoured Christmas for all pick & mix lovers
Finns’ forever favourite Ässä introduces the holiday season to the pick & mix shelf with a Christmassy mix of favourite flavours and seasonal shapes. The mix includes the flavours of raspberry, apple, black currant, and pear that are familiar from the Ässä Mix and Missä X classic bags. Ässä jouluhässäkkä Christmas special 2.2 kg is only available for the year 2023 season, from early autumn until the end of the year.
Adorable chocolate pralines are early signs of Christmas
As is tradition, Fazer brings mouth-watering new chocolate pralines for chocolate lovers’ holiday season, Christmas. Karl Fazer Silky Vanilla and Joulusuklaa Christmas chocolate praline will be sold individually among the wrapped pralines of the pick & mix shelf in the autumn period beginning already in late summer.
Chocolate fudge that charms your socks off
Omar Choco Bites bag 120 g is a charming mix of fudge, Fazer’s Omar flavour, and delicious Karl Fazer milk chocolate. This convenient-sized bag is perfect for moments where you crave something sweet or want a delicacy with your coffee.
New Xylimax full-xylitol pastilles in even handier packaging
Two new charmingly fresh flavours, Peppermint and Fresh Lemon, are joining the Xylimax full-xylitol pastille family. Xylimax Fresh Lemon full-xylitol pastille 35 g and Xylimax Peppermint full-xylitol pastille 35 g are easy to have with you on the go in a convenient zipper bag. Grab a pastille to freshen your breath and take care of your dental health after a meal. The now larger pastille lasts longer in the mouth. The product is suitable for vegans, and it is sweetened with Finnish Fazer Xylitol oat xylitol.
The familiar Dumle in even more impressive packaging
The beloved Dumle needs no introductions. The familiar sweet fudge covered in mouth-watering milk chocolate remains unchanged even if the design of the traditional Dumle bag is changing in the autumn. The new, distinctive design is a sign of the delicious flavour. At the same time, the shape of the bag will be renewed, and the previous standing bag will be replaced with a so-called pillow bag that will reduce the amount of plastic required for the bag by a whopping 54%.
Fazer Uutuusboksi new selection box collects together the best autumn treats
The Fazer Uutuusboksi new selection box for autumn 2023 is the easiest way of getting a hold of all autumn novelties at one delicious go.
The Uutuusboksi new selection box is available in Fazer’s online store from the end of July.
Uutuusboksi includes the following treats:
- Karl Fazer Ässä Mix fruit 200 g
- Karl Fazer Chocolate Truffle & Crisp 37 g x 2
- Omar Choco bites 120 g
- Fazer Lakritsi Choco Dumle 135 g
- Remix Arctic 300 g
- Kismet Gingerbread 41 g
Fazer’s new biscuits for autumn 2023
Biscuits have an established position in the treat selection of Finnish consumers. Biscuits are bought by consumers of all ages, and they are used to make the ordinary a bit more festive and to celebrate life’s great moments. Fazer’s biscuit brands have a strong foothold in Finland, and Fazer continues to add a touch of sweetness to Finnish dessert tables with its delicious new products.
The chocolatey Domino Choco series is expanding
Domino Choco is the chocolatey friend of the traditional Domino biscuit series. In the autumn’s new biscuit, the popular Fazerina chocolate dives inside the chocolate-coated Domino biscuit in the new Domino Choco Fazerina biscuit 180 g. The smaller packaging size is suitable for enjoying treats with a smaller group of people or to add a sense of celebration for daily coffee moments.
The new Jaffa cake has a perky cola flavour
The latest addition to the Jaffa family is the Jaffa Milk Chocolate Cola cake 150 g that combines sweet cola with milk chocolate that melts in the mouth. This perky flavour combination is guaranteed to charm especially younger people and those who don’t enjoy sour and tangy flavours. This new cake is baked without palm oil. The smaller one roll pack packaging is suitable also for smaller households.
Uncomplicated Cinnamon bun biscuit is loved by the whole family
Many Finns would say that a cinnamon bun with plenty of sugar and cinnamon is their favourite bun. Fazer Korvapuustikeksi Cinnamon bun biscuit 270 g is an uncomplicated biscuit with cinnamon bun-flavour that is a perfect everyday treat, and it is baked without palm oil. The product is also suitable for vegans.
All Fazer sweets and biscuits are made in Finland. The products will be available in shops in late August.
Pictures:
Print-ready pictures are available in Fazer’s public image bank and can be found by following the path:
www.fazergroup.com/media - Image & video bank - Public Image Bank - Media_Press – Finland – Confectionery novelties, autumn 2023
Further information:
Liisa Eerola, Head of Communications, Fazer Confectionery,
tel. +358 44 710 8860, liisa.eerola@fazer.com
The Fazer media phone line is open Mon–Fri from 8 am to 4 pm,
tel. +358 40 668 2998, media@fazer.com
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We prefer locally produced, domestic raw materials whenever price, quality and availability allow it. We employ thousands of food professionals in all our countries of operation, directly and indirectly. Our production has a high degree of domesticity.
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Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.100 million euros.
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