Fazer x Billebeino – combining quality and timelessness
The Blue moment of the autumn is characteristic for Fazer Blue milk chocolate. Blue is also the unifying factor between the iconic chocolate and the collaborative collection of Finnish streetwear brand Billebeino. The collection includes products for both women and men, and the products combine the distinctive elements of Fazer Blue with Billebeino's quality in a timelessly stylish way.
Fazer Blue is not only an iconic and stylish, but also an always topical brand, much appreciated by Finns. One of the keys to its attractiveness is its ability to renew itself – even the beloved 100-year-old needs to keep up with the times to charm new generations of chocolate lovers. One of the phenomena of our time is streetwear and style, and the collaboration with Billebeino represents this new territorial conquest of Fazer Blue.
"One of Fazer's values is Fearless Creativity, and Fazer encourages employees to be open-minded, fearless and creative without compromising on quality. The collaboration with Billebeino expresses this value and our profound respect for our founder Karl Fazer. Karl Fazer was a bold pioneer for whom the world was a source of ideas and inspiration," says Niklas Lindroos, Senior Marketing Manager at Fazer Confectionery.
Always in style
Fazer has been part of everyday life and celebrations in Finland for over 130 years. Few brands have such a strong position in Finland, and few products are as well-known and loved as the iconic Karl Fazer milk chocolate, Fazer Blue. Fazer Blue is present in different everyday situations, and the collaboration collection with Billebeino reflects the same presence: you can hit the road in the sweatpants or spend a cosy evening at home in the bathrobe and slippers. During the Blue moment, which began at the autumn equinox, it is wonderful to curl up at home with loved ones for relaxed togetherness and permissive, benevolent treats.
Combining style and sport in an interesting way, the collaboration collection includes a pyjama set, bathrobe, sweatsuit, slippers and beanie. The products combine Billebeino's quality and Karl Fazer's brand elements seamlessly. The collection is available at Billebeino's flagship store on Mikonkatu in Helsinki and in Billebeino's online store. Slippers and beanies are also available in Fazer's own online store, Fazer Store.
Courage and surprises have always been Billebeino's driving forces. The collaborative collection combines traditional classic style with a newer-generation brand, on the way to new traditions. The 90-year age difference blends naturally into the spirit of the times.
"Dignity, style and quality are synonymous with Fazer. These are the elements we have brought with a Billebeino twist to this unique collection. It is great to be the first partner in the history to design a clothing collection with Fazer Blue. This collaboration highlights the quality issues that we have invested so hard in for years," says Ville Leino, Billebeino's founding partner and chief designer.
Billebeino, a Finnish sportswear and fashion brand known for its brick logo, is an international streetwear amd lifestyle brand founded in 2014 by ex-ice hockey player Ville Leino and his friend Juhani Putkonen. The brand's assortment includes products for women, men and children. Billebeino's flagship store is located on Mikonkatu in Helsinki.
Fazer Store: https://fi.fazer.com/
Billebeino: https://eu.billebeino.com/
Additional information
Niklas Lindroos, Senior Marketing Manager, Fazer Confectionery,
tel. +358 50 506 7617, niklas.lindroos@fazer.com
Fazer's media phone line is open on weekdays from 8.00 a.m. to 4.00 p.m.,
tel. +358 40 668 2998, media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.200 million euros.
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