Fazer Yosa launches new oat-based innovation for cooking
The demand for more plant-based cooking products is increasing amongst the Nordic consumer. Fazer Lifestyle Foods is taking this demand serious, and is now entering the market with a completely new segment of oat innovations. Fazer Yosa is now offering new oat-based protein innovation for cooking, called Fazer Yosa Oat Block.
The current Fazer Yosa assortment includes tasty oat-based products for multiple uses around the clock. With Fazer Yosa Oat Block, Fazer Lifestyle Foods enters the growing category of plant-based cooking products. The product can be used in cooking in the same occasions as any other cooking protein product. The new Oat Blocks can be found in the chilled section in the grocery stores.
“We are extremely happy to introduce the new oat-based innovation, Fazer Yosa Oat Block. It has been an interesting product development project since we wanted to create something totally unique that doesn’t exist in the market yet.” says Heli Anttila, Vice President, Supply Chain & Operations, Fazer Lifestyle Foods. “In addition for great taste of our products, transparency through the value chain is highly important for us at Fazer and consumers appreciate that too”, Anttila continues.
Fazer Yosa Oat Block Natural 160 g & Fazer Yosa Oat Block Herbs 160 g
Fazer Yosa Oat Blocks provide new plant-based solutions for savoury cooking. Fazer Yosa Oat Blocks can be enjoyed either cold or warm in many versatile ways. Oat blocks can be used as an alternative for cheese or tofu or as any other protein product in salads and barbeques in order to add protein to the prepared meals.
Oat Block comes in a 160 g cube and it is easy to cut it to the sizes that fit to your purpose. It is also possible to use cheese slicer for the product and enjoy it as a cheese slice with bread.
These new-to-market innovations are high in protein (15 g/100 g) and include only 8 g/100 g of fat and 1,2 g/100 g of salt. There are two different taste variants to choose from; natural and herbs. Fazer Yosa Oat Block Herbs include e.g. oregano and basil. Both taste variants contain pea protein.
Nordic oats: The best in the world
Nordic oats are known to be of highest quality due to unique climate and growing conditions that can’t be replicated anywhere else. The growing season in the Nordics above the 60th hemisphere is very short but intense. Oats are planted during May and harvested during August and September. The vast amount of light, the midnight sun, makes Nordic growing conditions truly exceptional. During the winter, the soil is frozen and that is one of the reasons why the Nordic soil is pure, and the nature is clean.
A plant-based diet is proven to have a positive impact on the future of our planet, as it helps reduce, for instance, greenhouse gas emissions and water used in production. In addition to supporting the development of the plant-based category, Fazer wants to actively develop sustainable farming. The Fazer Sustainable Grain Farming Principles are developed together with farmers to reduce chemical use in farming while maintaining good productivity. The principles consist of ten measures that aim to keep nutrients in the fields – where they can be used by crops – and out of water systems. The objective is to reduce eutrophication, protect biodiversity and minimize the use of chemicals.
For more information, please contact:
Heli Anttila, VP Supply Chain and Operations, Fazer Lifestyle Foods, heli.anttila@fazer.com, puh. +358 40 752 0324
Fazer’s media phone line is open Mon-Fri from 8.00 a.m. to 4.00 p.m., tel. +358 40 668 2998, media@fazer.com
Images
www.fazergroup.com/pictures - Media_Press - Fazer Yosa
You can follow Fazer Yosa on social media with #fazeryosa #weknowoats. Fazer Yosa has its own pages on both Facebook and Instagram.
The Fazer Yosa product line: http://www.fazer.fi/yosa
