Fazer Yosa oat drinks contain the highest oat levels at the market
Fazer Yosa continues its mission to conquer the Nordics with a range of new oat-based products. For the fast-moving consumer who wants a delicious healthy drink on-the-go, Fazer Yosa now offers two new oat-based drinks in convenient 2,5 dl package. To bring home, Fazer Yosa offers a delicious one litre oat-based coffee flavoured drink.
Overall oat-based offerings in the markets has evolved and grown rapidly. Consumers have welcomed oat-based products as part of their daily diets. According to the studies, the healthy oat-based products are here to stay which is why we at Fazer Lifestyle Foods wants to answer to the consumer needs in supporting a healthy and sustainable lifestyle by bringing new oat-based drinks to the market. Nordic oats are considered the best in the world which provides Fazer Yosa products a unique & superior taste. Fazer Yosa oat drinks include higher amount of oats compared to existing competitors.
“Last fall 2018, we entered the Nordics with our re-designed Fazer Yosa brand. Consumers in different countries have shown genuine interest towards our offering which tells us we are on a right track with our oat-based offering. We want to answer to this consumer demand of plant based products by bringing new oat-based drinks to the market with our Fazer Yosa brand” says Tiia Antila, Brand and Category Director, Fazer Yosa, Fazer Lifestyle Foods.
Fazer Yosa Oat Drink Coffee 1 litre
Fazer Yosa Oat Drink Coffee is a new best friend for coffee lovers. As other Fazer Yosa Drinks, Oat Drink Coffee does not include any added sugar and it has a relative high oat level of 14%. The drink includes added calcium, iodine and vitamins (riboflavin, D2, B12). The Oat Drink is high in caffeine – 2,5 dl of Oat Drink Coffee is equivalent to one cup of coffee. The Fazer Yosa Oat Drink can be enjoyed either hot or cold. The product is suitable for vegans and it is soy-free. The one litre carton based package is recyclable in carton recycling points. The product can be found in the chilled section at the stores.
Fazer Yosa Oat Drink Mango & Sea Buckthorn 250 ml & Fazer Yosa Oat Drink Blueberry & Crowberry 250 ml
Fazer Yosa Oat Drink Mango & Sea Buckthorn and Fazer Yosa Oat Drink Blueberry & Crowberry comes in convenient 250 ml glass bottles. These drinks are suitable both for the busy consumer who wants to enjoy a healthy and tasty on-the-go snack or to bring home. Both taste variants include added iodine and vitamins (riboflavin, D2, B12) and oat level of 10%. Both taste variants are rich in natural flavours without any added sugar. The product can be found in the chilled section at the stores, most commonly next to other plant-based on-the-go drinks. Bottles can be recycled in glass recycling points.
Nordic oats: The best in the world
Nordic oats are known to be of highest quality due to the unique climate and growing conditions that can’t be replicated anywhere else. The growing season in the Nordics above the 60th hemisphere is very short but intense. Oats are planted during May and harvested during August and September. The vast amount of light, the midnight sun, makes Nordic growing conditions truly exceptional. During the winter, the soil is frozen and that is one of the reasons why the Nordic soil is pure, and the nature is clean.
A plant-based diet is proven to have a positive impact on the future of our planet, as it helps reduce, for instance, greenhouse gas emissions and water used in production. In addition to supporting the development of the plant-based category, Fazer wants to actively develop sustainable farming. The Fazer Sustainable Grain Farming Principles are developed together with farmers to reduce chemical use in farming while maintaining good productivity. The principles consist of ten measures that aim to keep nutrients in the fields – where they can be used by crops – and out of water systems. The objective is to reduce eutrophication, protect biodiversity and minimize the use of chemicals.
For more information, please contact:
Tiia Antila, Brand and Category Director, Fazer Yosa, Fazer Lifestyle Foods, tiia.antila@fazer.com, puh. +358 50 347 5020
Fazer’s media phone line is open Mon-Fri from 8.00 a.m. to 4.00 p.m., tel. +358 40 668 2998, media@fazer.com
Images
www.fazergroup.com/pictures - Media_Press - Fazer Yosa
You can follow Fazer Yosa on social media with #fazeryosa #weknowoats. Fazer Yosa has its own pages on both Facebook and Instagram.
The Fazer Yosa product line: http://www.fazer.fi/yosa
