Food meets tennis: Fazer at BNP Paribas Nordic Open
World-class tennis awaits when the world’s oldest indoor tournament on the ATP Tour returns to the Royal Tennis Hall in Stockholm during 11–19 October. For the second consecutive year, Fazer is one of the main partners, and now with an even greater presence. The partnership with the BNP Paribas Nordic Open reflects Fazer’s passion for creating joyful moments where food brings people together. The on-site experience is enriched by tasty and memorable food experiences that contribute to making the tournament truly special.
Food meets tennis at this year’s BNP Paribas Nordic Open. Fazer is expanding its presence on site with a broader range of activities, tailored concepts, and a product selection that showcases its wide assortment: confectionery, bakery, and plant-based products. Visitors can enjoy a pop-up Fazer Café, an inspiring meeting place, as well as the Fazer booth with competitions, product showcases, and interactions with Fazer representatives.
- The partnership with BNP Paribas Nordic Open is a fantastic opportunity to connect with consumers in an international setting where sport and the joy of food meet. By showcasing both our products and our story, we highlight what Fazer stands for: a passion for quality, pride in our heritage, and a strong commitment to creating memorable taste experiences that bring people together, says Joséphine Mickwitz, EVP, Communications and Sustainability at Fazer.
The partnership is built on shared values where food, inspiration, and experiences come together to create a unified concept that engages.
- Fazer’s presence at the Royal Tennis Hall was a great success last year, especially the Fazer Café, which became a natural meeting place and something our visitors truly appreciated. We now look forward to welcoming their concept and commitment back to this year’s BNP Paribas Nordic Open. With Fazer on site, the overall experience is boosted even further, making the tournament even more memorable, says Rasmus Hult, CEO of BNP Paribas Nordic Open.
Fazer and BNP Paribas Nordic Open
Fazer initiated a partnership with BNP Paribas Nordic Open in 2024.The partnership extends over a period of three years with the aim to strengthen the overall experience of the tournament contributing with memorable food experiences and moments of joy.
BNP Paribas Nordic Open
BNP Paribas Nordic Open (former Stockholm Open) is the world's oldest indoor ATP tournament. The tournament is owned and arranged by the sports associations Salk, Stockholm Tennisförbund and KLTK.
Ever since the first edition in 1969, the tournament has given audiences and TV viewers around the world unforgettable tennis moments from many of the world’s best players.
BNP Paribas Nordic Open is played 11–19 of October 2025 at the Royal Tennis Hall in Stockholm and aired by national TV channel SVT.
Additional information:
Fazer Media desk tel. +358 40 668 2998 (weekdays 8:00 - 16:00 EET), media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2024, Fazer Group had net sales of 1.200 million euros.
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