Froosh launches Green Dream smoothie and a vitaminised citrus smoothie
Healthiness and great taste are increasingly guiding the choices of Finns, and smoothies have become an essential part of many people's diets – often enjoyed as a breakfast or snack. Froosh's selection is expanding this autumn: Green Dream brings green freshness with a blend of apple, mango, grape and kiwi, while the Orange, Mandarin, Apple & Lemon in a larger package offers an option fortified with vitamins C and D. Both novelties are free from additives and contain no added sugar.
The choice of food and beverages is often based on their impact on maintaining health, and this strong trend is expected to continue to grow1). A survey commissioned by Fazer2) showed that healthiness and ease of use are the features that smoothie buyers most often associate with smoothies. Great taste, on the other hand, was considered the most important purchase criterion.
"Froosh smoothies are the perfect choice when you need something tasty and made from high-quality ingredients to quickly recharge your energy – between meetings, after a workout, at afternoon coffee or simply in the everyday moments that call for a boost. We call these moments 'Froosh time'," says Julia Weijola, Marketing Manager at Froosh.
Dreamy Green Dream
The refreshingly green Froosh Smoothie Green Dream combines smoothie lovers' favourite flavours apple and mango with a twist of grape and kiwi. The novelty comes in a 250 ml deposit glass bottle.
"Green Dream is a great addition to our colourful Froosh product range. Consumers have been asking for a delicious green smoothie. Like all Froosh smoothies, this newcomer contains no additives and no added sugar," Weijola says.
Zesty citrus in a larger package
Those who prefer larger smoothie packs will be delighted by the vibrant orange Froosh novelty Orange, Mandarin, Apple & Lemon, available in a 750 ml package. This refreshing blend of orange, mandarin, apple and lemon is enriched with vitamins C and D. The recyclable carton package is easy to carry home from the store and has a carbon footprint that is up to 82% lower than that of a same-sized recyclable glass bottle3).
Froosh, owned by Fazer, is one of the leading smoothie brands in the Nordics. Froosh is known for its high-quality ingredients and colorful and delicious smoothies. The products are made from fruits and berries and contain no added sugar or preservatives. In addition to the Nordic countries, Froosh smoothies are also available in the Baltic countries, Iceland, Ireland, Germany, Slovakia and the Czech Republic.
1) Source Norstat Survey on smoothies, SE, N=206, Feb 2025
2) Red Note Brand Tracking 2024, N=4000 in Finland and N=4000 in Sweden
3) Tetra Pak, IFEU LCA 2019.
Images: https://fast.fazer.com/l/SkrsQr2xTkb5 or via https://www.fazergroup.com/fi/medialle
Image bank – Public Image bank – Media_Press – Finland – Froosh / syksy 2025
Additional information:
Reeta Kylänpää, Communications Manager, Fazer Group, reeta.kylanpaa@fazer.com, tel. 0400 270 559
Fazer Media desk tel. +358 40 668 2998 (weekdays 8:00 - 16:00 EET), media@fazer.com
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2024, Fazer Group had net sales of 1.200 million euros.
Northern Magic. Made Real.
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