Froosh launches new juice range with unique ingredients

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Froosh is introducing a new range of juices to make it easier for consumers to get high quality juice, directly from the convenience store. The juice is produced with 100% fresh fruit and comes in three different varieties: Orange, mandarin & cupuacu, Pineapple, passionfruit & rooibos, Apple, kiwi & guava.

Froosh new juices are all plant-based, free from additives and without added sugar.

- We are proud to introduce our new range of juices that follows the trend of exiting flavour combinations to be found in the juice bars, delicious products with great ingredients, perfect for on the go consumption. Our products are free from preservatives and sugar and make it easier for you to get the fruits you need throughout the day. We are simply bringing the spirit of the juice bars to stores close to our consumers, says Petra Winberg, Brand Director at Froosh.

 Three unique flavour combinations


  • Orange, mandarin & CUPUACU - Citrus flavoured for breakfast consumptions, with Amazonian superfruit Cupuacu
  • Pineapple, passionfruit & ROOIBOS - With Rooibos red tea infusion, named a top trend ingredient in 2018 and rich in antioxidants
  • Apple, kiwi & GUAVA - Family friendly choice with guava, extraordinarily rich in vitamin C

The new juices come in three different practical sizes: 150 ml, 250 ml and 750 ml and can be found in the stores’ refrigerated displays. They are good for a fresh pick-me-up during the day, fits well in the picknick basket or training bag - great on the go snacks. Froosh juices can be stored in room temperature but are best served cold.


Froosh was launched in Sweden 2008 and is known for its colourful, high quality smoothies that only contains pure fruit and vegetables. Froosh is the leading smoothie brand in the Nordics and is owned by Fazer since 2017. Froosh is an essential part of Fazer’s latest business area, Fazer Lifestyle Foods, that offers healthy plant-based products. Sustainability is a big part of Fazer Lifestyle Foods where minimizing food waste and developing sustainable packing solutions is prioritized. Fazer Lifestyle Foods facilitates a plant powered lifestyle without compromises, making people feel better.


For more product information, please contact:
Petra Winberg, Brand Director, Froosh  , +46 73 070 90 11 

For information about Froosh and Fazer Group, please contact:
Christine Kullgren, Vice President Communications, Fazer Lifestyle Foods  , +46 73 062 32 13

Fazer Group

In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. It became Northern Magic. Made Real. Today, Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food & drinks as well as food and café services. The Group operates in nine countries and exports to around 40 countries. The success of Fazer has been built on Karl Fazer’s vision, values and fearless creativity: the best product and service quality, beloved brands, the passion of skilful people and responsible ways of working. In 2018, Fazer Group had net sales of 1.6 billion euros and more than 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Northern Magic. Made Real.





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