Froosh turns fruit into delicious snacks – Fazer’s study: 4 out of 5 think smoothie is a healthy snack option
According to a study ordered by Fazer*, smoothies are most often used as snacks. They are consumed almost as much at home as a snack on the go, and the most important selection criteria for smoothies include flavour and healthiness. Froosh smoothies contain no added sugar, preservatives, or additives.
According to a study ordered by Fazer*, 75 percent of Finnish respondents say that they consume smoothies especially as snacks, and that they are enjoyed almost as often at home as on the go outside the home. In all the Nordic countries, the corresponding figure is 60 percent, which means that in the other Nordic countries, smoothies are more often part of other daily meals.
According to the study*, the key selection criteria for a smoothie are good flavour variants and the product itself tasting good. Health-related properties are also important: consumers prefer products with no added sugar and only natural ingredients. Four out of five respondents think that a smoothie is a healthy snack option.
“The health megatrend can be seen in consumers’ preferences. Froosh is meeting consumer expectations with two different products: For our traditional smoothies, we have selected consumers’ favourite flavours such as mango, orange, and strawberry, and nothing extra has been added to them – the smoothies contain only berries, fruit, and vegetables. Functional smoothies, on the other hand, also contain other ingredients that are good for you. Froosh smoothies contain no added sugar, preservatives, or additives,” says Julia Weijola, Senior Marketing Manager at Fazer.
An easy and delicious snack at home or on the go
Froosh’s functional smoothie family contains three different flavours: Feel Good includes pineapple, beetroot, aloe vera, and ginger, and it is also a source of fibre. Containing apple, kiwifruit, and lime, Clean Green gets its kick from vinegar, spirulina, and spinach. Up Beat contains plenty of vitamin C and pairs the fruity mango and banana flavour with coffee extract, and it contains as much caffeine as a cup of coffee. Packed in convenient 250 ml bottles, smoothies are an easy snack on the go.
“According to nutrition recommendations, you should consume half a kilo of vegetables and fruit a day, which corresponds to approximately 5–6 portions. You can also drink a glass of undiluted fruit juice a day. Smoothies contain energy, which means they are perfect as snacks or at breakfast instead of using them to quench your thirst,” says Marika Laaksonen, Senior Manager in Nutrition at Fazer.
“Froosh’s functional smoothies are a great snack because they also contain carbohydrates that promote normal brain function. Carbohydrates are the primary source of energy for our brain. The effect is beneficial when you consume at least 130 grams of carbohydrates a day from different sources as part of a balanced diet. A functional smoothie of 250 ml contains approximately 35 grams of carbohydrates,” Laaksonen continues.
Traditional smoothies with fresh summer looks
To celebrate summer, the traditional smoothie flavours will be getting cheerful and fresh summer looks. The familiar and beloved smoothie flavours Mango & Orange, Passion fruit & Peach, Pineapple, Banana & Coconut and Blueberry & Raspberry will get new summer labels. The products are packed in 250 ml glass bottles and will be available with the summer look in April.
* Cambri, Froosh Usage & attitude study, July 2021, N=800 (Finland, Sweden, Norway, Denmark, 200 respondents each)
Further information and media contacts
Maria Rämö, Communications Manager, Fazer Lifestyle Foods, tel . +358 (0)40 847 1020, maria.ramo@fazer.com
Fazer serves the media by phone Mon–Fri from 8 am to 4 pm, tel. +358 (0)40 6682 998 and at media@fazer.com
Images for editorial use: https://www.fazergroup.com/fi/medialle Image bank – Media_Press – Finland – Froosh 2022
Fazer Group
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in the Nordics, Baltics, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2021, Fazer Group had net sales of 1.1 billion euros and employed approximately 8,000 people.
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