Karl Fazer Milk Chocolate once again Finland’s most valued brand
Karl Fazer Milk Chocolate has once again received first place in Finland’s most valued brands survey. Fazer itself placed third in the survey. Markkinointi & Mainonta magazine and Taloustutkimus run the survey every year. The survey studied how much value Finns place on 998 different brands.
The 2015 top ten most valued Finnish brands are:
1. Karl Fazer Milk Chocolate
4. The Hyvää Suomesta label (the Swan Flag)
10. Joutsenmerkki (Swan Label or Nordic Ecolabel)
Karl Fazer Milk Chocolate is made at Fazer’s chocolate factory in Vantaa, Finland. Over 95% of Fazer’s confectionery and bakery products sold in Finland are made in Finland. Fazer has 6,500 employees in Finland.
All of Fazer’s confectionery factories and its biscuit factory are in Finland: Vantaa (chocolate products and biscuits), Lappeenranta (confectionery) and Karkkila (xylitol products). Fazer has five bakeries around Finland in addition to over 40 local Fazer in-store bakeries. Fazer also has four bakery shops that sell fresh bread. Fazer has its own mill in Lahti. Fazer has over 600 restaurants and catering service locations in Finland. They include staff and student cafeterias and catering services for schools, daycare centres and care facilities. Fazer has seven Fazer Cafés in Finland in addition to the company’s birthplace, the Karl Fazer Café on Kluuvikatu in Helsinki.
Liisa Eerola, Director, Confectionery Communications & Group Partnerships, Fazer Group, tel. +358 44 710 8860
Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to more than 40 countries. Fazer’s mission is to create taste sensations. The company’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the company’s responsible ways of working. The goal is to share the taste of good life every day. Fazer Group’s net sales in 2014 amounted to more than 1.6 billion euros and the company has over 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Makes the world taste good