New products for autumn and Christmas from Fazer Bakeries

Autumn and harvest festivals are fast approaching. This season is the 25th anniversary of Fazer Puikula bread, and we are bringing an old Fazer Puikula favourite into stores along with brand new four-grain Puikula and an improved Puikula Wholegrain Rye bread. Additionally, Fazer’s gluten-free product family gets new sweet and savoury additions, and the seasonal Christmas products our attention to the upcoming holidays.

Fazer Puikula – part of everyday Finnish life for 25 years

Fazer Puikula Wholegrain Rye 500 g and 330 g

The story of the Fazer Puikula bread began in 1997 when Fazer wanted to introduce a delicious bread suited for Finnish tastes. In the land of a thousand lakes and endless forests, Fazer did not have to look far for inspiration. It came directly from our rich nature that provided inspiration for both the taste and the shape of the bread: a raindrop that falls on the surface of a lake, creating oval rings around it. The Fazer Puikula bread that gets it rye flavour from Finnish rye was born. The bread got its name from its oval shape.

Now Fazer Puikula Wholegrain Rye bread has been renewed and improved to be even tastier. Taste the renewed softly rye-flavoured classic. The grain used is 75% wholegrain rye. Baked in Fazer’s bakery in Lahti. Lactose-free, vegan. Available in shops from 01/08/2022.

New Fazer Puikula breads made from porridge: Softer Muesli and Softer Four-Grains

Two new Fazer Puikula Softer bread variants are available in the new 6 pcs packets.

Fazer Puikula Softer Muesli 6pcs 330g

To celebrate the 25th anniversary, the Muesli Puikula that was much liked is going to be launched as an improved version with a modern twist. These Puikula breads have been made from porridge, which makes them tasty and gives them sweetness from cranberries and apples and nice coarse texture from seeds and grains. The bread has 11% seeds and grains and 6% fruits and berries. A tasty bread suitable for a wide range of situations, made in Fazer’s bakery in Vantaa from Finnish flours. Lactose-free, vegan. Available in shops from 23/08/2022.

Fazer Puikula Softer Four Grains 6 pcs 330 g

Additionally, the Softer wholegrain bread is renewed as the wonderfully soft, four-grains bread. The tasty wholegrain multigrain bread made is made from porridge and is especially well suited for everyday use. The grain used is 70% wholegrain. Made in Fazer’s bakery in Vantaa from Finnish flours. Lactose-free, vegan. Available in shops from 23/08/2022.

Delicious Fazer Bistro Sourdough bread joins the series of breads from the world

Fazer Bistro Sourdough bread 600 g

Sourdough bread is popular in Sweden and is characterised by its rich, slightly chewy structure and an aromatic, delicious taste. Oats and linseeds add pleasant character to the bread which is tasty even on its own. Try it toasted too! Fazer Bistro is especially well suited for those moments between the main meals of the day when you feel like having something delicious and easy to eat either as a snack or even as small treat to cheer up the everyday life. Baked in Fazer's bakery in Sweden. Available in S Group’s shops from 02/08/2022.

New products from Fazer’s gluten-free bakery in Lahti

Fazer Gluten-Free Sour Buckwheat slices 3 pcs 240 g

The gluten-free sliced sourdough bread, with its excellent taste profile, is a new addition to the selection of Fazer’s gluten-free sliced dark breads. Baked using sourdough without added yeast. Made with Finnish buckwheat. The buckwheat slices are a Heart Symbol product as well as being dairy-free, gluten-free and vegan. Fazer Gluten-Free Sour Buckwheat slices are made in Fazer’s gluten-free bakery in Lahti. Available in shops from 23/08/2022.

Fazer Gluten-Free Star Pastry 2 pcs 120 g
Fazer Gluten-Free Star Pastry 4 pcs 240 g
(frozen product)

Many consumers who follow gluten-free diets have been hoping for a gluten-free version of the star-shaped Christmas pastry. We are bringing the Fazer Gluten Free Star Pastry into shops both as a fresh product (2 pcs per packet) and a ready-baked frozen product for consumers (2 pcs per packet). Made with butter. Lactose-free. With plenty of plum filling (16%). Fresh pastries available in shops for a limited time from 25/10/2022 to 31/12/2022 and the frozen products from 10/10/2022 to 31/12/2022.

Fazer Gluten-Free Gingerbread Dough 400 g (frozen product)

Fazer Gluten-Free Gingerbread Dough 400 g is amazingly easy to use, making it sure that even a less experienced baker is sure to succeed. The finished gingerbread tastes as good as similar regular non-gluten-free gingerbreads. Baked in Fazer’s gluten-free bakery in Lahi. Lactose-free. Available in shops from 10/10/2022 to 31/12/2022.

Fazer Gluten-Free Runeberg’s tart 2 pcs 155 g

A classic seasonal product with jam core. People with almond allergy have previously not been able to enjoy the season of Runeberg’s tarts, but the new Fazer Gluten-Free Runeberg’s tart is made without almonds and can also be enjoyed by those who are allergic to almonds. The tarts have been made with butter and are made in Fazer’s gluten-free bakery in Lahti. Lactose-free. Available in shops for a limited time from 02/01/2023 to 04/02/2023.

Reissumies can now be enjoyed also as a hamburger

The Reissumies Hamburger is based on Reissumies rye and oat breads, which are healthier and have a coarser structure than typical hamburger buns and provide a new type of structure to the hamburgers in addition to delicious taste. Reissumies Hamburgers are packed in carton packings similar to those used with the sandwiches, making it easy and clean to eat. The hamburgers can be heated in a microwave for 1 minute (750 W). Please remember to remove the packing and the sauce pack before heating. Available in shops from 29/08/2022.

Reissumies Rye Hamburger 160 g

Succulent Finnish meat burger, cheddar cheese, chilli mayonnaise.

Reissumies Chicken Hamburger 160 g

Finnish breaded chicken burger, cheddar cheese and chilli mayonnaise.

Sweet treats from in-store bakeries to enjoy with your coffee

Fazer Cinnamon Roll with Butter Filling 92 g

The delicious Fazer Cinnamon Roll with Butter Filling has plenty of filling. The cinnamon roll has a large butter filling and is topped with a brittle sprinkle. Baked in Fazer’s bakery in Vantaa. Lactose-free. Available in shops from 08/08/2022.

Fazer Dumle pastry 72 g

The taste of Dumle caramels is a perfect match for Fazer’s pastries made with plenty of butter – you will certainly love this treat! Baked in Fazer’s bakery in Vantaa. Available in shops from 12/10/2022 to 31/21/2022.

The best frozen products – pizza dough and original Dallaspulla buns now available for home kitchens

Fazer Pizza Dough 600 g

Fazer Pizza Dough is an easy way to make an authentic and delicious pizza base. Defrost the dough and create your own delicious pizza with your favourite toppings! The pizza dough is defrosted for 2–3 hours in room temperature or overnight in the fridge, after which the dough is ready to be used. It is also possible to quickly defrost the dough in a microwave. The pizza dough is made in Fazer’s bakery in Vantaa. There are four 150 gram pizza dough pieces in the bag. Lactose-free. Available in shops from 01/09/2022.

Fazer Dallaspulla sweet buns 6 pcs 582 g (frozen product)

The Dallaspulla sweet bun is popular because of its rich, soft, vanilla-flavoured quark filling that is surrounded by a soft sweet bun. Baked in Fazer’s bakery in Vantaa. Dallaspulla sweet buns made with the original recipe is now available as a frozen product from 05/09/2022.

Sweet bakery products for autumn season

Oululainen Pullava Uuniomenapitko (sweet bun loaf with baked apple filling) 420 g

Autumn tastes like apples once more! The familiar taste of baked apples to be enjoyed in autumn with your coffee. Lactose-free. A Key Flag product. Baked in Fazer’s bakery in Lahti. Available in shops for a limited time from 23/8/2022 to 30/01/2023.

Fazer Illan hehku gingerbread and caramel cake roll  485 g

The familiar autumn season cake roll combines the delicious tastes that suit the autumn evenings and Christmas time: gingerbread, caramel, cinnamon and almond. Available in shops for a limited time from 24/10/2022 to 31/12/2022.

Fazer Luumu-unelma plum sweet loaf 280 g

Delicious rich taste and plenty of plum filling. Fazer Luumu-unelma plum sweet loaf has been made with real butter. An easy and delicious treat to be served at Christmas with coffee. Baked at Fazer’s bakery in Vantaa. Available in shops for a limited time from 25/10/2022 to 31/12/2022.

Fazer Pastry with plum filling 72 g

Fazer Pastry with plum filling is a classic that has crisp puff pastry a delicious plum filling. Made with real butter. The Hyvää Suomesta label. Baked at Fazer’s bakery in Vantaa. Available in shops from 10/10/2022 to 31/12/2022.

Fazer Gingerbread Bun 72 g

The charming gingerbread sweet bun is part of the seasonal Christmas treats. The bun has a soft structure and plenty of gingerbread coating. Lactose-free. A Key Flag product. Baked at Fazer’s bakery in Vantaa. Available in shops for a limited time from 10/10/2022 to 31/12/2022.

Fazer Kiireetön festive loaf 400 g

Mildly spicy loaf that tops of the festive dishes. Suitable for both Christmas and Easter. Contains candied orange peel jam, raisins, aniseed and fennel, which give the loaf its wonderfully spicy flavour. The dough is allowed to rest for a long period, which gives the loaf its delicious rich taste. The moist dough makes the load exceptionally soft and the bread will keep its freshness for a long time. Baked in sponge dough in our bakery in Lappeenranta. Dairy-free. Lactose-free. A Key Flag product. Available for a limited time from 10/10/2022 to 31/21/2022.

Further information

Fazer Bakeries Finland communications:
Tarja Kuusela, Communications Director, tarja.kuusela@fazer.com, tel. +358 (0)40 5876 063

Images: www.fazergroup.com/pictures – public image bank – Media_Press – New products for autumn and Christmas from Fazer Bakeries 2022

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Fazer Bakery Finland

Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company has 116 in-store bakeries within grocery shops where artisanal bakers make bread by hand in the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,600 people. In the manufacturing of the bakery products, approximately 92 per cent of the ingredients are Finnish.

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in the Nordics, Baltics, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2021, Fazer Group had net sales of 1.1 billion euros and employed approximately 8,000 people.

Northern Magic. Made Real.