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New products from Fazer Bakeries: Ruisrieska rye flatbread by Reissumies and a special pastry to celebrate the 70th anniversary of Domino biscuits

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This winter, eagerly awaited new bread products from Fazer include the Ruisrieska sourdough rye flatbread by Reissumies and the redeveloped Fazer Puikula Kaura oat portion bread. These are made from Finnish flours in Fazer’s bakery in Vantaa. Fazer Puikula Kaura oat bread comes from Fazer’s energy-efficient new portion bread line, which was completed in the autumn of 2022. In the spring, Domino will celebrate its 70th anniversary by introducing a special pastry. The winter and spring seasons are taking us closer to summer – enjoy the journey! Try our winter delicacies below.

Rye flatbread and oat bread baked energy-efficiently in Vantaa

Oululainen Reissumies Ruisrieska – rye flatbread 6 pcs 270 g

The newest addition to the Reissumies product family is a delicious sourdough wholegrain rye flatbread high in fibre. The flatbreads are made from Finnish flours in Fazer’s bakery in Vantaa. Ruisrieska has the Produced in Finland label. Lactose-free, dairy-free, high-fibre. Available in shops from 30 January 2023.

Fazer Puikula Kaura – oat portion bread 9 pcs 550 g
Fazer Puikula Kaura – oat portion bread 6 pcs 365 g

Fazer, the market leader* in oat bread, responded to increased demand by investing in a high-technology portion bread line, which reduces Fazer Bakeries’ CO2 emissions. Puikula portion bread is now baked in Vantaa more energy-efficiently. The delicious Puikula Kaura bread now contains 74% oats. The appearance of this redeveloped product reflects its more environmentally friendly baking process. Marked with the Produced in Finland label. Dairy-free, lactose-free, high-fibre. Available in shops from 30 January 2023.

Fazer Gluteeniton Juustosämpylä – gluten-free cheese bread roll 3 pcs 215 g

This gluten-free soft bread roll can be enjoyed at breakfast or as a treat, and does not necessarily need any toppings thanks to its delicious cheese flavour. The bread rolls remain soft for a long time. Made in Fazer’s gluten-free bakery in Lahti. Marked with the Finnish Key Flag symbol. Lactose-free, gluten-free, egg-free, soy-free, high-fibre.Available in shops from 30 January 2023.
 

Domino 70 years – time to celebrate!

Fazer Domino-Vaniljamousseleivos – vanilla mousse pastry 2 pcs 160 g

Domino, a classic brand, has been a consumer favourite since 1953. This year, Domino celebrates its 70th anniversary by introducing a special pastry. The Domino vanilla mousse pastry is a perfect combination of cocoa biscuit and vanilla filling. Available in shops from 30 January 2023.
 

From bake-off units and the freezer

Fazer Omenamunkki – apple doughnut 12 × 92 g (frozen)
Fazer Omenamunkki – apple doughnut 92 g (bake-off)

Fazer brings a lovely doughnut with a generous apple filling to bake-off units and freezers in shops. Made in Fazer’s bakery in Vantaa. Marked with the Finnish Key Flag symbol. Available in shops from the beginning of January 2023. May contain milk. Lactose-free.

Fazer Kinuskipalat – caramel pie 405 g (frozen)

Caramel frosting lends a new twist to this popular coffee companion. Ready to eat after defrosting. Low in lactose.

Fazer Mokkapalat – brownies 380 g (frozen)

A coffee-flavoured delicacy loved by all Finns. Ready to eat after defrosting. Lactose-free.
 

Spring season favourites

Oululainen Pullava Appelsiinirahkapitko – orange and quark sweet loaf 400 g

With a fresh flavour of orange and quark, this sweet loaf is the perfect delicacy for the spring season. Made in Fazer’s bakery in Lahti. Marked with the Finnish Key Flag symbol. Low in lactose. Available in shops from 30 January to 22 April 2023.

Fazer Auringonpaiste cake roll 485 g

Fazer Auringonpaiste (Sunshine) delights with its combination of refreshing mango and white chocolate that simply melts in the mouth. Its flavours and colours make it the perfect spring delicacy. Available in shops from 2 January to 22 April 2023.

Fazer Runebergintorttu – Runeberg’s tart 2 pcs 208 g

A traditional February favourite. Fazer Runeberg’s tart combines delightful flavours with a succulently delicious texture created from batter containing crushed almonds and rum for moistening. This delicacy is crowned with a raspberry jam topping. Contains raspberry jam. Available in shops from 2 January to 4 February 2023.

Fazer Gluteeniton Runebergintorttu – gluten-free Runeberg’s tart 2 pcs 155 g

A traditional seasonal product with a jam core and topping – now without almond, so that people with an almond allergy can also enjoy this delicacy. Fazer Runeberg’s tart is made using lactose-free butter at Fazer’s gluten-free bakery and is marked with the Finnish Key Flag symbol. Lactose-free, gluten-free, soy-free. Available in shops from 2 January 2023 to 4 February 2023.

Fazer Laskiaispulla – shrove bun 2 pcs 214 g

Fazer Laskiaispulla shrove buns are baked in Finland and contain no lactose. They are filled with whipped cream and fresh strawberry jam or real almond paste (no bitter almond). Marked with the Finnish Key Flag symbol. Lactose-free. Available in shops from 2 January to 21 February 2023.

Fazer Gluteeniton Laskiaispulla – gluten-free shrove bun 2 pcs 200 g

A delicious gluten-free bun with a generous whipped cream and strawberry jam filling. Made in Fazer’s gluten-free bakery in Lahti. Marked with the Finnish Key Flag symbol. Lactose-free, gluten-free. Available in shops from 2 January to 21 February 2023.

Fazer Tippaleipä – funnel cakes 2 pcs 90 g

The Fazer Tippaleipä funnel cakes have been redeveloped: a smaller portion size, but as crispy and delicious as ever! Fazer Tippaleipä funnel cakes can be enjoyed alone or shared with friends and family. When the funnel cake is pressed down lightly on the top, it breaks into crispy and delicious little pieces for everyone to enjoy. Baked in Finland. Marked with the Finnish Key Flag symbol. Soy-free. Extended availability in shops: 13 March to 30 April 2023.

Vuohelan Gluteeniton Munkki – gluten-free doughnut 4 pcs 200 g

A traditional May Day favourite. Made in Fazer’s gluten-free bakery in Lahti. Marked with the Finnish Key Flag symbol. Gluten-free, dairy-free, lactose-free, soy-free. Available in shops from 13 March to 30 April 2023.

Further information:

Tarja Kuusela
Communications Director, Fazer Bakery Finland
tarja.kuusela@fazer.com
tel. +358 40 587 6063

The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com

Sources:

*NielsenIQ Homescan, white bread purchases value 52-week data until 24 April 2022. 

Photoshttps://www.fazergroup.com/media/ > Image & video bank > Public Image Bank > Media_Press > Finland > Fazer Leipomoiden talven uutuudet 2023

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Caring for the well-being of people and the environment is part of Fazer's heritage and future. Our ambition is to be an innovative leader in whatever we do. ​

We acknowledge the substantial impact that the way food is grown, produced and consumed has on people’s well-being, on the environment, and on society. Our sustainability work is guided by four focus areas: climate and circularity, sustainable products and innovations, sustainable sourcing, and people and well-being. ​

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Caring for the well-being of people and the environment is part of Fazer's heritage and future. Our ambition is to be an innovative leader in whatever we do. ​

Food loss has a major impact on climate, water, land and biodiversity. Cutting down on food loss is one of the most efficient ways to reduce the food system’s impact on the climate and the environment. We will reach our food loss target by optimising the use of raw materials and upcycling side streams. We optimise the use of resources through circularity.​

We have identified our main development areas and defined clear goals and indicators for them. For us, sustainability is a journey towards a better tomorrow.

Fazer Bakery Finland

Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company also has more than 120 in-store bakeries in grocery shops where artisanal bakers make bread by hand on the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,600 people. In the manufacturing of the bakery products, approximately 92 per cent of the ingredients are Finnish.

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Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 131-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries Fazer’s operations comply with its Code of Conduct, which is based on the Group’s values and the UN Global Compact framework. In 2021, Fazer Group had net sales of 1.1 billion euros.

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