New products from Fazer Bakery bring added flavour to life and treats to the festive table

Fazer’s spring newcomers are filled with the season’s choicest ingredients and delightful flavour combinations, perfect for morning coffee and spring celebrations alike. For a warm and cosy atmosphere, we’ve added a new soft, pre-sliced flatbread and two new roll flavours to our selection. Those with a sweet tooth will be thrilled with our new flavour of Pullava sweet loaf and a delicious new Swiss roll. To the delight of home bakers, in the frozen section we have introduced cookie doughs that you can give your own twist to. We’re also expanding our gluten-free product range with a new flavour of doughnut.

New bread options for everyday enjoyment – and snacks for sledding adventures!

Fazer’s latest addition to its range of rolls have been created especially for enjoyment in the colder months, and they’re also perfect for a snack on a ski trip or sledding adventure. The new rolls take everyday enjoyment to a whole new level.

Fazer Lemppari Viljaisa Rieskanen 8 pieces 400 g

The Lemppari Viljaisa flatbread is the latest addition to the Fazer Lemppari product family, which is a particular favourite among families with children. This latest addition has the same, much-loved softness and a delightfully wholesome grainy flavour created from wheat, flakes and seeds. The irresistibly soft flatbread is pre-sliced, making it a perfect time-saver for a busy day. Lactose-free. Low in salt. Dietary fibre 4.0 g/100 g. These breads are baked at Fazer’s bakery in Sweden. In shops from 28 January 2025.

Fazer Lemppari Paahtosämpylä Monivilja multigrain toasting rolls 6 pieces 330 g

Fazer Lemppari breads are especially suitable as tasty and handy snacks for families with children. Fazer Lemppari Paahtosämpylä Monivilja multigrain toasting rolls are pre-sliced, wonderfully soft and fluffy rolls that are low in salt. They have the ideal amount of seeds, and are great for toasting.* Dairy-free. Lactose-free. Low in salt. Dietary fibre 3.5 g/100 g. These breads are baked at Fazer’s bakery in Sweden. In shops from 28 January 2025.

Fazer Porkkanasämpylä carrot rolls 6 pieces 360 g

Fazer Porkkanasämpylä carrot rolls are a wonderfully fluffy, succulent and delicious new roll. They contain not only carrot but also oat grains for a pleasant texture, and are perfect for breakfast. This new product is baked with Finnish grain at Fazer’s Vantaa bakery. Lactose-free. Dietary fibre 5.6 g/100 g. In shops from 28 January 2025.

Delicious new spring pastries

A coffee break is the day’s little luxury for many, and what would it be without a delicious pastry?

Oululainen Pullava Kaneli-voipitko 400 g

Fazer’s highly popular cinnamon-flavour filled sweet loaf in the Pullava range has been given a makeover, and is now more delicious and succulent than ever. This beautiful delicacy is generously filled for delightful indulgence. The Kaneli cinnamon sweet loaf in the Pullava range is the perfect combination of buttery sweet dough and cinnamon. The spice is baked into the soft swirls of sweet dough and crowned with a rich, savoury butter filling. Lactose-free, palm oil free. It is baked at Fazer’s Lahti bakery. In shops from 28 January 2025.

Fazer Sitruuna-marenkikakkurulla 450 g

Inspired by the popular lemon meringue pie, Fazer’s Sitruuna-marenkikakkurulla lemon meringue Swiss roll is a delight with its fresh, tangy lemon and crisp meringue. Fazer Kakkurulla cake rolls are great-looking coffee table and everyday delicacies in a variety of delicious flavours. They’re packed in convenient boxes for easy presentation. The packages of Fazer Kakkurulla are made of 100% recycled plastic. Lactose-free, palm oil free. In shops from 28 January 2025, and deliveries will continue until 23 April 2025.

Fazer Mokkapalamunkki 12 x 108 g

An unbeatable combination of incomparably soft doughnut and coffee-flavoured chocolate brownie – everyone’s favourite homemade treat. Under the brown, coffee-flavoured icing decorated with hundreds and thousands, you’ll find a wonderfully soft doughnut with a delicious brownie filling. The doughnuts are baked at Fazer’s Vantaa bakery. Lactose-free, palm oil free. In shops from 16 December 2024, with deliveries continuing until 21 April 2025.

Fazer Suklainen Cookietaikina 12 x 240 g
Fazer Vaalea Cookietaikina 12 x 240 g

Baking with Fazer Cookie doughs is easy and inspiring. You can quickly make fresh, delicious and personalised cookies for a little everyday indulgence or as party treats. To make baking even easier, the package contains 8 pre-portioned dough pieces that you can customise and decorate with your favourite toppings, like chocolate chunks, sweets or nuts. You’ll find more recipes and tips by scanning the QR code on the packaging. In shops from 18 February 2025.

Fazer Gluteeniton Omar doughnut 2 pieces 230 g

Fazer’s much-loved doughnut flavours are expanding our range of gluten-free treats. Fazer Gluteeniton Omar gluten-free doughnuts are an irresistible delight for special occasions. With its toffee filling and melt-in-your-mouth glaze, this is a classic delight. Lactose-free, palm oil free. In shops from 18 February 2025.

* Toasted roll home test 5/2024, scale 1–7, N = 100*

Images: Fazer FAST - Fazer Leipomot kevään uutuudet 2025 or from the path https://www.fazergroup.com/fi/medialle

Kuvapankki – Public Image bank ‒ Media_Press ‒ Finland ‒ Fazer Leipomot kevään uutuudet 2025

Media contacts: 

Tarja Kuusela, Communications Director, Fazer Bakery Finland, tarja.kuusela@fazer.com Tel. +358 40 587 6063

The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com

Fazer Bakery Finland

Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company has 139 shop-in-shop bakeries within grocery shops where artisanal bakers make bread by hand in the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,700 people. In the manufacturing of the bakery products, approximately 94 per cent of the ingredients are Finnish.

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong heritage of over 130 years, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe and beyond, with exports to more than 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.2 billion euros.  

Northern Magic. Made Real.