New virtual experience themed around the Mignon egg opens at the Fazer Experience Visitor Centre
Although preparations for Christmas are still in full swing, Fazer is already looking towards Easter, as the production of the company’s unique Mignon eggs started in November. A whole new virtual experience offering visitors a chance to see how these treats are made, has just been introduced at the Fazer Experience Visitor Centre, which welcomes more than 200,000 visitors a year. The growth in the number of visitors has been more than 15% this year.
While Santa and his elves are still busy preparing for Christmas and the Fazer Experience Visitor Centre is decorated for the upcoming holidays, Fazer’s chocolate factory in Vantaa is already looking towards Easter, since the production of the company’s iconic Mignon nougat eggs started in November. Now, the Visitor Centre exhibition offers an opportunity for visitors to experience the manufacturing process for themselves.
New, game-like virtual experience offers a glimpse of reality
The Fazer Experience Visitor Centre has been growing in popularity ever since it opened in 2016. Last year, the total number of visitors exceeded 200,000, and this year has seen an increase of more than 15 per cent. Almost half of all visitors take a guided tour of the exhibition.
“Since people are particularly interested in what happens at Fazer’s factories, we want to offer them the possibility to experience it in several different ways. The virtual experience has been part of the tour since the beginning, but it has now been completely renewed,” says Anu Kokko, Director of Fazer Experience Visitor Centre.
“In real life, the manufacture of the Mignon egg requires professional artisanship and extensive experience. The virtual experience offers a tiny glimpse of this. The visitors get to see their place in the Mignon production line and try filling a Mignon egg through VR glasses and with the help of a controller – while striving to minimise waste and taking sustainability into account, of course,” Kokko continues.
Visitors can also explore Fazer’s world through traditional screens. Screens show for example how Fazer Yosa oat snacks and Fazer’s Karelian pies are produced. Visitors are often overheard saying, “Wow, there is so much more to Fazer than I imagined!”
Every Mignon egg is manufactured by hand
Mignon is not a chocolate egg but a delicacy containing 52 grams of almond nougat filling. It has been produced since 1896. Karl Fazer had seen similar eggs being produced in Germany and decided to start making them in Finland too. Manufacturing Mignon eggs requires true artisanship, so Karl Fazer chose the employees with the steadiest hands and the coolest nerves to make them. Today, the Mignon line consists of 40 professionals working from November to March. Roughly 10,000 eggs are produced each shift, and the total annual production amounts to approximately 1.6 million eggs.
Lean more about the Mignon egg:
https://www.fazer.fi/reseptit-ja-ideat/sesongit/paasiainen/mignon-muna-kasityona-alusta-loppuun/
https://www.fazer.fi/reseptit-ja-ideat/sesongit/paasiainen/13-ihmeellista-asiaa-mignon-munasta/
Images ready for print:
https://fast.fazer.com Public Image Bank > Fazer Experience Visitor Centre
More information and reservations:
www.visitfazer.com
visitfazer@fazer.com #visitfazer
Anu Kokko, Director, Fazer Experience Visitor Centre, tel. +358 40 504 2746
Fazerintie 6, 01230 Vantaa
Fazer’s media phone line is open Mon–Fri from 8 a.m. to 4 p.m., tel. +358 40 668 2998, media@fazer.com
Email addresses are of the form firstname.lastname@fazer.com
Fazer Group
In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. It became Northern Magic. Made Real. Today, Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food & drinks as well as food and café services. The Group operates in nine countries and exports to around 40 countries. The success of Fazer has been built on Karl Fazer’s vision, values and fearless creativity: the best product and service quality, beloved brands, the passion of skilful people and responsible ways of working. In 2018, Fazer Group had net sales of 1.6 billion euros and more than 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Northern Magic. Made Real.
