Sweet treats and filling snacks for the summertime, and new flavours for familiar bread products

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Fazer Bakery's selection of summer novelties is plentiful and diverse. The beloved Pullava product family will get three new additions, and a seasonal doughnut will make its return after winning first place in the MyFazer community vote. The Reissumies summer will be supplemented with a new kind of sliced rye bread that won a recipe competition, as well as two delicious new sandwich products. Grilling fans will be particularly interested in the impressive brioche buns that are suitable for hamburgers.

Finland's favourite new novelties for the summer's culinary experiences

Oululainen Pullava Dallas sweet loaf 400 g

The Dallas sweet bun is a genuine classic, and now this familiar treat will also be served in loaf form. Oululainen Pullava Dallas sweet loaf has a succulent and soft structure like other Pullava products, with a filling consisting of the Dallas quark filling and the caramel baked into the swirls. The Dallas sweet loaves are baked at Fazer's bakery in Lahti. Low-lactose, palm oil free. Available in shops from 23 April 2024.

Oululainen Pullava Strawberry and vanilla sweet loaf 400 g

This summer, sweet bun fans are in for a treat as Pullava releases its seasonal novelty, Oululainen Pullava Strawberry and vanilla sweet loaf. The sweet loaf is fresh as a summer breeze and filled with the flavours of Finnish strawberry jam and vanilla filling. The product is baked at Fazer's bakery in Lahti. Lactose-free, palm oil free. Available in shops from 23 April to 19 August 2024.

Oululainen Pullava Cinnamon bun 5 pcs 275 g

The Pullava bun product family will gain a new addition with the Oululainen Pullava Cinnamon Bun. The cinnamon bun with its delicious butter filling has always been a favourite among people in Finland, and it is equally suitable for delicious everyday moments and picnics. Lactose-free, palm oil free. Available in shops from 23 April 2024.

Did you know? Finland's most popular sweet loaf brand Oululainen Pullava's products have been completely palm oil free since spring 2023. Fazer is continuously looking for new solutions that can be used to improve the sustainability of its products and production, and sustainable ingredients are an important part of the development work. The palm oil in Pullava products was replaced with rapeseed oil and coconut fat, resulting in buns and loaves that are even more succulent and at least as delicious as before!

Fazer Omar Kakkunen 2 pcs 150 g

The selection of Fazer's Kakkunen small cakes will receive a new addition with the mouthwatering Fazer Omar Kakkunen cakes. The Kakkunen cakes have an Omar-flavoured frosting and a delicious toffee filling. The convenient package contains two small cakes, which makes it easy to take with you to share with coffee. Gluten-free, lactose-free, palm oil free. Available in shops from 23 April.

Fazer Sweet Lemon doughnut 105 g

The MyFazer community voted on their favourites among previously sold seasonal doughnuts, and the Fazer Sweet Lemon doughnut was a clear winner. The doughnuts have a fresh green sugar frosting and a sweet lemon filling, making them perfect for the summer season. The doughnuts are baked at Fazer's bakery in Vantaa. Dairy-free. Available in shops from 20 May 2024, deliveries will continue until 19 August 2024.

Variety in daily bread choices

Oululainen Reissumies Mestarileipuri Rosemary and sea salt 4 pcs 235 g

The Reissumies Mestarileipuri competition was organised for the second time, and this year's winner was the ambitious home baker Nina Åström, whose recipe took inspiration from seasoned breadsticks and focaccia. Nina’s creation – Reissumies Mestarileipuri Rosemary and sea salt – is a delicious rye bread made from a sourdough starter that brings variety to the selection of rye breads. The product is baked at Fazer's bakery in Lahti, like all other rye-based Reissumies products. Available in shops from 23 April 2024.

Fazer Paahto Rustic oat 540 g

The Fazer Paahto product family includes smaller packages as well as larger delicious toast options suitable for the whole family. The selection of these larger products will be supplemented with the addition of Fazer Paahto Rustic oat. This toast is made with oat and rye, resulting in a gentle flavour and a structure that makes the bread crunchy on the outside, but succulent on the inside when toasted. The bread is baked at Fazer's bakery in Vantaa. Available in shops from 23 April 2024.

News from the Puikula family! Everyone's favourite classic Fazer Puikula Wholegrain rye has been updated and is now more succulent than ever. The portion bread is rich in fibre, baked in Lahti with Finnish grain and is suitable for the whole family. It also stays unbelievably fresh and soft for several days. Try it and fall in love with this succulent rye bread!

For a more substantial snack or packed to go

Fazer Brioche Burger Bun 4 pcs 280 g

The Fazer Brioche Burger Bun's soft but firm texture is ideal for burgers. The secret to the rich taste of authentic brioche is the use of real butter and egg in the baking process. The uncut buns stay fresh and soft in the bag for up to eight days. The buns are baked at Fazer's bakery in Lahti. Lactose-free. Available in shops from 23 April 2024.

Oululainen Reissumies Eväsleipä Falafel 170 g

The filling and plentiful Oululainen Reissumies Eväsleipä Falafel is a snack that is easy to take with you, suitable for vegans and everyone else. The wholegrain rye Reissumies sandwich is filled with falafel, coleslaw salad and a chilli mayonnaise that gives the sandwich a nice kick. Vegan, dairy-free. Available in shops from 16 April 2024.

Oululainen Reissumies Eväsleipä Roast beef 130 g

When two classics, Reissumies Wholegrain rye and roast beef, are combined and rounded out with pickled red onion rings and a delicious BBQ mayonnaise, the result is the perfect snack. Oululainen Reissumies Eväsleipä Roast beef is great for a busy daily life where you need a quick and healthy boost of energy. Dairy-free. Available in shops from 16 April 2024.

Fazer Snack Smoked chicken 70 g and Fazer Snack Cheese & roasted onion 70 g

The new Fazer Snacks are puff pastries baked with fillings that people in Finland have asked for: delicious smoked chicken with a cheesy filling, and three cheeses with ground roasted onion. The Snacks are longer and narrower than traditional puff pastries, so they are easy to eat without making a mess. The products are baked at Fazer's bakery in Vantaa. Available at bake-off units from 8 April 2024.

Photos: https://fast.fazer.com/f/_sx2 or at https://www.fazergroup.com/fi/medialle ‒ Kuvapankki – Public Image bank ‒ Media_Press ‒ Finland ‒ Fazer Leipomoiden uutuudet kesä 2024

Media contacts: 

Tarja Kuusela, Communications Director, Fazer Bakery Finland tarja.kuusela@fazer.com, tel. +358 40 587 6063 

The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com

Fazer Bakery Finland

Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company has 139 in-store bakeries within grocery shops where artisanal bakers make bread by hand in the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,600 people. In the manufacturing of the bakery products, approximately 92 per cent of the ingredients are Finnish.

Fazer Group 

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2023, Fazer Group had net sales of 1.200 million euros. 

Northern Magic. Made Real. 

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