The new functional Fazer Aito oat drinks contain nutrients and protein that support well-being

The Fazer Aito product family is expanding again, now with new kinds of functional oat drinks. Available in cocoa, raspberry and mango flavours, the drinks have been supplemented with nutrients and protein that support well-being. In addition, in response to consumers’ wishes, Fazer Aito Oat Snack Citrus will make a comeback. All the novelties are made from Finnish oats in Fazer’s factory in Koria.

The demand for plant-based foods is strong, and in addition to taste and texture, nutritional content and sustainability are important criteria for consumers when making food-related choices¹⁾. Fazer Aito is a plant-based brand that aims to introduce completely new types of products that are suitable for a variety of different purposes.

Oat-based drink innovations for new uses

“We are now launching a whole new range of functional oat drinks. These contain added vitamins and minerals that are important for our daily well-being. In addition, the cocoa-flavoured drink has added plant protein: one carton provides as much as 20 g of protein – this is a really nice amount even for active exercisers. And like all our products, the most important thing in the new beverages is that they taste good,” says Maija Hellman, Marketing Director at Fazer Lifestyle Foods Plant-Based Drinks.

Finns’ favourite flavours have been selected for the new drinks: Protein tastes of delicious cocoa, Boost of sweet raspberry and Performance of fresh mango. The drinks are packaged in recyclable 2.5-decilitre (250 ml) cartons with a cap, and they can be kept unopened at room temperature, so they are convenient snacks to take with you.

“We are really excited about the new drinks: they represent something completely new in the Fazer Aito product family and are suitable for various purposes. We want to encourage Finns to use plant-based products, and the new functional oat drinks are a great step towards a more plant-based lifestyle,” Hellman continues.

Fazer Aito Protein Oat Drink Choco 2.5 dl

The cocoa-flavoured, protein-rich Fazer Aito Protein Oat Drink is an easy snack to have at home and take with you. The package contains as much as 20 g of plant protein. This is a good drink to have after a workout. The product is vegan, dairy-free and soy-free and will become available from late August. The product is made in Koria from Finnish oats.

Fazer Aito Boost Oat Drink Raspberry 2.5 dl

The refreshing raspberry-flavoured Fazer Aito Boost Oat Drink contains added zinc and vitamin C, which helps reduce fatigue and exhaustion, as well as magnesium, which supports normal energy metabolism²⁾. The product is vegan, dairy-free and soy-free, and will become available from late August to brighten the autumn darkness. The product is made in Koria from Finnish oats.

Fazer Aito Performance Oat Drink Mango 2.5 dl

Fresh mango flavoured Fazer Aito Performance Oat Drink contains added calcium and magnesium, which provenly enhances electrolyte balance and normal muscle function²⁾. The beverage is vegan, dairy-free and soy-free and will become available from late August. The product is made in Koria from Finnish oats.

A desired product returns to the Oat Gurt family

The wishes of oat gurt lovers have been heard, and now the highly requested citrus-flavoured oat gurt is returning to the shops. Fazer Aito Oat Gurt Citrus complements the range of classic Fazer Aito gurts in 400 gram jars. The other flavours of the classic range are Forest Berries, Mango and Vanilla.

Fazer Aito Oat Gurt Citrus 400 g

Fazer Aito Oat Gurt Citrus features a unique combination of fresh lemon and juicy orange. Oat gurt can be used either on its own or, for example, as part of a dessert. The product is vegan and dairy-free and labelled with the Finnish Heart Association’s Heart Symbol and the Finnish Key Flag symbol indicating manufacture in Finland. This new product will be available in shops from late August. The product is made in Koria from Finnish oats.

¹⁾ Innova Market Insight – Top Trends 2022

² As part of a balanced and varied diet and healthy lifestyle.

Images for editorial use: https://fast.fazer.com/l/LV7rmb_znCSz or https://www.fazergroup.com/fi/medialle ‒ Kuvapankki ‒ Media_Press ‒ Finland ‒ Fazer Alku -uutuudet syksy 2023

Further information:   

Anniina Niemistö, VP, Communications, Fazer Lifestyle Foods, anniina.niemisto@fazer.com, +358 (0)40 674 4672  

Fazer serves the media by phone Mon–Fri from 8 am to 4 pm, tel. +358 40 6682 998 and at media@fazer.com.  

Fazer Group 

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.100 million euros.   

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