The new year begins with new Fazer treats

Wed, Nov 25, 2020 08:57 CET

At the start of 2021, those with a sweet tooth will be spoiled with amazing new treats. For chocolate lovers, our new delicacies include Karl Fazer Suffeli Puffi, Geisha Caramel Sea & Salt and Kismet Islanti. Our sweet bags really let the cat out of the bag, as our lively Salta Katten mini bags and the fierce Pantteri Jungle take over the candy shelves. On the biscuit shelves, meanwhile, Fazer Moomin biscuits and Jyväshyvä snack biscuits will be hard to resist.

Karl Fazer Milk Chocolate gets a makeover, while remaining true to its origins

Finland’s most beloved chocolate was invented as a favour to a friend in 1922, and its visual appearance has always evolved to suit the times. Karl Fazer’s signature has always been a sign of quality, and now its original form is coming back better than ever. The harmonious design highlighting the deliciousness of the products will be introduced gradually for all Karl Fazer products, and will appear first on Karl Fazer chocolate bars in early 2021.

Karl Fazer Suffeli Riisipuffi 198 g – to brighten up the winter evenings

Good news for lovers of rice puff chocolate: Karl Fazer Milk Chocolate is now combined with crispy and delicious rice puffs for create a new sure-fire hit – Karl Fazer Suffeli Riisipuffi!

Geisha Caramel & Sea Salt 121 g – suitably salty and sweet

A new flavour of Geisha, the Finnish favourite, will be introduced when deliciously salty crunchy caramel pieces are added to the well-loved hazelnut nougat filling. With its beautiful design, this new addition is a delight and is suitable both for sharing and enjoying as a special individual treat.

Kismet Islanti 55 g – a cool newcomer

Islanti sweets have been a favourite in Finland as part of the Fazerin Parhaat assortment bags since 1935. Now Islanti meets Kismet. The refreshing pear flavour in the popular bar tingles the taste buds, and the polar bear wrapping has a delightful design.

A new kind of treat – Karl Fazer Thins Mansikka Kaura 90 g

Between the finely thin chips of Karl Fazer milk chocolate, you’ll find real strawberry, crispy oats and tasty almond. Karl Fazer Thins Mansikka Kaura contains small treats in a resealable bag.

Dumle Snacks Choco Chewies 150 g

Coated with delicious milk chocolate, these Dumle delights are bound to be a winner. The latest additions to the Dumle Snacks family, Choco Chewies, are great as an individual treat or for sharing with friends.

Pantteri Jungle is on the prowl!

The Pantteri story began in 1961, and in 2021 Pantteri is celebrating its birthday with a fun retro pattern. There are also new flavours in store to celebrate the anniversary, with Pantteri Jungle 280 g offering fun flavours in a lively green package. The flavours are salted liquorice and menthol, blood orange and menthol, and chewy salted liquorice and menthol. Take a walk on the wild side!

Ässä Mässä Yx makes a comeback

The wishes of fans did not fall on deaf ears at the Fazer sweet factory in Lappeenranta, as Ässä Mässä Yx 280 g returns to the shelves in January. Originally launched in 2001, the combination of salty liquorice and fruit-flavoured jigsaw piece-shaped sweets again offers a top treat for individual enjoyment or with friends.

Salta Katten – 70 g mini bags with a kick

Fazer Salta Katten salty sweets are a classic, with a history going back to 1952. Now the Salta Katten family will have two new fruity members, with a sour and a sweet addition: Fazer Sura Katten and Fazer Söta Katten. All three sweets are suitable for vegans and do not contain gelatine.

Tehtaan Erikoiset reduces wastage

Fazeri Lakritsi Tehtaan Erikoiset 220 g bags contain a selection of different liquorice products whose appearance and size do not completely meet Fazer’s exacting quality requirements – although they are still delicious! The bag contains at least three flavours and the contents vary, but always contain at least 50 per cent of sweets that would otherwise go to waste.

New Fazer Moomin 125 g biscuits are sure to be a favourite with kids

Fazer Moomin Mansikkakeksi strawberry-flavour biscuits and Fazer Moomin Banaanikeksi banana-flavour biscuits are made with the finest natural ingredients: wholegrain oats, real strawberry and real banana. The charming packaging will be a favourite on the supermarket biscuit shelf from January onwards.

Jyväshyvä snack biscuits make everyday life easier

Jyväshyvä snack biscuits in three flavours – strawberry, dark chocolate and mint chocolate – are a wholesome and healthy everyday choice. The packages contain six 30 g snack biscuits, made with 100% oats and now less sugar.

A box of the winter’s new products in the online Fazer Store

How does a box containing the new year’s products sound? Yes, it’s certainly possible! The new product box for the winter contains a delicious selection of the new products presented in the media release. It will be on offer for advance purchase on Thursday 26 November ONLY for MyFazer customers in the online Fazer Store. From Tuesday, 1 December the winter box with new products will be available to everyone in the Fazer Store, at the Fazer Experience visitor centre in Vantaa, and in Helsinki at Fazer Café Kluuvikatu 3.

www.fazergroup.com/fi/medialle - kuvapankki - media_press – Makeis- ja keksiuutuudet tammikuu 2021

Further information

Liisa Eerola, Head of Communications, tel. +358 44 710 8860, liisa.eerola@fazer.com

The Fazer media phone line is open Mon–Fri from 8 am to 4 pm, tel. +358 40 668 2998, media@fazer.com

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer is going Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2019, Fazer Group had net sales of 1.1 billion euros and almost 9,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Northern Magic. Made Real.