The summer’s new products at Fazer Bakery: Reissumies Tosi Tumma is joined by Tosi Tumma Oat, and new oaty Heart Symbol buns are a perfect match for a cup of coffee

This summer’s new bread products include exciting flavours: Oululainen Reissumies Tosi Tumma Oat is a sweeter portion bread with grains, and the Skogaholm Loaf − Fazer’s most sold bakery product in Sweden − is now also available in Finnish shops. Summer coffee breaks are sweetened by the oat-based Oululainen Pullava heart buns that have been awarded the Finnish Heart Association's Heart Symbol, or the summery Fazer Mansikkapaikka cake roll. Picnic treats for sunny days are pre-packaged for you, also if you’re following a gluten-free diet.

New products on shop shelves are a delight to friends of delicious bread

Oululainen Reissumies Tosi Tumma Oat 230 g

The oat version of the sweeter Tosi Tumma bread joins the Oululainen Reissumies family. The new Oululainen Reissumies Tosi Tumma Oat includes 60 per cent of wholemeal oats. Oat grains add an edge to the structure of this tasty portion bread. Oululainen Reissumies Tosi Tumma Oat is made in Finland from Finnish grain. Available in shops from 25/04/2022.

Fazer Skogaholm Loaf 775 g

Explore flavours from around the world! Fazer Skogaholm Loaf is a genuine, beloved Swedish classic – it’s the second most popular loaf in Sweden and Fazer’s most sold bakery product in Sweden. The story of the Skogaholm Loaf started from a bakery established by the Eriksson family in the city of Eskilstuna already in 1933. Fazer Skogaholm Loaf is a perfect choice for the moments between the day’s main meals when you’re looking for a delicious and convenient snack either to tame your hunger or to pick up your spirits. Fazer Skogaholm Loaf is lactose-free and does not contain preservatives. Baked in Fazer’s own bakery in Sweden. Available in shops from 25/04/2022.

Fazer Paahto Four Grains 280 g

Fazer Paahto Four Grains is a delicious toasting bread with plenty of seeds and grains. Fazer introduced the first toasting bread in Finland in 1966, after which the Fazer Paahto product family has expanded, introducing several lovely toasting bread flavour options to shops. All Fazer Paahto toasting breads share a delicious flavour, soft inside, and crunchy crust. All Fazer Paahto toasting breads are made in Finland, at the Fazer bakery in Vantaa. Milk and lactose-free. Available in shops from 25/04/2022.

Buns made of oats and awarded the Heart Symbol are a match made in heaven for your coffee break

Oululainen Pullava heart buns have been awarded the Finnish Heart Association’s Heart Symbol, but healthiness does not mean compromising on flavour. The grain used in baking the product is 50 per cent oats, and the bun contains 30 per cent less sugar than filled sweet buns usually. The heart buns are packed in convenient packages of two buns, and they are baked in Finland. These treats are also suitable for vegans. Available in shops from 25/04/2022. Try the two charming flavours:

Oululainen Pullava Heart bun with berry filling 2 pcs 144 g

Hidden inside this succulent and soft filled bun is blackcurrant and raspberry paired with a delicious vanilla filling.

Oululainen Pullava Heart bun with apple and cinnamon filling 2 pcs 144 g

This succulent and soft filled bun has inside it apple paired with a delicious cinnamon filling.

The most delicious picnic sandwiches – also as gluten-free alternatives

Oululainen Reissumies Eväsleipä Oat Chicken Teriyaki 153 g

The filled Oululainen Reissumies Eväsleipä Oat Chicken Teriyaki sandwich is a combination of delicious flavours. This sandwich is packed with juicy and delicious coleslaw, teriyaki-flavoured mayonnaise, and Finnish chicken strips. Lactose-free. Available in shops from 25/04/2022.

Fazer Gluten-Free Eväsleipä Chicken Teriyaki 145 g

Fazer Gluten-Free Eväsleipä Chicken Teriyaki adds variation to the currently limited selection of gluten-free snack products.Fazer Gluten-Free Thin Oat Bread made of 100 per cent oats is the foundation of the sandwich. It’s suitable for everyone and a perfect pairing for the chicken filling. Filled with coleslaw, teriyaki-flavoured mayonnaise, and Finnish chicken strips. Dairy-free, lactose-free, gluten-free. Available in shops from 25/04/2022.

A new product fresh out of the bake-off unit’s oven

Fazer Kiireetön Sourdough roll 50 g

Fazer Kiireetön Sourdough roll has an airy texture inside with flavour pockets. This artisanal roll has developed its delicious sourdough flavour during a long resting time. As the bread is given time to rest, less yeast is needed and it is able to do its magic in peace. Lactose-free, high in salt. Available in shops from 11/04/2022.

The sweetest summer season treats are finally here

Oululainen Pullava Strawberry and Rhubarb 400 g

This summer’s seasonal Oululainen Pullava sweet loaf has a summery flavour combination of strawberry, rhubarb, and vanilla. Available for a limited period of time, on 25/4−22/8/2022. Lactose-free. Baked in Finland.

Fazer Mansikkapaikka cake roll 485 g

Festive summer occasions are crowned by the Fazer Mansikkapaikka cake roll that charms everyone with a sweet tooth with strawberry and tasty white chocolate. Available for a limited period of time, on 25/4−23/10/2022.
 

Further information

Fazer Bakery Finland communications:
Tarja Kuusela, Communications Director, tarja.kuusela@fazer.com, tel. +358 (0)40 5876 063

Photographs: www.fazergroup.com/pictures – public image bank – Media_Press – Fazer Leipomoiden kesän uutuudet

Social media:
Facebook: www.facebook.com/fazersuomi/
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LinkedIn: www.linkedin.com/company/fazer/
Twitter: https://twitter.com/FazerSuomi

Fazer Bakery Finland

Fazer is the bakery industry market leader in Finland. Fazer’s large bakeries are located in Vantaa, Lahti and Lappeenranta, Finland. The company has 116 in-store bakeries within grocery shops where artisanal bakers make bread by hand in the shop premises using Finnish flour. In Finland, Fazer Bakeries employs approximately 1,600 people. In the manufacturing of the bakery products, approximately 92 per cent of the ingredients are Finnish.

Fazer Group 

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in the Nordics, Baltics, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2021, Fazer Group had net sales of 1.1 billion euros and employed approximately 8,000 people.

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