The winter’s new products from Fazer Bakery: The new Fazer Lemppari Thin Potato Bread and Toast Bread Roll, Dumle doughnuts and gluten-free Berliner doughnuts guarantee a tasty spring

This winter is going to be tastier than ever: the shops are full of the new flavours that our new savoury and sweet products bring. The popular Fazer Lemppari bread family has grown with the addition of succulent Thin Potato Bread and Toast Bread Roll, and the new REAL portion bread made of 100% wholegrain oat adds energy to everyday life. Dumle doughnuts are taking over the doughnut bar. A forever favourite, the Berliner doughnut will be available also as a gluten-free version, and seasonal treats are on their way.

New additions to the Lemppari family

Fazer Lemppari Thin Potato Bread 12 pieces 310 g

The new Fazer Lemppari Thin Potato Bread is a soft new flatbread with a lovely moist texture and potato flavour. It contains plenty of delicious wholegrain oat and only a little salt (0.8 g). Like the Fazer Lemppari Thin Oat Bread, which is a favourite from the same bread family, the Thin Potato Bread is baked with rested oats, which makes it especially soft. Available in shops from 31/01/2022.

The delicious Fazer Lemppari Toast Bread Rolls are designed to be toasted

Ready-cut rolls slip into your toaster nicely and there take on a beautifully brown and crunchy surface without losing any of their plumpness and softness. Both options include wholegrain oats, which add a gentle taste to the rolls. The rolls are low in salt (0.8 g). Available in shops from 31/01/2022.

Fazer Lemppari Toast Bread Roll Carrot and Oat 6 pcs 330 g

Fazer Lemppari Toast Bread Roll Carrot and Oat gets it gentle flavour from carrots and oat: of the toast bread roll’s ingredients, 3% is carrot juice concentrate, which corresponds to over a third (37%) of fresh carrot. A total of 14% of Toast Bread Roll’s grain content is wholegrain oat. Children love this!*

Fazer Lemppari Toast Bread Roll Soft Oat with Grains 6 pcs 330 g

Germinated oat grains add a delicious flavour and structure to the Fazer Lemppari Soft Oat with Grains. A total of 26% of this adult favourite bread’s grain content is wholegrain oat.
 

New flavours to familiar product families

Fazer REAL Wholegrain Portion Bread 100% Oat

The pioneer in healthy bread Fazer REAL baked a new bread: REAL Wholegrain Portion Bread 100% Oat is a healthy** and delicious portion bread made of 100% wholegrain oat. This bread has been awarded the Finnish Heart Association's Heart Symbol, and it has a moist texture with plenty of grains and seeds, like you would expect from REAL. The unique scalded oat grains add a lovely texture, structure and flavour to the bread without forgetting the extremely beneficial nutritional values of wholegrain. Available in shops from 31/01/2022.

Fazer Kiireetön Barleycorn Bread 400 g, from bake-off units

Fazer Kiireetön Barleycorn Bread is a delicious bake-off bread with a lovely soft inside and a crunchy crust. Each bread has got its gentle and tasty barley flavour during a long resting time, and loaves are scored manually to add a finishing touch. A total of 23% of this new bread’s grain content is wholegrain barley. Dairy-free, lactose-free, additive-free.

Fazer Kiireetön Oat Grain Ciabatta 75 g, from bake-off units

This delicious artisan roll is baked taking all the time in the world, just like all the Fazer Kiireetön products. This roll has a soft elasticity typical of ciabattas and a fluffy, light inside. The delicious flavour comes from the dough’s long resting time. The product contains soft but distinguishable oat grains that add a gentle oat flavour to the product. A total of 18% of the roll’s grain content is wholegrain oat. Lactose-free, high in salt.
 

The sweetest winter treats from bake-off units and frozen aisles

Fazer Dumle doughnuts 12 × 106 g, frozen

Fazer Dumle doughnuts 106 g, from bake-off units

A frosted filled doughnut with a filling and frosting that tastes like Dumle fudge – insanely delicious! Dumle is a happy classic that will never grow up. Frozen doughnuts are ready to eat after defrosting. Ready to eat from bake-off units’ doughnut bars. Lactose-free. Available in shops from 13/12/2021.

Fazer Gluten-Free Berliner doughnut 12 x 2 pcs 240 g, frozen product

Consumers following a gluten-free diet have repeatedly requested gluten-free frosted doughnuts. Now, delicious gluten-free Berliner doughnuts made in Finland with real butter are hitting the shops. The doughnuts are packed in boxes of two, and they are easy to defrost for you to enjoy or to serve for surprise guests. Gluten-free and lactose-free. Deliveries starting on 21/2/2022.
 

Seasonal treats charm in the spring

Pullava Orange and Quark sweet loaf 400 g

This seasonal sweet loaf, which was renewed last spring, has a fresh flavour combination of orange and quark, making it perfect for the spring season. Low in lactose. Available for a limited period of time: 31/1−24/4/2022.

Fazer Auringonpaiste cake roll with mango and white chocolate filling 485 g

Fazer Auringonpaiste delights with its sunny combination of refreshing mango and white chocolate that simply melts in the mouth. Available for a limited period of time: 3/1−24/4/2022.

Fazer Runebergintorttu (Runeberg tart) 2 pieces 208 g

The best Runebergintorttu (Runeberg tart) on the market has been baked to the same recipe since 1975. Fazer Runebergintorttu small cakes bring together delightful flavours and a succulently delicious texture, which is born from the batter containing crushed almonds and the rum used for moistening. The crowning jewel of the tart is raspberry jam. Low in lactose. Available for a limited period of time: 3/1−5/2/2022.

Fazer Laskiaispulla shrove bun 2 pieces 214 g

Fazer Laskiaispulla shrove buns are completely lactose-free, which means they are suitable for even more wintery sweet-lovers. They are filled with real cream, fresh strawberry jam or real almond paste (no bitter almond). Fazer Laskiaispulla buns are baked in Finland. Lactose-free. Available for a limited period of time: 3/1−1/3/2022.

Fazer Gluten-free Laskiaispulla shrove bun 2 pcs 200 g

Vuohelan Laskiaispulla shrove bun joins the Fazer Gluten-Free product family We have responded to consumers wishes by making the bun a good deal bigger and switching the jam from raspberry to strawberry. The bun also features more cream as an impressive layer. Gluten-free, lactose-free. Available for a limited period of time: 3/1−1/3/2022.
 

Sources and references:

* Foodwest, Lemppari home test 05/2021, N=140
** Zinc and iron promote normal cognitive functions. Iron and magnesium contribute to the reduction of tiredness and fatigue. As part of a balanced and varied diet and healthy lifestyle.

Further information

Fazer Bakery Finland communications:
Meri Marttinen, Senior Specialist, Communications, meri.marttinen@fazer.com,
tel. +358 44 289 8008

Images: www.fazergroup.com/pictures – public image bank – media_press – Fazer Bakery Novelties Winter 2022

Direct link: https://fast.fazer.com/f/5qqr

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer’s vision is Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Northern Magic. Made Real.