The world’s rarest chocolate now at Fazer

Fazer brings a limited edition of the Fazer Pure Ruby chocolate on sale in November 2018.  Ruby chocolate is a new variety of chocolate launched in 2017. It is based on the special ruby cocoa beans and a unique manufacturing method. The Fazer Pure Ruby chocolate bars are made at Fazer’s chocolate factory in Vantaa, Finland, and they will be available from November onwards at the Fazer Experience visitor centre, Fazer Cafés and the online store Fazer Candy.

 

Ruby chocolate combines the qualities of dark chocolate, milk chocolate and white chocolate, while being an entirely independent chocolate variety of its own.  Its development work took more than ten years, and it is a patented invention.

“The special characteristics of ruby chocolate derive from the unique ruby cocoa beans. The chocolate made from them is naturally pink and its taste is reminiscent of berries, but it has not been dyed and does not contain artificial flavours”, says Tiina Karppinen, Vice President of product development at Fazer Confectionery. Ruby chocolate is made from responsibly produced cocoa beans grown in the Ivory Coast, Brazil and Ecuador.

The Fazer Pure Ruby chocolate bar is available as a limited edition of 15,500 bars, each one numbered. The chocolate will be sold as of November at the Fazer Experience visitor centre, Fazer Cafés and the online store Fazer Candy for as long as stocks last. 

Further information:

Fazer Candy Store
https://en.fazer.com/

The Fazer media phone line is open Mon–Fri from 8 am to 4 pm,
tel. +358 40 668 2998, media@fazer.com

Pictures: http://www.fazergroup.com/pictures - Media_Press - Fazer Pure Ruby

Liisa Eerola, Director, Confectionery Communications and Group Partnerships, tel. +358 44 710 8860

Fazer Group

Fazer is an International family-owned company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food & drinks as well as food and café services. Fazer’s mission is Food with a Purpose. The Group operates in eight countries and exports to around 40 countries. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. In 2017, Fazer Group had net sales of 1.6 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Makes the world taste good

About Us

Fazer Group Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose – and a passion to create moments of joy for all the people around him. Shaping the next tastes, traditions and food experiences, Fazer’s vision is Towards Perfect Days. Fazer wants people to experience the Northern Magic it creates and builds on its strong heritage, consumer first approach and innovations to create the sustainable food solutions of the future. The Group focuses on fast-moving consumer goods, operates in eight countries and exports to around 40 countries. In 2020, Fazer Group had net sales of 1.1 billion euros and almost 8,500 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact. Northern Magic. Made Real.

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